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This week I was asked by a social marketer, from a huge social media brand, what is the secret to a successful contest?
I had to pause to think about my past success with contests, and what worked best! It’s a tough question, because based on the prizes; we have seen some huge results of every kind. However, when it comes to our most consistent and successful contests, I always think about timeline contests! Timeline contests are those that allow fans to participate for a chance to win a prize, and they are a great way to leverage engagement!