Facebook’s platform offers small business owners a myriad of possibilities to access an audience of over one billion people. However, many business owners struggle to effectively utilize this communication channel. To help eliminate some of the difficulty, we’ll give you actionable strategies and insights from other small business owners that have been proven to be successful. With the series of new features that Facebook has been rolling out, business owners have more ways to engage with their audience then ever. That’s why we put together this webinar, to help show you how to optimize your Facebook page and utilize Facebook’s new features to drive results for your business. In this presentation you will learn: - The three steps to build a Facebook Marketing Plan - Creative and actionable strategies from other small business owners who are driving real customers to their business from Facebook - How to grow and build a high-engaged audience - How to turn that audience into customers - What the latest changes to Facebook are and how to use the new features ThriveHive is a small business marketing software and solutions company. We have marketing experts with years of experience helping local businesses with increasing their visibility on social media. This presentation will help any local business owners take control of their Facebook page with strategies that will drive real results.

1. Making Facebook Work for
Your Business
A ThriveHive Presentation

2. Agenda
Introduction
Planning Your Page
Cultivating Your Audience
Optimizing Content Output
Case Studies
Recent Changes

3. Introduction
Why is Facebook so important?
Over 1 Billion members worldwide
67% of internet users in the US
Your customers ARE on Facebook
“But how do I make it work for my business?”

4. Planning Your Page
Define a set of purposes for your page
Community resource
Testing new marketing strategies
Engaging with customers
Event Calendar

5. Planning Your Page
Some helpful tips when planning:
For big ticket items
Sell a lifestyle not a product
For restaurants and service providers
Generate buzz with positive reviews
For craftspeople
Share a portfolio of your work

6. Planning Your Page
Things to keep in mind…
The number of likes and level of engagement
is unique to each type of business
Look at competitors or similar business to
help benchmark
More likes doesn’t always mean more leads
Map out a sales process to turn your likes
into leads and customers

7. Cultivating Your Audience
Invite friends to like your page
See what types of posts drive the most
engagement
Solicit ideas and suggestions from your fans
Generate word of mouth
Offer promotions or sponsor contests
Trade discounts for like and shares
Host a raffle for your product or service
Host an event that your fans would want to
attend and share

8. Cultivating Your Audience
Interact with compatible business
Link other businesses to your posts
Piggyback off more established pages
Interact with people and businesses
Engage with individuals
Tag customers in pictures
Share some fun behind-the-scenes details of
your business
Post pictures of your customers with your
product

9. Optimizing Content Output
Keep a backlog of post ideas
Create Google alerts related to your
industry
Monitor what kinds of posts drive the most
engagement
Provide a mix of post topics while tailoring
to your fans’ preferences

10. Case Study #1
Finds Facebook easier to update than regular website
Promotes in-store events, cooking demos, and new
inventory
Networks and cross promotes with local businesses and
locally made products
Posts pictures not just of products, but the meals you
can make with them as well as the recipes

11. Case Study #1
Community involvement can be crucial for
a business owner in a small town
Think of novel ways of promoting your
products, such as showing them in use
Take advantage of cross promoting with
another local business and tagging each
other in relevant posts

12. Case Study #2
Uses their Facebook page as a virtual portfolio
Educational aspect improves sales process, since
customers know exactly what they want and what to
expect
Video of finished product and customer testimonials
make for very convincing sales material

13. Case Study #2
Use your page as a platform to showcase
your work
Sharing content from every part of your
process helps make educated customers
Encourage referrals by having customers
like your page and then tagging them in
photos of the work you did for them

14. Case Study #3
Starting with personal friends, they shared details of their
business launch, including truck design and recipe
changes
Held a raffle for a free year of food using likes as entries
Post updates throughout the day with locations, pictures
of happy customers, behind the scenes pics and more

15. Case Study #3
Launch your page with an event that can
go viral
Be consistent with offering promotions to
gain a steady following
Give your customers a behind the scenes
look at your business to make them feel
like a part of it

16. Recent Changes
Clickable hashtags “#”
Piggyback on trending topics
Replies
Easier to engage commenters directly
No more polling
Ad Changes
Simplified paid ads
Social context for all ads
Business objective oriented ads

17. Free eBook Download
To see 9 case studies of real small
businesses that are rocking it on Facebook
and the latest best practices, download our
free eBook “Facebook for Small Business”.

18. Marketing Resources
Call us now to schedule a FREE consult:
(888) 997-4183
Be sure to check out our Marketing
Resources page for free eBooks, templates,
webinars, and more.