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Blogging to Build Your
Business
A ThriveHive Presentation
Introduction
Blogging for the first time can be intimidating
What if I don’t do it right?
What’s the point of it anyway?
W...
Agenda
Benefits
Getting Started
Search Engine Optimization
Blogging Resources
The Benefits of Blogging
Publishing fresh, unique content gives
visitors a reason to keep coming back
Every blog post is i...
The Benefits of Blogging
Blog posts give people a reason to link to
your site, improving your traffic from the
search engi...
The Benefits of Blogging
Blogging regularly can establish you as an
authority and thought leader in your field
Blogging is...
Getting Started
Choosing a blog platform
Cost- free vs. paid
Ease of website integration
Support system
Ease of use
SEO
Getting Started
Topics
Setup a Google alert for your industry
Host a brainstorming session with employees
or friends
Creat...
Getting Started
Editorial Calendar
Decide how often to post- pace yourself!
Find reusable topics you can write about each
...
Search Engine Optimization
Choosing keywords
The Common Sense Approach
Start with a few high level keywords
Create more us...
Search Engine Optimization
Choosing keywords
The Advanced Approach
Use tools to find ideas and suggestions
Find relevant t...
Search Engine Optimization
Helpful habits
Blog often
Use images
Write engaging content
Share!
Things to optimize
Titles
He...
Search Engine Optimization
Titles
Determines the headline of your post as well
as the title tag for the page
Possibly the ...
Search Engine Optimization
Headings
Special bolded text for organizing and naming
sections of a post
Use “Heading 2” or hi...
Search Engine Optimization
Image alt tags
Search engines can’t see what’s in a
picture, alt tags allow you to tell them
Lo...
Search Engine Optimization
URLs
Search engines look at the URLs of your post
for keyword cues
Make sure your posts have UR...
Blogging Resources
Keyword Tools
Google AdWords keyword tool
Ubersuggest.org
Ideas
Google Alerts www.google.com/alerts
Goo...
Blogging Resources
Images
Stock images www.freedigitalphotos.net
Stock Photography Free Getty Image Embed
Free blogging pl...
Marketing Resources
Call us now to schedule a FREE consult:
(888) 997-4183
Be sure to check out our Marketing
Resources pa...
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Blogging to Build Your Business

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Blogging is one of the fastest and easiest way to increase the amount of traffic from the search engines. Each blog post helps to grow the size of your site and gives your visitors a unique piece of content to link to and share. For many small business owners however, blogging is an entirely new realm, and just getting started can feel like a daunting task.

You might be eager to get started, but there are many things to consider before you do. Which blogging platform are you going to use? Will you let platform host it or do you want it on your site? What are you going to write about? How often are you going to be posting new articles? It’s easy to get overwhelmed in a hurry.

In this presentation, you will learn:

- Benefits of blogging for your business
- How to get started blogging if you’ve never done it before
- Optimizing your blogs for more search engine traffic
- Free resources to help make your blog shine
- And more!

ThriveHive is a small business marketing software and solutions company. We have marketing experts with years of experience helping local businesses with increasing their visibility through blogging. This presentation will help any local business owners start blogging to promote their business, grow their website and their business.

Published in: Marketing
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Blogging to Build Your Business

  1. 1. Blogging to Build Your Business A ThriveHive Presentation
  2. 2. Introduction Blogging for the first time can be intimidating What if I don’t do it right? What’s the point of it anyway? What do I write about?
  3. 3. Agenda Benefits Getting Started Search Engine Optimization Blogging Resources
  4. 4. The Benefits of Blogging Publishing fresh, unique content gives visitors a reason to keep coming back Every blog post is its own, new page on your site that you can optimize Blog posts are great for sharing through social media to build buzz
  5. 5. The Benefits of Blogging Blog posts give people a reason to link to your site, improving your traffic from the search engines Blog posts are an easy way to add an entire page of content focused on a keyword you want to target
  6. 6. The Benefits of Blogging Blogging regularly can establish you as an authority and thought leader in your field Blogging is one of the easiest ways to grow your website traffic and leads without spending a single penny
  7. 7. Getting Started Choosing a blog platform Cost- free vs. paid Ease of website integration Support system Ease of use SEO
  8. 8. Getting Started Topics Setup a Google alert for your industry Host a brainstorming session with employees or friends Create a repository of blog ideas to pull from in the future Use the AdWords keyword tool Use ubersuggest.org
  9. 9. Getting Started Editorial Calendar Decide how often to post- pace yourself! Find reusable topics you can write about each week on the same day Plan which topics you’ll be writing and when you plan to post them- commit to a date! Download our free Marketing Calendar for 2014
  10. 10. Search Engine Optimization Choosing keywords The Common Sense Approach Start with a few high level keywords Create more using modifiers Location, quality, price, etc.
  11. 11. Search Engine Optimization Choosing keywords The Advanced Approach Use tools to find ideas and suggestions Find relevant terms with a good number of searches Google each term to determine level of competition KEI KEI = (searches)2 / (competition) Higher is better
  12. 12. Search Engine Optimization Helpful habits Blog often Use images Write engaging content Share! Things to optimize Titles Headings Image alt tags URLs
  13. 13. Search Engine Optimization Titles Determines the headline of your post as well as the title tag for the page Possibly the most important element on the page Be sure to use a keyword you want to rank for in your titles
  14. 14. Search Engine Optimization Headings Special bolded text for organizing and naming sections of a post Use “Heading 2” or higher, or <h2> Help reinforce the theme of the post Try to include some phrases that are closely related to your main keyword
  15. 15. Search Engine Optimization Image alt tags Search engines can’t see what’s in a picture, alt tags allow you to tell them Look for the words “alt” or “description” when uploading your images Try to incorporate your main keyword or closely related phrase
  16. 16. Search Engine Optimization URLs Search engines look at the URLs of your post for keyword cues Make sure your posts have URLs that you can read If the URLs are a bunch of letters and numbers, the main settings of your blog should let you to change it
  17. 17. Blogging Resources Keyword Tools Google AdWords keyword tool Ubersuggest.org Ideas Google Alerts www.google.com/alerts Google Trends www.google.com/trends
  18. 18. Blogging Resources Images Stock images www.freedigitalphotos.net Stock Photography Free Getty Image Embed Free blogging platforms Wordpress- our #1 pick Drupal Blogger Tumblr
  19. 19. Marketing Resources Call us now to schedule a FREE consult: (888) 997-4183 Be sure to check out our Marketing Resources page for free eBooks, templates, webinars, and more.

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