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Across America, many small businesses still use their website like an old-fashioned yellow pages ad or online flyer. While much is written on the advantages of digital marketing, many small business owners just don't think those benefits will apply to them. They are not interested in converting website visitors into online leads using landing pages and contact forms. They need the people who live nearby to get off the sofa and walk down the street to their brick-and-mortar store or shop. If this sounds like your business, a hyperlocal digital marketing strategy can bring the benefits of online marketing to your in-person sales.
What is hyperlocal marketing? In essence, while the internet allows you to reach people from around the world, hyperlocal digital marketing narrowly targets a specific local community. However, when we state "local community", we are talking about very local, anywhere between a 10-minute drive all the way down to walking distance. While the phrase "hyperlocal marketing" may seem like a new buzz word, it is much like the marketing you have long employed, such as direct mail marketing, print flyers, signage, and local partner referrals.