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People often assume that there is some secret to doing well in the digital world.
Are you going to suddenly start getting more hits by posting at a certain time?
What if you start writing about celebrities? Is that going to make you more popular?
What if you start writing in a slangy way?
What if you start using a lot of big words or jargon?
Will people assume that you know more?
These are some of the myths that have been perpetuated when it comes to digital strategy. So let's get rid of them once and for all.