Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Essential Video Marketing Trends 2017 - Three Motion

240 views

Published on

Keeping ahead of Digital Trends can keep the even savviest of us on our toes – and given the speed in which the landscape constantly evolves in the world of Video Marketing, you’d be forgiven for struggling to keep up. Fear not, for our latest Animated Information brings you all the latest news, keeping you up to speed and pointing you in the right direction. Enjoy.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Essential Video Marketing Trends 2017 - Three Motion

  1. 1. THE FUTURE OF VIDEO MARKETING 2017’S ESSENTIAL VIDEO MARKETING TRENDS
  2. 2. WE START OUR LIST WITH THE PHENOMENON THAT IS LIVE VIDEO STREAMING ACROSS SOCIAL NETWORKS SUCH AS FACEBOOK LIVE AND PERISCOPE. IN 2014 CEO MARK ZUCKERBERG WAS QUOTED AS SAYING “IN FIVE YEARS MOST OF FACEBOOK WILL BE VIDEO.” WE THINK HE’S WELL ON HIS WAY. FACEBOOK LIVE
  3. 3. QUALITY OVER QUANTITY DEVELOPING A CONSISTENT AND CONSTANT SUPPLY OF RICH APPROPRIATE CONTENT SHOULD BE ENCOURAGED, BUT NOT AT THE COST OF COMPROMISING YOUR BRAND AND VALUES. CHOSE QUALITY OVER QUANTITY BY SEEKING THE SUPPORT OF PROFESSIONALS WHO CAN HELP YOU CREATE AND DEPLOY EFFECTIVE VIDEO AND ANIMATION.
  4. 4. DRIVEN BY STYLE RATHER THAN SUBSTANCE, THE FASHION FOR FULL-SCREEN VIDEO PLAYOUT, FROM YOUR HOMEPAGE, IS ON THE RISE.  CLEARLY, THIS IS ONE AREA WHERE ASSISTANCE IS RECOMMENDED, ENSURING THIS CRITICAL ‘TOUCHPOINT’ ON YOUR CUSTOMER’S JOURNEY IS OF PROFESSIONAL QUALITY. HOMEPAGE VIDEO HEADERS
  5. 5. HOW-TO VIDEOS BY NO STRETCH A NEW TREND, BUT CERTAINLY ONE THAT IS GROWING IN POPULARITY AS WE ALL SPEND MORE TIME SEARCHING ‘HOW-TO’ ACHIEVE TASKS. WHATEVER YOUR CRAFT, QUICK FIX OR HOBBY, THERE WILL UNDOUBTEDLY BE CONTENT OUT THERE FOR YOU... AND AS BUSINESS OWNERS AND MARKETERS, THERE IS NO BETTER TIME TO BE CREATING TRAINING CONTENT.
  6. 6. MULTI-PLATFORM MARKETING FIRST SEEK TO UNDERSTAND WHERE YOUR ONLINE AUDIENCE HANGS OUT, BEFORE TARGETING THEM WITH CONTENT WHICH IS BOTH APPROPRIATE AND FORMATTED FOR THAT CHANNEL. WINNING CAMPAIGNS WILL ALWAYS DEPLOY ACROSS A NUMBER OF KEY CHANNELS, ENGAGING AUDIENCES AT THE RIGHT TIME, IN THE RIGHT PLACE.
  7. 7. VIRTUAL REALITY V R A N D A U G M E N T E D R E A L I T Y H A V E S L O W L Y B E E N E V O L V I N G I N T H E L A N D S C A P E . W H A T W E ' L L W I T N E S S O V E R T H E C O M I N G Y E A R W I L L B E A S E I S M I C S H I F T I N H O W W E I N T E R A C T W I T H V I D E O I N T H E F U T U R E .   W H I L S T T H E P L A T F O R M H A S B E E N P R I M A R I L Y D E V E L O P I N G R A P I D L Y A M O N G S T T H E G A M I N G C O M M U N I T Y , C L E A R C O M M E R C I A L O P P O R T U N I T I E S F O R V R W I L L B E G I N T O E M E R G E .  
  8. 8. 360 VIDEO WITH OVER 2 MILLION SUBSCRIBERS TO IT’S VR CHANNEL, YOUTUBE IS ALREADY AHEAD OF THE GAME, STREAMING THOUSANDS OF INTERACTIVE VIDEOS AND ENABLING CONSUMERS TO IMMERSE THEMSELVES IN 360 DEGREES OF ACTION. WHETHER IT’S PROVIDING TOURS, DOCUMENTING EVENTS OR PRODUCT OVERVIEWS, THE POSSIBILITIES FOR 360 VIDEO ARE ENDLESS, AS IS THE OPPORTUNITY FOR ENGAGING YOUR CONSUMERS.
  9. 9. TEASER CAMPAIGN VIDEOS IF THE DESIRE IS TO SUBTLY LEAD YOUR AUDIENCE, THEN SEEK TO BUILD ENGAGEMENT AT VARIOUS POINTS IN THE ‘SALES FUNNEL.’ ANTICIPATE WHEN AND WHERE YOUR AUDIENCE MAY ENCOUNTER VIDEO CONTENT. UTILISE AS MANY DIGITAL CHANNELS AS APPROPRIATE, DELIVER TAILORED CONTENT AND ENTICE YOUR VIEWER TO TAKE ACTION.
  10. 10. AS ADVANCED PRODUCTION TECHNIQUES ARE NOW MORE ACCESSIBLE, THE DAYS OF THE ALL-TOO-COMMON DULL CORPORATE VIDEO ARE RAPIDLY DISAPPEARING.  CONSUMERS EXPECT TO BE WOWED AND SO THE HUNGER FOR CINEMATIC EXPERIENCES, REGARDLESS OF SUBJECT MATTER, IS STRONG. CINEMATIC PRODUCTION TECHNIQUES
  11. 11. INTERACTIVE VIDEO NOWADAYS, AS CONSUMERS, WE’RE STEADILY BECOMING USED TO INTERACTING WITH ADDITIONAL LAYERS OF VIDEO INFORMATION. AS ACCEPTANCE GROWS AND ONLINE FORMATS SUCH AS HTML5 OFFERS DEVELOPERS THE SCOPE TO BUILD NEW FUNCTIONALITY, (SUCH AS SHOPPING BASKETS & PRODUCT INFORMATION,) THE INCREASE OF PREVALENCE OF INTERACTIVE VIDEO WILL BECOME INEVITABLE.
  12. 12. MORE THAN EVER, ALL BUSINESSES SMALL AND LARGE MUST SEEK TO DEFINE THEIR BRAND AND RAISE THEIR PROFILE WITH VIDEO.  VIDEO AND ANIMATION CAN BE YOUR MOST POWERFUL MARKETING WEAPON. ASSESS WHAT IS VIABLE AND POSSIBLE WITHIN YOUR ORGANISATION AND SEEK TO MAKE PATHWAYS OR SHIFT FOCUS. 

×