Be the first to like this
Over the past 6 years that we’ve been managing social networks for business, I’ve often heard this question.
To be real with you, I don’t think that there is an easy answer to this question!
Being that social has so many benefits and outcomes, it’s really hard to pinpoint this answer with a quick elevator pitch. However as I work with a lot of advertising agencies, PR firms, and digital agencies we’ve seen this to be one of the biggest challenges they face. Clients want to know why you’re charging me to do posts, when they can have one of their assistants do it. This is where the education, research, and case studies play a vital role in showing the value of social networking. Of course anyone can do posts on social media, but posting is less than 10% of the real efforts that it takes to social network.
Most businesses think that is all social media is, and it might be really hard to change their thinking, but let’s try!