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Accelerating Digital Transformation
with Microsoft Azure & Cognitive
Services
Thuan Nguyen
@nnthuan
A Bit About Me
• Speaker, Author and Evangelist,
and Advocate of Microsoft
technologies.
• 7 years Microsoft MVP
• Trying ...
Your Home
I used to be addicted to social. Did you?
Your Country
Your Workplace
Your Shopping
Your Self-Service Flight
Your Vehicles
Digital Disruption Is Real
Largest accommodation
provider owns no real estate
Most popular media owner
creates no content
...
Every company is a software company
“Silicon Valley is
coming. We are going
to work hard to make
our services as
seamless ...
Main Focus Today
…still Business
Digital Transformation Platform
Digital Transformation Infrastructure
Business-Critical A...
Relationship of Biz Owner & IT
Biz Owner’s thought
Cost Center
Upfront Capex
Business Privacy
Time wasting
Biz Misundersta...
Cloud Computing to Enterprise
• A re-establishment of
connection between
Business & IT
• A reliable digital
transformation...
Cloud changes everything
Digital Transformation changes everything
Overview Slide
Up-to-date:
http://azureinteractives.azurewebsites.net
40Azure regions
Everywhere!
RECENTLY LAUNCHED:
US Gov: US Gov Texas and US Gov Arizona
NEWLY ANNOUNCED:
France: France Cen...
The most trusted and compliance cloud
HIPAA /
HITECH Act
Moderate
JAB P-ATO
FIPS 140-2
FERPA
DoD DISA
SRG Level 2
ITAR CJI...
Build and run open source solutions
Accelerating Digital Transformation
with Microsoft Azure & Cognitive
Services
Thuan Nguyen
@nnthuan
Azure
Cognitive
Servic...
What are Cognitive Services?
Cognitive services are a set of APIs that are designed to
democratize artificial intelligence...
REST/JSON-based Services
Azure Cognitive Services
Vision
Computer Vision API Distill actionable information from images
Content Moderator Automated image, text, and video m...
Speech
Translator Speech API Easily conduct real-time speech translation with a
simple REST API call
Speaker Recognition A...
Language
Language Understanding
Intelligent Service (LUIS)
Teach your apps to understand commands from
your users
Bing Spe...
Knowledge
Recommendations API Predict and recommend items your customers want
Knowledge Exploration Service Enable interac...
Search
Bing Autosuggest API Give your app intelligent autosuggest options for
searches
Bing News Search API Search for new...
Pricing
• Based on transaction volume
and data storage
• Free tier can be good for
evaluation with limits.
• Pricing model...
Integrate with Cortana Intelligence Suite
Business Problem to be solved
How can I optimize the
productivity of my field
agents?
How can I predict the loads
on my en...
An example of SharePoint Transformation
• Transform your on-premises
to Azure IaaS.
• Build a remote Timer Job with
ShareP...
Quick Test
• Register an Azure supscription
• Grab a key via
https://azure.microsoft.com/en-
us/try/cognitive-services/ or...
Demostration – Text Analytics
• Create a Text Analytics service from Azure Portal
• Analyze key phrases and sentiment from...
Sample Query on Power BI
= (text) => let
apikey = "ab76516554ac4616bd7b4830ceb8abcc",
endpoint = "https://southeastasia.ap...
Visualization
Additional Resources
• Build a timer job with SharePoint Online & Azure Function -
https://docs.microsoft.com/en-
us/share...
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Accelerating Digital Transformation With Microsoft Azure And Cognitive Services

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This presentation contains information relating to how Microsoft Azure can help small and large enterprises transform to digital. The presentation also covers set of Azure Cognitive Services and a demonstration with Text Analytics AP

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Accelerating Digital Transformation With Microsoft Azure And Cognitive Services

  1. 1. Accelerating Digital Transformation with Microsoft Azure & Cognitive Services Thuan Nguyen @nnthuan
  2. 2. A Bit About Me • Speaker, Author and Evangelist, and Advocate of Microsoft technologies. • 7 years Microsoft MVP • Trying to help non-tech company to become tech company • On blog at thuansoldier.net • Tweet at @nnthuan • Communicate via thuan@s-15.xyz (amzn.com/B07117YWFZ)
  3. 3. Your Home
  4. 4. I used to be addicted to social. Did you?
  5. 5. Your Country
  6. 6. Your Workplace
  7. 7. Your Shopping
  8. 8. Your Self-Service Flight
  9. 9. Your Vehicles
  10. 10. Digital Disruption Is Real Largest accommodation provider owns no real estate Most popular media owner creates no content World’s largest taxi company owns no taxi World’s most valuable retailer has no inventory …and more
  11. 11. Every company is a software company “Silicon Valley is coming. We are going to work hard to make our services as seamless and competitive as theirs.” Jamie Dimon JP Morgan CEO “Walmart is redefining the next generation of retail growth and is the best-positioned retailer to win at the convergence of digital and physical retail.” Doug McMillon Walmart CEO “We are putting 70% of our applications on the cloud to improve flexibility. And, we are launching game- changing applications to improve our efficiency.” Jeffrey Immelt GE CEO “It's about looking ahead to the changes coming to the global auto business, particularly from potential "disruptors" in Silicon Valley— and preparing Ford to thrive through those changes.” Mark Fields Ford Motor Company CEO
  12. 12. Main Focus Today …still Business Digital Transformation Platform Digital Transformation Infrastructure Business-Critical Application …Business Continuity …New Business BusinessOwnerITOwner Agility Security Cost Availability Integration Key Driver
  13. 13. Relationship of Biz Owner & IT Biz Owner’s thought Cost Center Upfront Capex Business Privacy Time wasting Biz Misunderstanding IT’s thought High Demand Dynamic Change IT Misunderstanding
  14. 14. Cloud Computing to Enterprise • A re-establishment of connection between Business & IT • A reliable digital transformation initiative • Growth becomes unlimited
  15. 15. Cloud changes everything Digital Transformation changes everything
  16. 16. Overview Slide Up-to-date: http://azureinteractives.azurewebsites.net
  17. 17. 40Azure regions Everywhere! RECENTLY LAUNCHED: US Gov: US Gov Texas and US Gov Arizona NEWLY ANNOUNCED: France: France Central and France South Africa: South Africa North and South Africa West
  18. 18. The most trusted and compliance cloud HIPAA / HITECH Act Moderate JAB P-ATO FIPS 140-2 FERPA DoD DISA SRG Level 2 ITAR CJIS GxP 21 CFR Part 11 IRS 1075Section 508 VPAT ISO 27001 SOC 1 Type 2 ISO 27018 CSA STAR Self-Assessment Singapore MTCS UK G-Cloud Australia IRAP/CCSL FISC Japan China DJCP New Zealand GCIO China GB 18030 EU Model Clauses ENISA IAF Argentina PDPA Japan CS Mark Gold SP 800-171 China TRUCS Spain ENS PCI DSS Level 1 CDSA Shared Assessments MPAA Japan My Number Act FACT UK High JAB P-ATO GLBA DoD DISA SRG Level 4 MARS-E FFIEC ISO 27017 SOC 2 Type 2 SOC 3 India MeitY Canada Privacy Laws Privacy Shield ISO 22301 Germany IT Grundschutz workbook Spain DPA CSA STAR Certification CSA STAR Attestation HITRUST IG Toolkit UK GLOBALUSGOVINDUSTRYREGIONAL
  19. 19. Build and run open source solutions
  20. 20. Accelerating Digital Transformation with Microsoft Azure & Cognitive Services Thuan Nguyen @nnthuan Azure Cognitive Services Give your apps a human side
  21. 21. What are Cognitive Services? Cognitive services are a set of APIs that are designed to democratize artificial intelligence by enabling systems to see, hear, speak, understand and interpret our needs using natural methods of communication. What these services generally do is bring structured semantic data to human knowledge I/O with a degree of confidence “A picture of Satya Nadella happy” This is about a person Image of person Emotional readings “x% sure that this person is [highest emotion]”
  22. 22. REST/JSON-based Services
  23. 23. Azure Cognitive Services
  24. 24. Vision Computer Vision API Distill actionable information from images Content Moderator Automated image, text, and video moderation Custom Vision Service Easily customize your own state-of-the-art computer vision models for your unique use case Face API Detect, identify, analyze, organize, and tag faces in photos Emotion API Personalize user experiences with emotion recognition Video Indexer Unlock video insights
  25. 25. Speech Translator Speech API Easily conduct real-time speech translation with a simple REST API call Speaker Recognition API Use speech to identify and authenticate individual speakers Bing Speech API Convert speech to text and back again to understand user intent Custom Speech API Overcome speech recognition barriers like speaking style, background noise, and vocabulary
  26. 26. Language Language Understanding Intelligent Service (LUIS) Teach your apps to understand commands from your users Bing Spell Check API Detect and correct spelling mistakes in your app Web Language Model API Use the power of predictive language models trained on web-scale data Text Analytics API Easily evaluate sentiment and topics to understand what users want Translator Text API Easily conduct machine translation with a simple REST API call Linguistic Analysis API Simplify complex language concepts and parse text with the Linguistic Analysis API
  27. 27. Knowledge Recommendations API Predict and recommend items your customers want Knowledge Exploration Service Enable interactive search experiences over structured data via natural language inputs Entity Linking Intelligence Service API Power your app's data links with named entity recognition and disambiguation Academic Knowledge API Tap into the wealth of academic content in the Microsoft Academic Graph QnA Maker API Distill information into conversational, easy-to- navigate answers Custom Decision Service A cloud-based, contextual decision-making API that sharpens with experience
  28. 28. Search Bing Autosuggest API Give your app intelligent autosuggest options for searches Bing News Search API Search for news and get comprehensive results Bing Web Search API Get enhanced search details from billions of web documents Bing Image Search API Search for images and get comprehensive results Bing Video Search API Search for videos and get comprehensive results Bing Custom Search API An easy-to-use, ad-free, commercial-grade search tool that lets you deliver the results you want
  29. 29. Pricing • Based on transaction volume and data storage • Free tier can be good for evaluation with limits. • Pricing model of each service may vary Tier Price 0 - 1,000,000 transactions $1 per 1,000 transactions 1,000,000 - 5,000,000 transactions $0.75 per 1,000 transactions 5,000,000 - 10,000,000 transactions $0.60 per 1,000 transactions 10,000,000 - 20,000,000 transactions $0.40 per 1,000 transactions Each API call is a transaction
  30. 30. Integrate with Cortana Intelligence Suite
  31. 31. Business Problem to be solved How can I optimize the productivity of my field agents? How can I predict the loads on my energy grids so I can balance? How can I heat and cool my buildings based on usage and weather? How can I fix equipment proactively before it fails? How can I stock my trucks appropriately for the day and week? What demographic is my most valuable? What customer needs a salesperson to call on them? What product(s) is this customer most likely to buy next? What fraudulent behavior requires follow up? Which payments need to go to a human collector to pursue? What customers are likely to leave and why? What online customers are most likely to visit the dealership? Who are my most valuable customers and what are they likely to buy? What marketing or sales motion leads to the most revenue?
  32. 32. An example of SharePoint Transformation • Transform your on-premises to Azure IaaS. • Build a remote Timer Job with SharePoint Webhook and Azure Functions • Establish a Hybrid with Azure Active Directory. • Provider-hosted app with Azure PaaS
  33. 33. Quick Test • Register an Azure supscription • Grab a key via https://azure.microsoft.com/en- us/try/cognitive-services/ or Azure Portal. • Insert API Key to your code You can also call an API to return JSON or directly test from Microsoft website.
  34. 34. Demostration – Text Analytics • Create a Text Analytics service from Azure Portal • Analyze key phrases and sentiment from custom feedback on Power BI • Visualize it on dashboard
  35. 35. Sample Query on Power BI = (text) => let apikey = "ab76516554ac4616bd7b4830ceb8abcc", endpoint = "https://southeastasia.api.cognitive.microsoft.com/text/analytics/v2.0/keyPhrases", jsontext = Text.FromBinary(Json.FromValue(Text.Start(Text.Trim(text), 5000))), jsonbody = "{ documents: [ { language: ""en"", id: ""0"", text: " & jsontext & " } ] }", bytesbody = Text.ToBinary(jsonbody), headers = [#"Ocp-Apim-Subscription-Key" = apikey], bytesresp = Web.Contents(endpoint, [Headers=headers, Content=bytesbody]), jsonresp = Json.Document(bytesresp), keyphrases = Text.Lower(Text.Combine(jsonresp[documents]{0}[keyPhrases], ", ")) in keyphrases = (text) => let apikey = "ab76516554ac4616bd7b4830ceb8abcc", endpoint = "https://southeastasia.api.cognitive.microsoft.com/text/analytics/v2.0/sentiment", jsontext = Text.FromBinary(Json.FromValue(Text.Start(Text.Trim(text), 5000))), jsonbody = "{ documents: [ { language: ""en"", id: ""0"", text: " & jsontext & " } ] }", bytesbody = Text.ToBinary(jsonbody), headers = [#"Ocp-Apim-Subscription-Key" = apikey], bytesresp = Web.Contents(endpoint, [Headers=headers, Content=bytesbody]), jsonresp = Json.Document(bytesresp), sentiment = jsonresp[documents]{0}[score] in sentiment You only need one key at a time. Two keys are to support replacing a primary key
  36. 36. Visualization
  37. 37. Additional Resources • Build a timer job with SharePoint Online & Azure Function - https://docs.microsoft.com/en- us/sharepoint/dev/apis/webhooks/sharepoint-webhooks-using- azure-functions • Explore more about Azure Cognitive Services - https://docs.microsoft.com/en-us/azure/cognitive-services/ • Sample Intelligent Kiosk for Cognitive Services evaluation - https://github.com/Microsoft/Cognitive-Samples-IntelligentKiosk • Azure Cognitive Services Code Sample - https://azure.microsoft.com/en- us/resources/samples/?service=cognitive-services&sort=0

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