Private and Confidential
July 2008




Video shopping channel for Ethical Superstore
Video and digital solution




Produc...
Contents

1. About the idea



2. Video production



3. Video production costs



4. The platform



5. Platform implemen...
1.0         The Idea

1.1 Introduction

largeblue, the digital production company that created green.tv, proposes that Eth...
2.0          Video Production

2.1 Introduction

The Ethical Superstore shopping channel will be a conventional presenter ...
3.0          Video Production Costs

3.1 Introduction

Outlined below is a budget for producing two films: each one in hal...
4.0            The Platform

4.1        Introduction

We propose to create a new web TV interface that uses deep tagging t...
4.4        Content Management System

This is a secure web based user interface that allows you to:

      a)   edit video...
5.0          Platform Implementation & Costs

5.1     Timescale

If we receive timely cooperation & approvals, we can deli...
Upcoming SlideShare
Loading in …5
×

Green.tv life proposal

655 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
655
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
29
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Green.tv life proposal

  1. 1. Private and Confidential July 2008 Video shopping channel for Ethical Superstore Video and digital solution Produced for: Twanna Doherty Prepared by: Ade Thomas, Managing Director James Arthur, Head of Digital
  2. 2. Contents 1. About the idea 2. Video production 3. Video production costs 4. The platform 5. Platform implementation & costs © largeblue 2008
  3. 3. 1.0 The Idea 1.1 Introduction largeblue, the digital production company that created green.tv, proposes that Ethical Superstore become the lead partner on green.tv’s new online shopping service. Called green.tv ‘Life’, this will be the commercial variant of green.tv. The current green.tv exists to show documentary style films leading through to environmental action. green.tv ‘Life’ will show ethical retailing films leading through to ethical purchasing. The video will have timecoded reference points which connect with specific payment fields, i.e. as the video plays and references a particular product, the payment details for that product will be created. 1.2 Ethical Superstore as the lead partner The current version of green.tv launched with the United Nations Environment Programme (UNEP) as its lead partner, closely followed by Greenpeace. We have now partnered up with nearly all the major global environmental organisations. In the new commercial version of green.tv, green.tv ‘Life’, we would, if contracted, give Ethical Superstore the position as lead partner with first channel listing, a prominent logo on the homepage of green.tv ‘Life’ and branding across all promotional materials. The purpose of the green.tv ‘Life’ site is to drive traffic to ethical products and we would feature Ethical Superstore’s products as prominently as possible. Equally, the green.tv ‘Life’ and video player would be componetized, so Ethical Superstore could embed films and feature products using video on your site, using the same time-code -> product playback technology. © largeblue 2008
  4. 4. 2.0 Video Production 2.1 Introduction The Ethical Superstore shopping channel will be a conventional presenter meets expert conversation. Shot in a studio, it will have a look and design agreed with Ethical Superstore. We suggest short, engaging films of no more than five minutes in duration. 2.2 Sliding scale of production There will be a sliding scale of production. Substantive products or services, with a strong story to tell would take up a whole film (such as the Simon Lee Recycled Guitar or solar panels) would encompass the whole film. Less substantive product lines (such as cleaning products, coffee, etc) would have more products in each film. 2.3 Creative approach We suggest a simple presenter-led approach. The presenter talks to an expert / model about the products and services. The set will be a QVC style living space, typically a presenter and expert on a sofa. There will be a two camera shoot: one wide shot, one camera on close-ups. The presenter will engage in a structured, pre-scripted conversation with the expert / model. The conversation will be informative but fun. Presenters and experts / models will be selected accordingly. © largeblue 2008
  5. 5. 3.0 Video Production Costs 3.1 Introduction Outlined below is a budget for producing two films: each one in half a studio day. There is not budget for props / dressing the set. It is assumed this will be agreed and provided by Ethical Superstore. There is a budget for a presenter but not for the expert / model. pre-production producer 2 days £350.00 £700.00 researcher 2 days £250.00 £500.00 production manager 0.5 day £250.00 £125.00 production assistant 2 days £200.00 £400.00 administration costs 2 days £75.00 £150.00 sub-total £1,875.00 production camera director + kit 1 day £900.00 £900.00 second camera 1 unit £300.00 £300.00 director 1 day £350.00 £350.00 presenter 1 day £600.00 £600.00 studio 1 day £800.00 £800.00 lighting 1 unit £200.00 £200.00 tape stock 4 units £20.00 £80.00 travel 1 day £250.00 £250.00 sub-total £3,480.00 post-production digitise footage 0.5 day £150.00 £75.00 online edit suite 1 day £300.00 £300.00 editor 1 day £350.00 £350.00 producer 1 day £300.00 £300.00 master tapes 1 unit £90.00 £90.00 sub-total £1,115.00 total £6,470.00 production fee (20%) £1,294.00 total production budget £7,764.00 all figures exclusive of VAT © largeblue 2008
  6. 6. 4.0 The Platform 4.1 Introduction We propose to create a new web TV interface that uses deep tagging to link videos (specifically points in the video time-code) to products people can buy. This player and interface will allow people to browse environmentally relevant products by video and then link back to Ethical Superstore, where they can buy the products. We will create and deploy this main web TV interfaces as the green.tv ‘Life’ site. We will also make the player component available to Ethical Superstore as a standalone player to be used across the Ethical Superstore site. 4.2 Process & deliverables We propose to deliver: a) production contract & SLA b) green.tv ‘Life’ site c) standalone video player component d) browser based CMS interface for: i. managing video metadata & categorisation ii. generating code to embed the player e) 'how-to' guide for content producers This solution will operate as follows: a) films are sent to largeblue and we process and publish the films b) your web team add metadata and 'deep tag' films to associate products with them c) categorised and deep-tagged films automatically appear on green.tv ‘Life’ d) your web team manually include individual films in web pages 4.3 Player functionality The video player will stream progressive download h.264 and on2vp6 encoded video to flash version 9,0,115 and version 8 respectively. Both players (i.e.: for Flash 8 and Flash 9,0,115) will have: a) a full set of video player controls, with play, pause, stop, seek, volume and mute b) ‘share', 'link' and 'bookmark' icons with appropriate mini-UIs c) an 'end-roll' screen, offering a re-play option and suggesting videos to view next Users who have a Flash plugin installed that is version 9,0,115 or higher will also have a fullscreen button, which takes them into immersive full screen playback mode with hardware acceleration (this helps full screen video play back smoothly on slower computers). The core video player will, in short, be similar to the BBC iPlayer, e.g.: http://www.bbc.co.uk/iplayer/ episode/b00cwf18 (except we'll be using progressive download to serve the videos - the iPlayer uses a true streaming server). The key additional functionality is 'deep tagging'. This works by associating information with points in the video timecode. When the video seeks or plays back to those points, the information is revealed. The idea being that the deep tagging is used to display information about and links to buy the product (s) being featured in the video. © largeblue 2008
  7. 7. 4.4 Content Management System This is a secure web based user interface that allows you to: a) edit video metadata (like title, description, accreditation, release date, etc.) b) categorise, deep tag and contexualise videos c) select 'featured' videos d) generate code snippets to include videos in web pages It's a tried and trusted system that runs without headaches. 4.5 green.tv ‘Life’ green.tv Life will present the user with an interface to browse and search for videos around an embedded video player. The listings will be divided into relevant categories / sections and will provide keyword search. Plus we will enable selected videos to be 'featured' on the homepage, page furniture and through end-roll screens. Using the interface works as follows: a) each video has it's own web page with URL, e.g.: http://www.green.tv/life/summer_plimsoles b) search results and listings are pulled dynamically into the page using AJAX c) when a user selects a video to play the page changes (and thus goes to a new URL) but the current 'state' of the search results / listings is preserved This yields the optimum user experience for a web TV browsing interface: a) the user can browse and search whilst continuing to watch a video (unlike, say, YouTube, where you lose your current film when you search for a new one) b) the user can change video whilst browsing and retain their current listings / search results c) clicking the browser's back and forward buttons works normally d) each video has a normal URL in the address bar When video playback, the deep tags (discussed in the previous section) trigger the display of an info section, which shows product information and external links to sites where users can buy the products. 4.6 On Ethical Superstore The code snippets generated from the content management system can be used by Ethical Superstore's web team to embed the full player on individual web pages across the Ethical Superstore site. This 'standalone' player will feature the full functionality of the player on the green.tv life site, except the deep tags will only display information via player overlays, offering simple links to other pages on the Ethical Superstore site. © largeblue 2008
  8. 8. 5.0 Platform Implementation & Costs 5.1 Timescale If we receive timely cooperation & approvals, we can deliver the platform in 9 weeks from signing the production contract. 5.2 Project team We’ll put our ‘A’ team on it. Role Name Job Title Years’ experience Project management James Arthur Head of Digital 10 Design Dom Webb Creative Director 11 Development Ed Singleton Technical Director 15 Fergus Doyle Developer 4 The ongoing video processing will be managed by Greg Timms, our Media Operations Director. He handles all the web video publishing for Apple Europe. 5.3 Costs Ongoing video processing aside, we have broken down the costs into fixed-fee amounts against each component. Player sub-total £8,850.00 green.tv Life sub-total £7,100.00 CMS sub-total £4,250.00 total £20,200.00 Video publishing master, encode & upload 1 unit £90.00 £90.00 all costs exclude VAT where applicable © largeblue 2008

×