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OSP article excerpt: 2 Reasons Marketers Fail

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Online Sunshine Plan
     Excerpt: Chapter I - Article 05

     by Dr. Robert C. Worstell
Copyright © 2009 by Robert C. Worstell. All rights reserved.


No part of this publication may be reproduced, stored in a ...
Table of Contents
Online Sunshine Plan ....................................................................
   0. Introduc...
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OSP article excerpt: 2 Reasons Marketers Fail

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1. Lack of focus
2. No Long-term orientation

Taking the first, where affiliate marketers fail is that they don't keep to one approach. They are constantly seeking and finding very lucrative, but narrow/shallow approaches. The products they offer are mostly of the same ilk - get rich quick, or these 30-page ebooks for $15 which are just one-off products.

The failure here is to keep looking for new things instead of really building up around a central, valuable theme.

This leads us to the second point. Affiliate marketers fail - or just continue struggling to succeed (same difference) as they don't consistently provide incredible value in a given niche. The knuckleheads I've dealt with along this line consistently bring me new products through my email portal, all of which are glowingly represented as being a "new way to make money!" or tell with lengthy lists of testimonials about how this new ebook or product will... But the products are all over the place - hair products, diet products, forex manuals, you name it.

What these marketers fail to do is to develop a line of products which services a single, narrow niche completely. The worst of the lot are the people selling marketing products to marketers. Because they are simply feeding this addictive, attention deficit problem. Most all of these new marketing approaches are the same, just tacked on and glossed up with new terminology.

Real successful marketers find a problem area they have a solution for and then sell variations and expansions of that system to those same customers and gradually expand that narrow niche slightly wider - or pick up a related niche and bring their old clients over to this new one.

1. Lack of focus
2. No Long-term orientation

Taking the first, where affiliate marketers fail is that they don't keep to one approach. They are constantly seeking and finding very lucrative, but narrow/shallow approaches. The products they offer are mostly of the same ilk - get rich quick, or these 30-page ebooks for $15 which are just one-off products.

The failure here is to keep looking for new things instead of really building up around a central, valuable theme.

This leads us to the second point. Affiliate marketers fail - or just continue struggling to succeed (same difference) as they don't consistently provide incredible value in a given niche. The knuckleheads I've dealt with along this line consistently bring me new products through my email portal, all of which are glowingly represented as being a "new way to make money!" or tell with lengthy lists of testimonials about how this new ebook or product will... But the products are all over the place - hair products, diet products, forex manuals, you name it.

What these marketers fail to do is to develop a line of products which services a single, narrow niche completely. The worst of the lot are the people selling marketing products to marketers. Because they are simply feeding this addictive, attention deficit problem. Most all of these new marketing approaches are the same, just tacked on and glossed up with new terminology.

Real successful marketers find a problem area they have a solution for and then sell variations and expansions of that system to those same customers and gradually expand that narrow niche slightly wider - or pick up a related niche and bring their old clients over to this new one.

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OSP article excerpt: 2 Reasons Marketers Fail

  1. 1. Online Sunshine Plan Excerpt: Chapter I - Article 05 by Dr. Robert C. Worstell
  2. 2. Copyright © 2009 by Robert C. Worstell. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Author. Limit of Liability/Disclaimer of Warranty: While the publisher and the author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. This excerpt from Beta release 0.1
  3. 3. Table of Contents Online Sunshine Plan .................................................................... 0. Introduction...........................................................................1 How to get the most out of this book ......................................6 How this book is set up ...........................................................9 I. Purpose/Passion - what drives you, what makes you really happy? ..........................................................................12 Articles: ..................................................................................16 II. Business Basics ................................................................48 Articles: ..................................................................................54 III. Market Research .............................................................115 What is marketing? What is a market? ................................115 How to research for your community-market ....................118 Keywords, their care and feeding: Niches...........................122 Keywords, Their Care and Feeding: Finding Them ............127 A possible approach to keyword research ...........................131 The short version of keyword research - 9 steps: ...............135 The convention analogy .......................................................136 How search engines used to work .......................................139 Where to look for your keyword research - Part I - Basics . 141 Where to look for your keyword research - Part 2 - The Real World ....................................................................................144 Where's the money? I'm from Missouri - show me.............146 Finding and Building Your Community..............................150 Learning from the Experts in your Niche.............................151 Finding your way out of this wet paper bag ........................153 Articles: .................................................................................155 IV. Your Sales Funnel - ........................................................179 Lining up your chickens .......................................................179 Collecting up your eggs into baskets. ..................................182 That narrow end of the funnel isn't, really. ........................184 Copywriting - how to talk your walk ...................................187 Articles: ................................................................................193 V. Search Engine Optimization ...........................................212 Why do people think search engines are important? .........212 Search Engine Myths ...........................................................214 Strategies old and new .........................................................216
  4. 4. Names to follow and why .....................................................221 Recommended Products ......................................................221 Articles: ................................................................................222 VI. Promotion .......................................................................242 Networking and Promotion ................................................242 Social Media Defined...........................................................244 The care and feeding of social media ..................................247 There is no ROI in Social Media Marketing .......................250 So how do you convert viewers to clients through Social Media? ..................................................................................252 Now for the Social Media All-You-Can-Eat-Buffet ............254 Write once, publish many ways, many formats .................260 Addtional Online Promotion ..............................................263 Offline and Classic Promotion ............................................266 Articles .................................................................................267 VII. Summary ........................................................................310
  5. 5. Dr. Robert C. Worstell The 2 Reasons Affiliate and Bum Marketers Fail are simple: 1. Lack of focus 2. No Long-term orientation Taking the first, where affiliate marketers fail is that they don't keep to one approach. They are constantly seeking and finding very lucrative, but narrow/shallow approaches. The products they offer are mostly of the same ilk - get rich quick, or these 30-page ebooks for $15 which are just one-off products. The failure here is to keep looking for new things instead of really building up around a central, valuable theme. This leads us to the second point. Affiliate marketers fail - or just continue struggling to succeed (same difference) as they don't consistently provide incredible value in a given niche. The knuckleheads I've dealt with along this line consistently bring me new products through my email portal, all of which are glowingly represented as being a "new way to make money!" or tell with lengthy lists of testimonials about how this new ebook or product will... But the products are all over the place - hair products, diet products, forex manuals, you name it. What these marketers fail to do is to develop a line of products which services a single, narrow niche completely. The worst of the lot are the people selling marketing products to marketers. Because they are simply feeding this addictive, attention deficit problem. Most all of these new marketing approaches are the same, just tacked on and glossed up with new terminology. Real successful marketers find a problem area they have a solution for and then sell variations and expansions of that system to those same customers and gradually expand that narrow niche slightly wider - or pick up a related niche and bring their old clients over to this new one. This is having and building a "sales funnel" of a consistent line of goods. Any accomplished sales organization does this. These are called "department stores". And you can do the same online as in the brick and 30
  6. 6. The Online Sunshine Plan mortars. But the Internet also allows people to shallowly sell a wide variety of products and not have to build any base to actually get recurring customers. And this route ensures that you are constantly looking for new stuff to sell and ways to sell it. And you are also always looking for new customers and clients. The solution: Build a base. Means you can actually drop all these various products into a blog or an ecommerce engine (and now you can host blogs inside ecommerce engines - they are built on the same code, basically). That blog or ecommerce site then has all the data a person would need about a given product - and they could find, by category or search, what they were actually looking for. And then would come back to find other stuff they were needing. The affiliate salesperson, would then keep looking for bargains and drop them into this base. Sure, they keep building stand-alone sales pages and mini-webs, but these then point to the ecommerce base or blog page where that person could then contact the affiliate sales line. Essentially, they need an online catalog of all the various items they are selling. And when they send out emails, it's "look what I just found for you!" "Come see my site to see what the latest is!" It's not "here's what I dug up that you can buy now." That's where I simply opt out of that person's mail list. But people who do have some great content - really helpful stuff - I keep coming back to them, their blog, their ecommerce site. Because they've done the research so I know that what they offer is good stuff, or at least is amusing. Solution Steps: 1. Know what you really like to do and how you like to help people. 2. Find stuff that will help people and offer it to them in return for something they want to give you. (Like a decent price, or an email 31
  7. 7. Dr. Robert C. Worstell address that works.) 3. Set up a base so that people can find out more about you and your products on their own. 4. Promote that base along with any product you are offering. 5. Keep building onto that base with every new product you find. 6. Streamline what you are doing and dropping old products that no longer sell, or drive customers away. 7. Turn long-term clients into working as affiliate sales people for you. 32
  8. 8. Thrivelearning Guide Find ways how to improve your life, run a successful online business, get your freedom back. Thrivelearning System - A Guide I've searched over the Internet for really workable programs for more than a couple of decades. The main criteria was that they had to work and they had to help people actually improve their lives. The goal is that people are enabled to get their abundance which is already native. People don't know how simple it is to have a peaceful, free life. They don't know that starting an online business does have a learning curve, but when you find the right mentor and the right partners, it can be really simple and successful. So these programs each individually work. But the real power is that they integrate into a powerful system that is more effective than the single parts. There are two approaches to this - Spiritual and Business Spiritual: You should be able to have all the freedom, peace, and abundance you could ever want. Business: You can and should know how to leverage the Internet to make your own online success. Like many, I was caught up in the “get rich quick” “how to make money online” schemes that are very often pushed with Internet Marketing. And it took me a long time (over a year) to learn enough to earn my money back out of the scheme I bought into. (No, I had to attend “Hard Luck U” and sweat it out with a keyboard and Google searches - it wasn’t found in the “training” I bought.) And that company has improved considerably since that time - it was lessons all around, the way I saw it.
  9. 9. But since then, I’ve really discovered how to thrive - by discovering and testing the exact techniques of self-help and spiritual training which will attract any amount of money or abundance you want. No “institute” required, no expensive ”schooling” or “coaching” - learn at your own pace, from your own home. Now I am starting to regularly earn money working at home, mostly from online affiliate sales and my own books . It’s not hard to learn, if you want to invest your time (and a little cash here and there.) But you only get out what you invest of your self… Here’s the programs I found that actually work: Spiritual 1. Find your inner peace - Use Release Technique 2. Learn how to remain calm under stress - Use Silva Life System 3. Thrive financially with your Millionaire Mindset - Learn from T. Harv Eker 4. Simply Wake Up and Live! - Dorothea Brande's classic. 5. Get a library of proven, workable materials - Spiritual Training Materials Business 1. Do market research for products which can factually earn you online income - Chris Malta's Worldwide Brands 2. Master social network marketing - Charles Heflin’s Synnd 3. Get a site builder and web host with decades of experience -Ken Evoy's Site Build It! 4. Find the simplicities to protecting yourself legally – Dr. Frederick Graves' Jurisdictionary 5. Get and stay scam free from here on out - Get Scam Free (book and online course)
  10. 10. Release Technique Release Technique is simply learning to actually look at what is happening around you and letting go of what you don't want. Too easy, actually. Some people have to know more about such a technique before they can really put it to use in their lives. Larry Crane used it to save his life. He was already a millionaire - even on the cover of Time - but found he wanted to commit suicide because of his own inner stress. He met a guy named Lester Levenson, who taught him to release the inner programs which caused that. Larry changed his life – and has been teaching and promoting this course ever since. Silva Life System Laura found herself in trouble. Her health was failing, she couldn't keep a job, she was desperately "in love" with someone who only took advantage of her. Then she rediscovered for herself the system of active meditation she had been involved with since childhood, literally growing up around it. Once she put this to use in her own life, she became more and more successful as she applied it. Now happily married with several children, she has devoted her life to continuing her father's proven program of active meditation. More people than ever have found how easy it is to meditate through Jose and Laura Silvas' works. There are reportedly millions internationally who are using Silva materials to gain calm, successful lives. You can, too.
  11. 11. Millionaire Mind Intensive The key point is that you have to re-learn all you've learned up to this point about money. What he starts out to begin with is to tell you, “Don’t believe anything I say, but try these ideas out in your own life - and trust these ideas you are trying.”How Eker gets you to re-train your millionaires mind isn't all that new. But he took up the study of millionaire and rich-people psychology in earnest so solve his own inability to make and hold onto money. While he made (and lost) millions early in his life, it was his own studies into how people did this which made him an international success. Now he spends his time only in helping others to adjust their own Millionaire Mindset Wake Up and Live I was introduced to it by Earl Nightingale (of "Our Changing World" fame). It was in his "Strangest Secret" recording where he introduced her now famous credo: "Act as though it were impossible to fail." And she explains how she got to that point in this book. The first section is an autobiography of sorts, explaining the gist of her discovered philosophy of life - and how that credo lead her straight to an amazing career after a rather mundane existence prior. Newly republished in an easy-to-read format, this book is an essential classic for anyone's library.
  12. 12. Spiritual Training Materials For anyone to really make their way through life, they have to find and follow mentors. With our modern Internet Age, you no longer have to take time out and travel to distant lands in order to sit at the feet of a Master and absorb their knowledge. Even the long-passed can reveal their secrets from their book sand materials. I've assembled a short list of books which have been proved time and again to hold the secrets to all health,wealth, success, and relationships. The path is there - you have only to walk it. Build your library today! Web Site Builder Site Build It! is the only product that takes the time to prepare you to build a profitable business, before you jump into building your site. For the beginner, your learning curve will be shorter and you’ll bypass any show-stopping errors. For those experienced in site- building, SBI! deepens your level of understanding. No matter who you are, you are guided all the way until you succeed. This approach symbolizes SBI!’s steady-and-sure approach. It’s definitely not GRQ (Get Rich Quick) and keeps you from getting distracted by false promises or dead-end tools and strategies that end up costing more money. Experienced users will appreciate avoiding time-wasters that don't help you succeed. Think of it as a simple, direct, hype- free path that leads to success. Check it out for yourself. Profitable Market Research The reason Chris started WWB is just because he knew how profitable it was to sell for others - but ran into the same shady operators so many of us do. He sat out building a company which did the
  13. 13. homework for you - so you only need login to their single interface where they've already predigested the product discovery, keyword research, and verified the drop-shippers as legit. No middlemen, no scammers. Just you, your hard work, and your filling bank account. Not for the faint at heart - this is only for those serious about doing the homework necessary to find salable, profitable products to sell. Social Network Marketing Once you have a product and a website, you need to promote it. Charles Heflin has been marketing at least as long as the World Wide Web has existed. And he formed Social Media Science just to study the social media phenomenon. Per their website: "Social Media Science is dedicated to the science of online social media as it applies to gaining visibility for you ronline or offline business. We are dedicated to educating the business community through a robust educational system as well as providing cutting edge software tools to make marketing your business easier, more effective and measurable. See what sets us apart." It's only here where you learn how to really market online. Get a Winning Lawyer - Defend Your Company Dr. Frederick Graves is a lawyer who has taken on the formidable task of educating people how to figure out what the hell is going on. But it's not all that complicated. For any business, if you understand the legal system, you can avoid situations which would lead you into any unnecessary involvement in the courts. Technically, you learn enough to use the laws to do what they are supposed to - protect against inequality and bullying behavior. The point is that when you do need to get a lawyer, you can also ensure that he's doing what you're paying him for. With all else you need to follow in business, you don't also need the excess expense which legal costs can bring.
  14. 14. FTC Disclaimer Self-help and Spiritual Training are highly personal. You get out only what you put into them. There are no "typical results." None of the above should be considered as a “business opportunity”. These are personal training programs and materials which you alone can determine if they assist your own progress or help improve your life. Caveat Emptor, and all that.

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