Threesides - 10 things to accelerate your digital thinking

468 views

Published on

Thinking about your digital marketing doesn't need to take weeks. Some simple thinking around your customers, your digital footprint, lead generation, direct marketing and evaluation can make all the difference.

This presentation was originally presented to an OAMPS insurance client breakfast as part of their business Accelerator series. Digital ideas over breakfast - Yes Please!

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
468
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Threesides - 10 things to accelerate your digital thinking

  1. 1. Todd Wright – Threesides Marketing
  2. 2. www.threesides.com.au www.facebook.com/threesides www.twitter.com/threesides www.linkedin.com/company/threesides www.slideshare.net/threesides www.pinterest.com/threesidespins
  3. 3. #1 UNDERSTAND YOUR DIGITAL CONSUMER
  4. 4. Your Digital Customer • What is the value of a digital sales lead • Are they lookers or buyers? • What is their lifetime value? • What are the digital pathways to your door Develop a digital persona
  5. 5. #2 IDENTIFY YOUR DIGITAL FOOTPRINT
  6. 6. Your business Digital Footprint 1. What does your business look like online right now? 2. Where can I find you? 3. Where can’t I find you? 4. What do I find when I get there? 5. How accurate is your Digital pitch?
  7. 7. #3 INVEST IN DIGITAL
  8. 8. Almost three-quarters of Australian companies are planning to increase digital spend this year, with digital marketing budgets expected to increase an average of 28%.
  9. 9. #4 CREATE MEANINGFUL CONTENT
  10. 10. 200 different ingredients in their ‘secret recipe’
  11. 11. #5 PAY TO PLAY IN SEARCH
  12. 12. #6 GET TO KNOW SoLoMo
  13. 13. #7 KEEP IN REGULAR CONTACT
  14. 14. http://www.threemail.com.au
  15. 15. #8 PULL YOUR WEBSITE UP THE MARKETING FOOD CHAIN
  16. 16. http://www.woorank.com
  17. 17. #9 DISCOVER CONVERSION RATE OPTIMISATION
  18. 18. https://www.optimizely.com
  19. 19. #10 MEASURE, MEASURE, MEASURE.
  20. 20. REPORTING: What are you measuring online? 1. Website analytics 2. Social Media – Engagement + Reach+ Sentiment 3. Reviews – Sentiment + issues resolved 4. Search – SERP’s + Page views 5. SEM – Clicks + Conversion 6. Contact forms – leads 7. Ecommerce – direct sales 8. Budget – ROI of activities
  21. 21. Online Marketing – TO DO LIST 1. Understand your customers and digital footprint 2. Choose your tactics 3. Set the budget 4. Balance complex digital with simple digital 5. Measure, Measure, Measure 6. Rinse, Lather, Repeat
  22. 22. www.threesides.com.au www.facebook.com/threesides www.twitter.com/threesides www.linkedin.com/company/threesides www.slideshare.net/threesides www.pinterest.com/threesidespins

×