Onlinemarketing in 30 mins - Young Schmooze - April 2011

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If you only had 30 mins to spend on online marketing, what tools would you choose and how would you divide your time?

This presentation covered 10 tools that would help you spend your time better, increase the efficiency of what you are doing and help you think about better ways to manage your time in the online marketing space.

Some simple suggestions here including using Google Analytics to track results, Website Grader from Hubspot to help you snapshot website performance, using hosted email from campaign monitor and trying to get yourself organised by using Basecamp from 37Signals.

These are all tools used by Threesides and in this presentation to Young Schmooze (www.schmooze.net.au) in Canberra we brainstormed some more ways to spend 30 mins in online marketing effectively.

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Onlinemarketing in 30 mins - Young Schmooze - April 2011

  1. 1. Schmooze - Todd Wright April 2011 Online marketing Plan in 30 mins
  2. 2. <ul><li>It’s not about technology.. </li></ul>
  3. 3. <ul><li>It’s still about people right? </li></ul>
  4. 4. <ul><li>YOUR </li></ul><ul><li>ONLINE MARKETING PLAN </li></ul>
  5. 6. 1-2-5
  6. 7. The top search engine(s) <ul><li>Google = 93% Australian Search </li></ul><ul><li>Bing + Yahoo = 7% </li></ul>
  7. 8. www.websitegrader.com
  8. 9. Online Evaluation and Tracking <ul><li>Tracking: </li></ul><ul><li>Unique Visitors </li></ul><ul><li>Returning Visitors </li></ul><ul><li>Visitation growth </li></ul><ul><li>Page Views </li></ul><ul><li>Total Time spent on the site </li></ul><ul><li>Sales conversions </li></ul><ul><li>Pay per click visitors </li></ul><ul><li>Keywords </li></ul><ul><li>Popular pages </li></ul><ul><li>Referring sites </li></ul>www.analytics.google.com
  9. 10. www.google.com/places
  10. 12. www.opensiteexplorer.org
  11. 13. http://adwords.google.com
  12. 16. The tools <ul><li>Vertical Response </li></ul><ul><li>Mail Chimp </li></ul><ul><li>Constant Contact </li></ul><ul><li>Threemail – www.threemail.com.au </li></ul>
  13. 17. 1-2-5
  14. 18. $ Forums Website
  15. 19. www.basecamphq.com
  16. 20. Monitor the web with Google Alerts <ul><li>www.google.com/alerts </li></ul>
  17. 21. 1-2-5
  18. 22. <ul><li>WHAT’S NEXT… </li></ul>

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