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All businesses want to increase engagement, bring in new business, and lock in customer loyalty. There are all sorts of ways to meet these goals using CRM tools, social networking strategies, and customer experience management tools but the future of social business takes its cues from the one thing that’s always worked in the past: outstanding customer service.
Once your brand is pegged for having poor customer service, it can be impossible to bounce back. That’s why it’s vital to focus on its importance every single day and find that sweet spot where social media engagement meets superior customer service.