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2012年4月7日に行われた行動経済学+UX勉強会での発表スライドです。
この勉強会は、2012年2月に行われたWorld IA Day Tokyo
http://atnd.org/event/E0000447
の講演者であった山田歩先生のテーマから行動経済学に興味を持った有志が行ったものです。
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