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Yesterday I got a call from a potential client, and from the moment they get on the phone you can feel his panic! The first thing that I hear is “We need 50,000 followers”, I paused for a moment and then replied, “why?” The response I got was all too common, “My biggest competitor has 45,000 and I want to beat them”. I can’t tell you how many times I’ve heard this, from small businesses to brands with millions of fan/followers. I guess it really reins true that most of us are so focused on our competitors that we don’t think realistically!
It’s really interesting that we’re usually more concerned with what our competition is doing on social, versus worrying about what we’re doing on social. I found this to be comical, personally. I knew that the only way this client would gain 50,000 followers would be to follow three tactics to help grow their social presence.