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3 new Social Media Trends to keep an Eye On

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With 2017 almost halfway through, it is always good to keep an eye on the future to see what trends are playing out currently, and what it means for the future.
Social media trends are incredibly important to monitor, simply because they change so quickly. Social media has evolved at breakneck speed, and this has meant that digital marketing strategies must be adjusted accordingly to keep up.

Here are just some of the trends to keep an eye on as 2017 plays out, and might also be worth incorporating into future digital marketing strategies.

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3 new Social Media Trends to keep an Eye On

  1. 1. 3 New Trends To Keep An Eye On
  2. 2. With 2017 almost halfway through, it is always good to keep an eye on the future to see what trends are playing out currently, and what it means for the future. Social media trends are incredibly important to monitor, simply because they change so quickly. Social media has evolved at breakneck speed, and this has meant that digital marketing strategies must be adjusted accordingly to keep up. Here are just some of the trends to keep an eye on as 2017 plays out, and might also be worth incorporating into future digital marketing strategies.
  3. 3. Paid content continues to reign As much businesses would love organic growth and engagement, the truth is, social media marketing needs investments. With social media platforms continuing to tweak algorithms, it has made it that much harder for businesses to develop strategies that do not have some sort of paid content element. In order to ensure that your content is reaching the right demographics, there needs some balance between organic and paid growth.
  4. 4. Live videos are becoming increasingly popular With each social media platform its own method to go live, businesses have started tapping into that medium and have seen varied growth. Using live videos is a great way to engage with users, while providing them insights on the business and give them a "backstage look." Forbes recently reported that, "millennials love video content and are the most active video viewers of any age group in the U.S. in 2016 and they're not likely to slow down in 2017." With more demographics joining in, live video will become more popular over time.
  5. 5. Messaging apps + customer service = a whole new equation More businesses are relying on traditional messaging apps such as WhatsApp, Facebook Messenger and WeChat to establish individual relationships with customers and provide a new level of customer service that is much more personalized. It is a fast and efficient way to solve customer problems while still providing the human element that customers desire.
  6. 6. To learn more about the latest trends in social media marketing and how it can help your business, please contact us. There are just a few of the social media trends that are currently gaining speed this year, and there is sure to be even more development going forward.
  7. 7. To learn more about the latest trends in social media marketing and how it can help your business, please contact us. There are just a few of the social media trends that are currently gaining speed this year, and there is sure to be even more development going forward.

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