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There’s an old adage that it takes a village to raise a child.
For many entrepreneurs, their business is their baby and some situations call for more hands on deck. Social media and marketing doesn’t happen in a vacuum so get out there and develop relationships with social influencers for maximum impact on your brand’s marketing strategies.
Who are social influencers?
Well, that varies from industry to industry but, broadly speaking, social influencers are thought leaders who can reach your target demographic in ways that perhaps you aren’t able.
“Engaging with social media influencers allows you to increase awareness of your brand, create brand advocates, increase online reputation, and increase pagerank. Whether your business objective is to increase awareness or improve SEO traffic, social media influencers can help with that” - Kristina Cisnero, Hootsuite
Define who the social influencers are in your market though sources like Klout, popular blogs, and reviews of your own social connections. And of course, there are a few things to keep in mind when you start to form partnerships between influencers and your brand: