Who We Are & What We Do
And what we don’t
Because today's ideas
           will become tomorrow's
                    world




4/2/2009                            2
Our mission

• To help organizations and companies
  create and steer meaningful brands in the
  world of over-choice




...
Our core competencies

•   Branding a business development
•   Research and strategy
•   Project management
•   Marketing ...
People

• Praha                        • Wroclaw
      – Kateřina Gillárová      – Marta Klimowicz 
      – David Šimák ...
People

• Professional seniority
      – Agencies, marketing, local & regional assignments, 27 years
        of experience...
Typical projects

• Branding a re-branding
      – Lambton, Junák (Czech Scouting organization),
        Donors’ Forum (CZ...
Typical project (contd.)

• Marketing outsourcing
      – Lambton Invest, ALO Jewelry
– Communication strategy
      – ALO...
Our methodological tool-box

• Qualitative (mainly observational) research
• Consulting
• Brand identity development (Meta...
FAQs

• Where did we work before?
      – MARK BBDO, TBWA, Leo Burnett, Křídla, Men
        on the Moon, EuroRSCG New Euro...
FAQs

• What will I gain from cooperating with you –
  as compared with other brand/marketing
  consultancies?
      – Gua...
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Idealisti, Who We Are And What We Do Short

  1. 1. Who We Are & What We Do And what we don’t
  2. 2. Because today's ideas will become tomorrow's world 4/2/2009 2
  3. 3. Our mission • To help organizations and companies create and steer meaningful brands in the world of over-choice 4/2/2009 3
  4. 4. Our core competencies • Branding a business development • Research and strategy • Project management • Marketing consultancy 4/2/2009 4
  5. 5. People • Praha • Wroclaw – Kateřina Gillárová  – Marta Klimowicz  – David Šimák  – Marcin Drabek – Tomáš Hrivnák  • Bratislava – Richard Fekete  • Budapest – Irina Cheresheva – Márton Rácz  4/2/2009 5
  6. 6. People • Professional seniority – Agencies, marketing, local & regional assignments, 27 years of experience altogether – Academic background: sociology, linguistics, media studies, cultural studies, gender studies • We are in it ourselves – We steer and get involved in day-to-day project management ourselves (no middle men) • Multidisciplinary know-how (creative, planning, research, consulting) • Service for “fast companies” • Represented in Prague, Bratislava, Budapest and Wroclaw 4/2/2009 6
  7. 7. Typical projects • Branding a re-branding – Lambton, Junák (Czech Scouting organization), Donors’ Forum (CZ), CIAS, Czech Radio, Czech Refining Company, Kofola (CSD), Stock (spirits), Trask (IT), Cleverlance (IT)… • Product development – Stock, Kofola • Consumer insight generation – Nivea (CEE), Stock, T-Mobile, Madeta (dairy products), FAB – Assa Abloy, Yoplait, Mars, Johnson&Johnson 4/2/2009 7
  8. 8. Typical project (contd.) • Marketing outsourcing – Lambton Invest, ALO Jewelry – Communication strategy – ALO Jewelry, Trask, Engada, Central Park Praha, Johnson&Johnson • Training and education – Beiersdorf, Stock, Tomas Bata University, St. Nicolaus (SK), Donors’ Forum, Cleverlance, STEM/MARK, CMC Čelákovice 4/2/2009 8
  9. 9. Our methodological tool-box • Qualitative (mainly observational) research • Consulting • Brand identity development (Metaphorical BrandingSM) • Group-work moderation & facilitation • Project management (collaborative outsourcing) • Training tools (workshops, training through drama, online coaching) 4/2/2009 9
  10. 10. FAQs • Where did we work before? – MARK BBDO, TBWA, Leo Burnett, Křídla, Men on the Moon, EuroRSCG New Europe, Thamesdown, Marketing & Media, Charles University (Prague), Corvinus University (Budapest), University of Wroclaw • Who will be in charge of your project? – One of the three partners 4/2/2009 10
  11. 11. FAQs • What will I gain from cooperating with you – as compared with other brand/marketing consultancies? – Guarantee of senior-level know-how and experience – Consultative approach aimed at cultivating the marketing function within your company – Actionable, practical advice – Innovative thinking 4/2/2009 11

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