Social Media Strategy and Tactics Part 2 - Threesides

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Social Media Strategy and Tactics - Setting your goals, defining objectives, understanding your strategy and being clear about your tactics are all important steps to creating your social media plan.

This presentation is part 2 of a 2 part series that was presented by Todd Wright from threesides for the ACT Digital Enterprise Program for the Canberra Business Council.

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Social Media Strategy and Tactics Part 2 - Threesides

  1. 1. Social Media Strategy + Tactics (Part 2)
  2. 2. Housekeeping
  3. 3. www.threesides.com.au www.Facebook.com/threesides www.Twitter.com/threesides www.slideshare.net/threesides www.pinterest.com/threesidespins
  4. 4. We help these businesses with their social media marketing: Old Bus Depot Markets National Parks NSW – Wild about Whales Lantern Apartments Thredbo Canberra Business Council Sportsmans Warehouse Deeks Health Foods Michael Milton Canberra BusinessPoint Capital Region Farmers Market The RUC (and more…)
  5. 5. Your Name, your business and when was the last time you used Social Media for business purposes? (Hours ago, Days, Weeks?)
  6. 6. Overview 1. Social media planner 2. Strategy vs Tactics 3. 10 ways you could use it in your business 4. Content Plan 5. The Big 6 platforms and tools 6. Managing and evaluating 7. To do list
  7. 7. Where does SOCIAL fit in your digital marketing?
  8. 8. Online marketing Strategy Website Exposure / Listings Links / connections Search Engines SEO/SEM Conversion / Sales Direct marketing Resources / People Social Media
  9. 9. Social media is all about people (right?)
  10. 10. So…without a plan we won’t know what we’re doing for ‘the people’.
  11. 11. How often do you update your social media sites?
  12. 12. Where does strategy fit?
  13. 13. The difference between strategy and tactics: strategy is done above the shoulders, tactics are done below the shoulders http://www.web-strategist.com/blog/2013/01/14/the-difference- between-strategy-and-tactics/
  14. 14. Goals Strategies Objectives Tactics
  15. 15. The terminology What? Goals High Level Achievement – Broad outcomes Strategies The collection of approaches you will take Objectives Measurable steps to achieve the strategy Tactics Specific actions / tools you will use
  16. 16. Identify Acquire Build Connect Convert Tactical activities
  17. 17. The Tools
  18. 18. 10 smart uses for social media
  19. 19. #1 News, updates and information #2 Competitions
  20. 20. #3 Offers and sales promotions
  21. 21. #4 Go Behind the scenes – be Human
  22. 22. #5 Event information #6 Research
  23. 23. #7 Advertising
  24. 24. #8 Customer service and feedback #9 Product Development
  25. 25. #10 Be open 24/7
  26. 26. Content
  27. 27. Creating a content strategy Content
  28. 28. 1. Platforms 2. Anchor vs. Flexible content 3. Content Pillars (themes) 4. Content Plan and Timings 5. Different Channel - Different format 6. Evaluation What’s in a content strategy
  29. 29. Developing our ‘Social media’ voice 1. Talk like a person – not a brochure 2. Sound like your business and yourself 3. Add value to the discussion 4. Work out when you need to respond and when you don’t 5. Sign off personally when multiple people post - Todd
  30. 30. ‘Social media’ voice Tips Use first names – ‘Thanks for your question Laura…’ Speak in the first person – ‘I / We have looked into this for you…’) Be courteous and friendly – Hi Steve, thanks for the note… Thank and acknowledge people for sharing the message or for compliments
  31. 31. The Tools
  32. 32. Things to avoid • Selling and shameless promotion • Negativity • Slow responses / No responses • Asking questions without replying • Over posting • Talking about yourself all the time • Fake answers • Arguments • Not setting a time budget for yourself
  33. 33. Managing and Evaluating
  34. 34. 1. Reach, Engagement, Community size 2. Website Analytics 3. Platform analytics (FB insights etc) 4. Community growth 5. Post quantity and quality 6. User engagement stats 7. Sales Pick your metrics
  35. 35. www.sproutsocial.comwww.Hootsuite.com
  36. 36. Social media recap – TO DO LIST 1. Set your objectives 2. Pick your platform 3. Create great content 4. Engage in multiple ways 5. Budget your time 6. Evaluate and change 7. Enjoy the experience
  37. 37. www.actdigitalenterprise.com.au www.threesides.com.au www.Facebook.com/threesides www.Twitter.com/threesides www.slideshare.net/threesides www.pinterest.com/threesidespins Stay in touch

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