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Chris Thomson & Mike Jackson         New Purpose            June 2012                        All rights reserved – New Pur...
Why New Purpose?∗ Society is demanding new  purposes∗ Business and government  urgently need new  purposes∗ Having a new p...
Clamour for Change∗ The 99%∗ The 25%∗ The 1%                    http://www.commondreams.org/view/2012/06/07-2             ...
Emerging ResponseEmerging champions∗Puma Sports∗Virgin∗Unilever∗Grameen Bank∗Marks & Spencer∗Patagonia∗Suntech Power∗My Sh...
Current Purpose of Business∗ Maximising shareholder   ∗ Money considerations  value                      override all othe...
Purpose of a BankToday                                                   Tomorrow?∗Maximise shareholder                   ...
Current Purposes of Government∗ Perpetual economic growth              ∗ Pressures on planet                              ...
Effect of unsustainable purposes∗ Climate change∗ Natural resource∗ Land use∗ Biodiversity loss∗ Garbage∗ Pollution∗ Frack...
Wider Consequences∗ Damaging planet                        Uncertainty      Fear∗ Damaging society∗ Damaging ourselves    ...
Changing Environment∗ Benign and passive  to∗ Reactive and turbulent                           All rights reserved – New P...
Our Typical Response   Do nothing/defer                      Make it worse                                      All rights...
Competition vs Collaboration                        All rights reserved – New Purpose
New Purpose of Government∗ Enhance and restore  society and planet         ∗ Do no harm∗ Fairly distribute wealth   ∗ Prom...
New Purpose of Business∗ Healthy profit …..                       ∗ … from shared values not                         just ...
From Top Down to Bottom Up               Today         Tomorrow      Decision-makers        Society        Organisations  ...
How to Find a New Purpose       Purpose                                           Measures                 W              ...
Our Purpose∗ To help you find a new purpose  and∗ To help you put it into practice                                     All...
Our Values∗   Foresightful - future focused∗   Intelligent - wise counsel∗   Resolute - purposeful∗   Shared values - comm...
Our MeasuresHow are we doing?∗Foresightful - future focused    98%          Ask your∗Intelligent - wise counsel           ...
Our Processes                                           http://newpurpose.shapingtomorrow.com• Track countries, organisati...
Our Leadership∗ Do less and achieve more∗ Have less and enjoy more∗ Expect less and receive  more∗ Say less and communicat...
From Lose:Lose to Win:WinSignificantly improved:∗ Reputation and brand∗ Resilience and agility∗ Customer delight and staff...
We Already Do This!Rhetoric:∗“A company that respectsits people and the planet”     Reality:∗“Maximising shareholder      ...
Signs of Coming Failure∗ No vision of the future purpose of  an organisation                      ∗ Total focus on short-t...
What is Your Purpose?∗ Is your organisation fit for  the 21st century?∗ How will it improve its  leadership?∗ Will it be a...
2050 – The Big ThingsToday’s focus∗ Climate change   Tomorrow’s inspiration∗ Population       ∗ Honesty∗ Energy           ...
Change Begins with All Of Us∗ Change always starts with  you∗ Address causes, not  symptoms∗ Lead by example∗ Include all ...
Your LegacyWhat will people sayabout you after you’vegone?“What we do in life echoesthrough all eternity”Russell Crowe, Th...
Contact Uschris.thomson@newpurpose.infomike.jackson@newpurpose.info    http://newpurpose.shapingtomorrow.com              ...
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New Purpose for Organisations

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Describes how any organisation can develop a New Purpose by re-evaluating it's reason for being and make itself fit for a very different 21st century.

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New Purpose for Organisations

  1. 1. Chris Thomson & Mike Jackson New Purpose June 2012 All rights reserved – New Purpose
  2. 2. Why New Purpose?∗ Society is demanding new purposes∗ Business and government urgently need new purposes∗ Having a new purpose is the most effective way to make systemic change All rights reserved – New Purpose
  3. 3. Clamour for Change∗ The 99%∗ The 25%∗ The 1% http://www.commondreams.org/view/2012/06/07-2 We are all in this and losing together! All rights reserved – New Purpose
  4. 4. Emerging ResponseEmerging champions∗Puma Sports∗Virgin∗Unilever∗Grameen Bank∗Marks & Spencer∗Patagonia∗Suntech Power∗My Shelter∗Governments too? http://www.telegraph.co.uk/earth/environment/9274997/Richard- Branson-and-Jamie-Oliver-put-their-hearts-into-it.html All rights reserved – New Purpose
  5. 5. Current Purpose of Business∗ Maximising shareholder ∗ Money considerations value override all others ∗ Pressures to cut corners and break rules ∗ Not fully accountable for consequences of actions ∗ Short-term focus OECD head: Large corporations must regain publics trust http://www.jpost.com/Business/BusinessNews/Article.aspx?id=272971 All rights reserved – New Purpose
  6. 6. Purpose of a BankToday Tomorrow?∗Maximise shareholder ∗Maximise stakeholdervalue valueFormer JPMorgan Banker: “By delighting ourExploiting Consumers Is ‘The stakeholders we will earnPurpose Of The BankingOrganization’ acceptable returns for shareholders”∗http://thinkprogress.org/economy/2011/11/18/372044/exploiting-purpose-banking/?mobile=nc All rights reserved – New Purpose
  7. 7. Current Purposes of Government∗ Perpetual economic growth ∗ Pressures on planet ∗ Pressures on people ∗ Repeated crises ∗ Security used against the people∗ Projecting corporate power ∗ Safety net worn thin∗ Safety of the people UN: World Economy Should Focus More On Needs Of Society http://www.scoop.co.nz/stories/WO1206/S00183/un-world-economy-should-focus-more-on-needs-of-society.htm All rights reserved – New Purpose
  8. 8. Effect of unsustainable purposes∗ Climate change∗ Natural resource∗ Land use∗ Biodiversity loss∗ Garbage∗ Pollution∗ Fracking∗ Earth’s axis shiftApproaching a tipping point? Approaching a state shift in Earth’s biosphere http://www.nature.com/nature/journal/v486/n7401/full/nature11018.html All rights reserved – New Purpose
  9. 9. Wider Consequences∗ Damaging planet Uncertainty Fear∗ Damaging society∗ Damaging ourselves Anxiety Destruction∗ Damaging our legacy All rights reserved – New Purpose
  10. 10. Changing Environment∗ Benign and passive to∗ Reactive and turbulent All rights reserved – New Purpose
  11. 11. Our Typical Response Do nothing/defer Make it worse All rights reserved – New Purpose
  12. 12. Competition vs Collaboration All rights reserved – New Purpose
  13. 13. New Purpose of Government∗ Enhance and restore society and planet ∗ Do no harm∗ Fairly distribute wealth ∗ Promote intelligence of and opportunity the people∗ Provide real security ∗ People feel safe, not oppressed All rights reserved – New Purpose
  14. 14. New Purpose of Business∗ Healthy profit ….. ∗ … from shared values not just share value All rights reserved – New Purpose
  15. 15. From Top Down to Bottom Up Today Tomorrow Decision-makers Society Organisations Organisations Society Decision-makers Changed methods of inspiration, engagement and enablement required All rights reserved – New Purpose
  16. 16. How to Find a New Purpose Purpose Measures W es or ur ds Fig Leadership Mo res de tu ls Pic Culture Process All rights reserved – New Purpose
  17. 17. Our Purpose∗ To help you find a new purpose and∗ To help you put it into practice All rights reserved – New Purpose
  18. 18. Our Values∗ Foresightful - future focused∗ Intelligent - wise counsel∗ Resolute - purposeful∗ Shared values - common aims∗ Trustworthy - dependable All rights reserved – New Purpose
  19. 19. Our MeasuresHow are we doing?∗Foresightful - future focused 98% Ask your∗Intelligent - wise counsel stakeholders 99% continuously∗Resolute – purposeful 99%∗Shared values - common aims 95% Respond to their∗Trustworthy – dependable 100% concerns and desires! All rights reserved – New Purpose
  20. 20. Our Processes http://newpurpose.shapingtomorrow.com• Track countries, organisations and people for signs of new purposes• Research the future of organisations• Align brand, policies and practices to a new central purpose• Train leaders in the concepts of New Purpose and in ways of applying them in the organisation All rights reserved – New Purpose
  21. 21. Our Leadership∗ Do less and achieve more∗ Have less and enjoy more∗ Expect less and receive more∗ Say less and communicate more∗ Use fewer resources and get better results All rights reserved – New Purpose
  22. 22. From Lose:Lose to Win:WinSignificantly improved:∗ Reputation and brand∗ Resilience and agility∗ Customer delight and staff pride∗ Accountability and responsibility∗ Decision-making∗ Stakeholder value∗ Shareholder and society return∗ Prosperity for all People | Profits | Planet All rights reserved – New Purpose
  23. 23. We Already Do This!Rhetoric:∗“A company that respectsits people and the planet” Reality:∗“Maximising shareholder ∗Redundancies by textvalue” message∗“Delivering service, value, ∗Maximising executive valuequality and reliability” ∗Making the Earth and∗“Committed to doing humanity poorerbusiness responsibly” ∗Unethical pricing All rights reserved – New Purpose
  24. 24. Signs of Coming Failure∗ No vision of the future purpose of an organisation ∗ Total focus on short-term∗ Multiple visions abound results∗ No visible and consistent ∗ No celebrations of success measures of stakeholder beyond profit and growth satisfaction ∗ Limited learning from∗ People treated like commodities failures and punters ∗ Carry on regardless∗ Silo management and fiefdoms ∗ Invisible & over paid executives All rights reserved – New Purpose
  25. 25. What is Your Purpose?∗ Is your organisation fit for the 21st century?∗ How will it improve its leadership?∗ Will it be a crow or a goose in the transition? All rights reserved – New Purpose
  26. 26. 2050 – The Big ThingsToday’s focus∗ Climate change Tomorrow’s inspiration∗ Population ∗ Honesty∗ Energy ∗ Kindness∗ Food and Water ∗ Peace∗ Inequality ∗ Beauty∗ Drugs ∗ Intelligence∗ War ∗ Wisdom∗ Technology ∗ Humanity ∗ Friendship All rights reserved – New Purpose
  27. 27. Change Begins with All Of Us∗ Change always starts with you∗ Address causes, not symptoms∗ Lead by example∗ Include all the elephants in the room All rights reserved – New Purpose
  28. 28. Your LegacyWhat will people sayabout you after you’vegone?“What we do in life echoesthrough all eternity”Russell Crowe, The Gladiator All rights reserved – New Purpose
  29. 29. Contact Uschris.thomson@newpurpose.infomike.jackson@newpurpose.info http://newpurpose.shapingtomorrow.com All rights reserved – New Purpose

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