Making social media connections - 10 thoughts from Threesides

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Connecting with your customers in the social media space. This presentation was made by Todd wright at Threesides at the Canberra marketing and communication forum in May 2010. Covering topics such as planning for social media, using metrics, budgeting time foir social media - it was 30 minutes of thinking and presenting on Social media for marketing professionals.

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  • Mate great presentation. I would have liked to know the fads you had in mind. Second Live (wasteland) maybe? How can you tell that a fad is really just a fad?
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Making social media connections - 10 thoughts from Threesides

  1. 1. We don’t surf the web anymore – we poke it.
  2. 2. Vocabulary 2.0 Then (1.0) Now (2.0) Surf > Subscribe One way > Two-way (+) Transactions > Relationships Contact > Buy Read > Create Forward > Share Outbound > Inbound
  3. 3. Aussies are being social • 4 in 5 Australian online users have interacted in a social space in the last year • 2 in 5 have interacted with a company in a social space • Nielsen Social media report 2010
  4. 4. Australian usage of social media • Nielsen Social media report 2010
  5. 5. Popular social media sites for Australians • Nielsen Social media report 2010
  6. 6. Where it started People connecting with people using technology
  7. 7. How your organisation can use it Brands connecting with consumers using technology
  8. 8. Three sides to social marketing Listen Participate Evaluate
  9. 9. How does social media stitch together?
  10. 10. Website $ Forums
  11. 11. Is Social media just creating a better mouse trap? Webtrends- http://blogs.webtrends.com/blog/2009/12/10/social-microsites-building-a-better-mouse-party/
  12. 12. Open your ears before you open your mouth
  13. 13. GROW BIGGER EARS...
  14. 14. Social Media can be measured
  15. 15. Privacy still matters – but nothing has really changed
  16. 16. Keep being creative in how you use social media
  17. 17. • Twisitor Centre (Wollongong) • NGA Queue Watch (Masterpieces) • 72 hr tweet trip (Virgin 4320 LA)
  18. 18. Who are you talking to: are they digital immigrants or digital natives?
  19. 19. You can spend money in social media. Graduate from FreeSchool
  20. 20. Real Time requires Real Time. What is your marketing time budget.
  21. 21. Don’t forget to plan...
  22. 22. Monitor but don’t waste time with fads
  23. 23. Don’t do Social media... Be social in media
  24. 24. Future trends (the week after next) • Mobile device ownership on the rise • Broadband speeds in Australia improving • Social media sites maturing • Digital natives are growing up and getting jobs and money • Marketing and comms. professionals are learning the value of social media
  25. 25. Final thought for the day Advertising is about showing off, Social marketing is about showing up.
  26. 26. You want to see this presentation again right? • Threesides Blog www.Threesides.com.au/blog • Slideshare • Twitter • Facebook

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