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You might think the social media accounts of a huge technology company like IBM would be dry and dull. Actually, they’re entertaining and informative! Believe it or not, IBM was an early adopter of social networking that even predates the widespread use of Twitter.
IBM’S SOCIAL HISTORY
IBM foresaw the popularity of social media way back in 2007 and launched Lotus Connections, a product that rolled five social networking applications into a single integrated package. Since it was aimed at the corporate social and collaborative environment, the apps focused around tools that allowed workers to communicate with each other via blogs, profiles, and common community areas.
Fast forward to 2010. Over 200,000 IBM employees had LinkedIn accounts and a few thousand IBM workers were on Twitter, though the company had no official Twitter account (though they joined the service in 2009). 53,000 employees also used the IBM’s in-house Facebook-like social network.
- See more at: http://www.socialmediatoday.com/content/secrets-behind-ibms-social-presence#sthash.3reASRhj.dpuf