How To Get Your Restaurant Started on Social Media 1. Build Awareness – This is simple, if no one knows who you are, how do you generate more traffic? 2. Educate Your Audience – Once they know who you are (your name), share the type of food you serve and how your customers can use your concept. Are you a Lunch only concept, Special Occasion Dining or Family Friendly? This is about managing expectations. 3. Build Followers – The easiest way to get started is by following people who have checked-in, commented and shared visitations, photos and reviews for your restaurant brand. You’d be surprised how many restaurants aren’t aware that they already have followers and fans. Make sure to promote your profiles in-store, on traditional advertising, your website and on your menu. 4. Create a Relationship and Offer Value – Make friends with your customers, talk to them, ask for feedback and thank them for their patronage. Share content with them such as recipes, pictures and insight into your concept. Have your Chef, Bartender or Sommelier talk about new menu items, signature drinks or wines that you carry. Provide information that will be useful and worth reading.

1. Presented to:
Restaurant Owners &
Management Social Media Management for Restaurants

2. Why Restaurants should market on
Facebook?
• #1 social network in the world
• 901 million active users (logged on during past 30 days)
• Half logon daily
• Average session time = 55 minutes
• 68% of US Facebook users “more likely to buy on a positive
Facebook friend referral”

3. How To Get Your Restaurant
Started on Social Media
1. Build Awareness – This is simple, if no one knows who you are, how do you generate more traffic?
2. Educate Your Audience – Once they know who you are (your name), share the type of food you serve
and how your customers can use your concept. Are you a Lunch only concept, Special Occasion Dining or Family
Friendly? This is about managing expectations.
3. Build Followers – The easiest way to get started is by following people who have checked-in, commented
and shared visitations, photos and reviews for your restaurant brand. You’d be surprised how many restaurants
aren’t aware that they already have followers and fans. Make sure to promote your profiles in-store, on traditional
advertising, your website and on your menu.
4. Create a Relationship and Offer Value – Make friends with your customers, talk to them, ask for
feedback and thank them for their patronage. Share content with them such as recipes, pictures and insight into
your concept. Have your Chef, Bartender or Sommelier talk about new menu items, signature drinks or wines that
you carry. Provide information that will be useful and worth reading.

4. Why does my local restaurant need to be
Social? What is your primary objectives in
building a presence on Social Media?
• Create an "outpost" for our fans to connect with us.
• Build our email list.
• Increase product sales.
• Improve customer service.
• Raise brand awareness.
• Crowdsource new products.
• Drive new test product launches

5. Keeping Your Social Media As Fresh As Your Food
1. Daily Specials
Make sure that you’re consistently announcing all of your daily specials on Facebook, Twitter and Google+. Post a mouth-watering description
and tantalizing picture of each dish in order to make your customers crave the food you serve!
2. Special Events
Whether you’re throwing a special viewing party for a local sports team or every Thursday happens to be karaoke night, make sure you’re
sharing these events on all social media platforms. If your fans don’t know it’s happening, they won’t make the extra effort to be there.
3. Social Only Discounts
Many businesses have begun offering discounts for people who “check in” on social media platforms like Facebook, Foursquare and Google+.
According to Pew Internet and American Life Project, approximately 46% of US adults have smartphones, so many people will be able to
“check in” right from their cell phone.
4. New Menu Items
When you add new dishes to your menu, make sure you announce them via social media. People love to try new things at their favorite
restaurants, but they won’t know to try it if they don’t know it exists!
5. Chef’s Tip of the Week
Try posting weekly cooking tips for your customers to try at home, and then ask for their feedback on how the tip worked out for them. This can
be a great way to engage and build relationships with your social media followers.
6. Contests
Holding contests through social media platforms can be a great way for your restaurant to engage the community. Ask people to post a photo
and a short story to your wall or feed about their favorite experience at your restaurant, then repost your three favorite stories to your wall as
finalists. Ask your fans to vote on their favorite story, tally the votes, and reward the winner with a free meal or admission to an event at your
restaurant. Reward your customers for their continued loyalty to your business! Ref (http://bit.ly/14Q4HPb)

6. Social Buzz Promo Flyer
(Pages Design, Flyers, Facebook Covers, Window Cling, Real-time Promos)

7. Social In-store Branding
(Window Cling, Napkins, Posters, and many more Promos)

8. Real-time Management
(Facebook Fan Page, Twitter, YouTube)
All inclusive management services
• Initial site design, and development
• First 30-60 posts written in advance
• Suggesting your brand to your target audience
• Updating fans daily
• Monitoring fans responses
• Measuring against our objectives to optimize
We Write the Posts
(30-60 posts written in advance)
We Post to Fans
(1-2x updates per day)
We Grow Pages
(Suggesting pages to new fans daily)
We Monitor Pages
(Responding to fans Monday-Sunday)

9. Real-time Fan Promotions
(Daily, Weekly, Monthly Prizes)

10. Real-Time Social Media = Results
We Drive Interaction
(Asking fans questions to generate response )
We Build Trust
(We work hard to make fans feel comfortable)
We Stick with Fans
(We follow-up to drive this fan to purchase)
We Move Forward
(We ask our fans to take the next steps)
We Work with your Team
(We follow-up will your Sales Team
to deliver a full circle campaign)

11. EVERYTHING IS
TRACKABLE!
We’re held Accountable to you with Insight Reports