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Drama, Baby! - Workshop
Storytelling & content development essentials.
Take a second and ask yourself:
Do you remember any story from the last 24 hours?
Great content pays off...

                             ...because great storytelling creates
                             an impact:

                            ✓ It binds your audience and turns short-term awareness into
                              meaningful interest, engagement, excitement, loyalty and trust.

                            ✓ It adds intangible value to your brand, your company, your
                              products.

                            ✓ It allows to explain complex products and services easily.
                            ✓ It invites people to engage with your company and it‘s topics.
                            ✓ It stimulates people to talk about and with you in the digital
                              space.

                            ✓ In combination with the right topics and keywords it gets easier
                              for you to be googled.

                            ✓ A great story makes campaigns more interesting, people stay
                              longer on your websites and owned media platforms. Your social
                              media interactions grow.

                            ✓ Finally: every interesting story feeds the relationship towards
                              your customers. And good relationships sell products.
What makes content great?
Great content is not about search-optimized writing. It is about storytelling.
It is about finding the right stories for the right people. Stories that are relevant to the audience
and valuable for your company. Stories that work on different platforms.
                                                                                             lh elp you
                                                                                    h ops wil s.
                                                                          Ou r works ch storie
                                                                                find su
You learn:




  Our drama workshops provide an introduction into the three
  essential topics for efficient storytelling: empathy, drama,
  experience. You will develop content ideas hands on with a real
  case in mind. During the workshop we show:
                                                                             Empathy
  •     why empathy for the audience is the key to develop
        relevant content.

  •     how a simple dramatic technique helps to keep your
        content exciting and interesting even in the long term.     Experience         Drama

  •    how to think in experiences to span content over several
       digital platforms.
You do.




 Design storylines using   Shape storylines into content    Be creative in short and
 dramatic techniques.      formats for several platforms.   playful sessions.
You can choose:

   Drama, Baby! 45                       Drama, Baby! 120                      Drama, Baby! 480

  ✓ 45 minutes storytelling input       ✓ 120 minutes storytelling input      ✓ 1 day storytelling input
  ✓ Learn about dramatic                ✓ Learn three dramatic an creative    ✓ Includes Drama, Baby! 120
    techniques                            techniques to develop stories         Workshop.
                                          and content.
  ✓ Learn about transmedia thinking                                           ✓ Shapes storylines into first draft
                                        ✓ Develop several new story ideas       concepts and action plans.
  ✓ The perfect start, if you want to     hands on during the workshop.
    know, how to use storytelling for                                         ✓ Highly personalized on your
    your brand or company.              ✓ Discuss how storytelling may          topics and themes.
                                          enhance your businesses,
                                          brand or marketing.                 ✓ We choose dramatic techniques
                                                                                based on your needs.
                                        ✓ A great fire starter, if you are
                                          already thinking about              ✓ Preparation meeting in advance.
                                          storytelling or content strategy.
                                                                              ✓ Ideal choice, if you want to
                                        ✓ A creative kick, if you are           develop a whole new
                                          searching for your story or a         communication concept.
                                          great campaign.
                                                                              ✓ Works great to shape an idea
               FREE                                                             that is stuck.
The trainers                                                   References

               Valentin Heyde, M.A.
               Story Architect & Co-Founder
               Three-Headed Monkeys GmbH
               Studied politics and psychology.
               He has been a journalist, web-TV
               producer, photographer, pr consultant und           SMART - EU          Society for practical Brand-Knowledge, Munich
               communication-strategist.




               Christian Riedel, M.A.
               Story Architect & Co-Founder
               Three-Headed Monkeys GmbH
               Studied media science, game studies,
               marketing and screenwriting. He has been            Good School for
                                                                  digital knowledge,
               an online conceptionist, writer, digital & pr           Hamburg
               strategist.
Three-Headed Monkeys is a
storytelling consultancy from Hamburg.
We use dramatic techniques to create emotional impact in a digital
world. And help our clients to tell stories that turn temporary
awareness into long-term engagement, excitement, loyalty and
trust.




 Contact
                   Valentin Heyde
                 Valentin Heyde
                     Story Architect | Managing Partner
                 Story Architect | Managing Partner
                 Tel:Tel: +49 170 9096094
                      +49 170 9096094
                     Twitter: @valentinheyde
                 Twitter: @valentinheyde




                   Christian Riedel
                    Christian Riedel
                   Story Architect | Managing Partner
                     Story Architect | Managing Partner
                   +49 151 23062619
                     Tel: +49 151 23062619
                   @mindcaffeine
                     Twitter: @mindcaffeine




  Three-Headed Monkeys GmbH
  c/o betahaus Hamburg
  Lerchenstraße 28a
  Lerchenstrasse 28a
  22767 Hamburg, Germany

  Don‘t copy. It makes you look stupid.

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Drama, baby! 120 minute workshop

  • 1. Drama, Baby! - Workshop Storytelling & content development essentials.
  • 2. Take a second and ask yourself: Do you remember any story from the last 24 hours?
  • 3. Great content pays off... ...because great storytelling creates an impact: ✓ It binds your audience and turns short-term awareness into meaningful interest, engagement, excitement, loyalty and trust. ✓ It adds intangible value to your brand, your company, your products. ✓ It allows to explain complex products and services easily. ✓ It invites people to engage with your company and it‘s topics. ✓ It stimulates people to talk about and with you in the digital space. ✓ In combination with the right topics and keywords it gets easier for you to be googled. ✓ A great story makes campaigns more interesting, people stay longer on your websites and owned media platforms. Your social media interactions grow. ✓ Finally: every interesting story feeds the relationship towards your customers. And good relationships sell products.
  • 4. What makes content great? Great content is not about search-optimized writing. It is about storytelling. It is about finding the right stories for the right people. Stories that are relevant to the audience and valuable for your company. Stories that work on different platforms. lh elp you h ops wil s. Ou r works ch storie find su
  • 5. You learn: Our drama workshops provide an introduction into the three essential topics for efficient storytelling: empathy, drama, experience. You will develop content ideas hands on with a real case in mind. During the workshop we show: Empathy • why empathy for the audience is the key to develop relevant content. • how a simple dramatic technique helps to keep your content exciting and interesting even in the long term. Experience Drama • how to think in experiences to span content over several digital platforms.
  • 6. You do. Design storylines using Shape storylines into content Be creative in short and dramatic techniques. formats for several platforms. playful sessions.
  • 7. You can choose: Drama, Baby! 45 Drama, Baby! 120 Drama, Baby! 480 ✓ 45 minutes storytelling input ✓ 120 minutes storytelling input ✓ 1 day storytelling input ✓ Learn about dramatic ✓ Learn three dramatic an creative ✓ Includes Drama, Baby! 120 techniques techniques to develop stories Workshop. and content. ✓ Learn about transmedia thinking ✓ Shapes storylines into first draft ✓ Develop several new story ideas concepts and action plans. ✓ The perfect start, if you want to hands on during the workshop. know, how to use storytelling for ✓ Highly personalized on your your brand or company. ✓ Discuss how storytelling may topics and themes. enhance your businesses, brand or marketing. ✓ We choose dramatic techniques based on your needs. ✓ A great fire starter, if you are already thinking about ✓ Preparation meeting in advance. storytelling or content strategy. ✓ Ideal choice, if you want to ✓ A creative kick, if you are develop a whole new searching for your story or a communication concept. great campaign. ✓ Works great to shape an idea FREE that is stuck.
  • 8. The trainers References Valentin Heyde, M.A. Story Architect & Co-Founder Three-Headed Monkeys GmbH Studied politics and psychology. He has been a journalist, web-TV producer, photographer, pr consultant und SMART - EU Society for practical Brand-Knowledge, Munich communication-strategist. Christian Riedel, M.A. Story Architect & Co-Founder Three-Headed Monkeys GmbH Studied media science, game studies, marketing and screenwriting. He has been Good School for digital knowledge, an online conceptionist, writer, digital & pr Hamburg strategist.
  • 9. Three-Headed Monkeys is a storytelling consultancy from Hamburg. We use dramatic techniques to create emotional impact in a digital world. And help our clients to tell stories that turn temporary awareness into long-term engagement, excitement, loyalty and trust. Contact Valentin Heyde Valentin Heyde Story Architect | Managing Partner Story Architect | Managing Partner Tel:Tel: +49 170 9096094 +49 170 9096094 Twitter: @valentinheyde Twitter: @valentinheyde Christian Riedel Christian Riedel Story Architect | Managing Partner Story Architect | Managing Partner +49 151 23062619 Tel: +49 151 23062619 @mindcaffeine Twitter: @mindcaffeine Three-Headed Monkeys GmbH c/o betahaus Hamburg Lerchenstraße 28a Lerchenstrasse 28a 22767 Hamburg, Germany Don‘t copy. It makes you look stupid.