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Busy business owners know that the key to keeping things running smoothly is to surround themselves with smart people who excel at what they do. They rely on a cadre of accountants, IT professionals, legal eagles, advertising gurus, and others who specialize in their line of work.
Social marketing is a fast growing industry and companies everywhere are clamoring to find the best social marketers in the field. If you’re ready to add a savvy social marketer to your team, there are a few things to keep in mind.
Begin your search by identifying the role your social marketer will play within your company. Will she be part of the marketing department or report directly to the owner? Will his budget come out of advertising or the general fund? Do you want an employee or a contractor? These are all important factors in finding someone who is just the right fit for the job.
Next, look at the timelines of some social media accounts you admire. Note what it is that you like so you can share your vision with the prospective social marketers you interview. Use this information as a springboard to discussions about your goals for your social accounts.
When you’re ready to start interviewing, LinkedIn is a good place to begin. Let your contacts know you’re looking and be sure to use the platform’s robust search features to find candidates that might otherwise go unnoticed.
Remember, you’re looking for a highly-skilled specialist to manage one of the biggest customer-facing components of your company. Your great-aunt Betty may think her fresh-out-of-high-school niece is perfect for the job, but you should probably politely decline in favor of finding someone with the skills, knowledge, and ability to get the job done perfectly.