Drama, Baby! - WorkshopStorytelling & content development essentials.
Take a second and ask yourself:Do you remember any story from the last 24 hours?
Great content pays off... ...because great storytelling creates an impact: ✓ It binds your audience and turns short-term awareness into meaningful interest, engagement, excitement, loyalty and trust. ✓ It adds intangible value to your brand, your company, your products. ✓ It allows to explain complex products and services easily. ✓ It invites people to engage with your company and it‘s topics. ✓ It stimulates people to talk about and with you in the digital space. ✓ In combination with the right topics and keywords it gets easier for you to be googled. ✓ A great story makes campaigns more interesting, people stay longer on your websites and owned media platforms. Your social media interactions grow. ✓ Finally: every interesting story feeds the relationship towards your customers. And good relationships sell products.
What makes content great?Great content is not about search-optimized writing. It is about storytelling.It is about ﬁnding the right stories for the right people. Stories that are relevant to the audienceand valuable for your company. Stories that work on diﬀerent platforms. lh elp you h ops wil s. Ou r works ch storie ﬁnd su
You learn: Our drama workshops provide an introduction into the three essential topics for eﬃcient storytelling: empathy, drama, experience. You will develop content ideas hands on with a real case in mind. During the workshop we show: Empathy • why empathy for the audience is the key to develop relevant content. • how a simple dramatic technique helps to keep your content exciting and interesting even in the long term. Experience Drama • how to think in experiences to span content over several digital platforms.
You do. Design storylines using Shape storylines into content Be creative in short and dramatic techniques. formats for several platforms. playful sessions.
You can choose: Drama, Baby! 45 Drama, Baby! 120 Drama, Baby! 480 ✓ 45 minutes storytelling input ✓ 120 minutes storytelling input ✓ 1 day storytelling input ✓ Learn about dramatic ✓ Learn three dramatic an creative ✓ Includes Drama, Baby! 120 techniques techniques to develop stories Workshop. and content. ✓ Learn about transmedia thinking ✓ Shapes storylines into ﬁrst draft ✓ Develop several new story ideas concepts and action plans. ✓ The perfect start, if you want to hands on during the workshop. know, how to use storytelling for ✓ Highly personalized on your your brand or company. ✓ Discuss how storytelling may topics and themes. enhance your businesses, brand or marketing. ✓ We choose dramatic techniques based on your needs. ✓ A great ﬁre starter, if you are already thinking about ✓ Preparation meeting in advance. storytelling or content strategy. ✓ Ideal choice, if you want to ✓ A creative kick, if you are develop a whole new searching for your story or a communication concept. great campaign. ✓ Works great to shape an idea FREE that is stuck.
The trainers References Valentin Heyde, M.A. Story Architect & Co-Founder Three-Headed Monkeys GmbH Studied politics and psychology. He has been a journalist, web-TV producer, photographer, pr consultant und SMART - EU Society for practical Brand-Knowledge, Munich communication-strategist. Christian Riedel, M.A. Story Architect & Co-Founder Three-Headed Monkeys GmbH Studied media science, game studies, marketing and screenwriting. He has been Good School for digital knowledge, an online conceptionist, writer, digital & pr Hamburg strategist.
Three-Headed Monkeys is astorytelling consultancy from Hamburg.We use dramatic techniques to create emotional impact in a digitalworld. And help our clients to tell stories that turn temporaryawareness into long-term engagement, excitement, loyalty andtrust. Contact Valentin Heyde Valentin Heyde Story Architect | Managing Partner Story Architect | Managing Partner Tel:Tel: +49 170 9096094 +49 170 9096094 Twitter: @valentinheyde Twitter: @valentinheyde Christian Riedel Christian Riedel Story Architect | Managing Partner Story Architect | Managing Partner +49 151 23062619 Tel: +49 151 23062619 @mindcaffeine Twitter: @mindcaffeine Three-Headed Monkeys GmbH c/o betahaus Hamburg Lerchenstraße 28a Lerchenstrasse 28a 22767 Hamburg, Germany Don‘t copy. It makes you look stupid.