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Real-Time Outsource: Social Media Management & Optimization


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Real-Time Outsource is a full-service optimization & management firm specializing in all things social media. At Real Time, we understand our clients each have different goals and therefore every social media solution is completely customized to your needs.

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Real-Time Outsource: Social Media Management & Optimization

  1. 2. “ Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content” Image credit: Ian Sane
  2. 3. Years it took to reach market audience of 50 million: 38 years (Radio) 13 years (TV) 4 years (Internet) 3 years (iPod) 2 years (Facebook) # of internet devices 1992 was 1 million 2008 was 1 billion <ul><li>TV/Streaming News vs. Newspaper </li></ul><ul><li>What’s Real-Time Information? </li></ul><ul><li>Current Marketing Model </li></ul><ul><li>Future Marketing Model </li></ul><ul><li>Why does Real-Time fail? </li></ul><ul><li>Why is it so Time-Consuming? </li></ul><ul><li>Our Real-Time Solutions </li></ul>Real-Time Social Media
  3. 4. why “ Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives. Keeping in touch Making new friends Paying it forward Peer pressure Displaying Creativity Showing off Altruistic impulse Getting validation Affinity to groups how Blogs Social networking sites wikis User generated videos and podcasts Forums and message boards Ratings and reviews tagging RSS widgets
  4. 5. Newspaper content is often out of date and the situation could have changed by the time you read it. TV/Streaming news gives you the news as it happens. Real-Time information is the difference between TV/Streaming news and newspapers. Newspapers gives you the news as it was when the article was written, before it was printed. Real-Time Real-Dated 31 Billion Google Searches monthly (2009) 2.7 Billion Google Searches monthly (2006)
  5. 6. Best Marketing Projects from 2009 Source: State of Inbound Marketing Report - http://
  6. 7. Worst Marketing Projects from 2009 Source: State of Inbound Marketing Report - http://
  7. 8. Global Internet Users Photo Credit: Jess3
  8. 9. Current Advertising: Real-Time Interruption Watching Favorite Shows (Forwarding through shows using DV-R, Tivo, Slingbox) Advertising Interruption (They may be 100% the target customer, or not target customer at all, but must sit through ad anyway) Lost Message (These viewers just bought a new house, so the ad was wasted on them. Branding did occur but no leads or customers were generated) Results (Wasted production and marketing dollars. If your not a potential customer, the ad will do nothing to provide opportunity to act upon)
  9. 10. Future Marketing: Real-Time Information Target Searching Online (Looking for a new home? ) Marketing Information (Through Google, he finds a Facebook Fan Page, dedicated to finding the best home loan) Solving Problems (He joins the Fan Page. The experience provides real-time, relevant information) Results (Converts a new customer It’s REAL people making the recommendations! Not advertising!)
  10. 11. 500 Million Active Facebook Users Source: Tech Herald Photo Credit: Oversocialized
  11. 12. Fan Pages News Feed Quizzes Events Targeted Adverts
  12. 13. Facebook Fan Pages by Country Source: State of the Facebook for Business Report -
  13. 14. <ul><li>Bring Facebook to your website or blog </li></ul><ul><li>Facebook Friend Connect / Facebook Fan Box </li></ul>
  14. 15. Facebook Fan Pages with URLs Source: State of the Facebook for Business Report -
  15. 16. “ Twitter is like a Text Message with a BCC: To The World” Photo Credit: ydhsu
  16. 17. Twitter Directories Twitter Search Trending Topics
  17. 18. Social Media Can Drive Leads and Customers Photo Credit:
  18. 19. Complete Profile Discussions Company Pages
  19. 20. 2Billion Videos Are Streamed Each Day On YouTube Photo Credit: jonsson Source: Techcrunch
  20. 21. <ul><li>From a point of view of Reputation Monitoring & Management of your brand, YouTube is essential </li></ul>Viral Video Links within Video
  21. 22. What We Do
  22. 23. Social Media Setup & Design (priced per platform: Facebook Fan Page, Twitter, Blog) Custom Twitter (Design & Setup) Simple Fan Page (Design & Setup) Custom Fan Page (Design & Setup)
  23. 24. The process of Socialization Mapping helps your client understand when, why and how they need to enter the social media space. We begin with a broad overview of your clients brand and focus on their daily plans for becoming social . Your Customers, Your Brand, and How They Socialize: We begin your Socialization Map™ prepared with background information about your brand, target market, and messaging strategies. We will create an image of your ideal customer audience and what they’re doing on their social networks. We will also analyze the goals of your brand and your vision for the future. Your client should be prepared with: A broad understanding of their target audience, goals for the brand using social media including financial aspects and budget. 1) Socialization MAP ™ (priced per client needs)
  24. 25. When does Real-Time succeed? It succeeds when you understand the power of the audience It’s all about Time & Training !! We work M-Sunday (8a-12a) to help optimize your Social Media <ul><li>All inclusive services by Market, Region, Nationwide </li></ul><ul><li>Initial site design, copyrighting, and development </li></ul><ul><li>Establishing friendships with your target audience (M-Su) </li></ul><ul><li>Sending updates to fans, Daily Page status updates </li></ul><ul><li>Measuring against our objectives to optimize continuously </li></ul>Social Media Management (priced per platform: Facebook Fan Page, Twitter, Blog) We Post to Fans Daily (Minimum 1x Max 3x per day) We Write the Posts (30-60 posts written in advance) We Grow Page Daily (Suggesting page to 10-30 new fans) We Monitor Daily (Responding to fans M-Su)
  25. 26. TRACKABLE! We’re held Accountable to you with Insight Reports
  26. 27. “ Social Media + Lead Generation Opportunities = ROI”