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Local SEO Made Simple

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Everyday consumers turn to Google to search for where they can buy products and services near their location. If you’re business isn’t ranking in local search, you could be losing customers to your competition.

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Local SEO Made Simple

  1. 1. | TDM Customer Journey 1 Local SEO Made Simple
  2. 2. | TDM Customer Journey 2 Andy Thomson SEO Specialist @andythomson99 Today’s Presenters Taylor Pettis Sr. Marketing Manager @tpettis linkd.in/1dsZJAa
  3. 3. | TDM Customer Journey 3 Agenda • What is SEO? • What is Local SEO? • Key Elements of Local • Three Deep’s Local SEO • How is Your Customer Searching • Where to Start • Ongoing Steps • Questions
  4. 4. | TDM Customer Journey 4 What is SEO?
  5. 5. | TDM Customer Journey 5 What is Local SEO?
  6. 6. | TDM Customer Journey 6 Key Elements 1. User Intent 2. Location Based 3. Mobile Focused 4. Changing fast What is Local SEO?
  7. 7. | TDM Customer Journey 7 • Navigational • Informational • Commercial (note: a commercial query is an informational search with future business implications – i.e., comparison searches) • Transactional Source: https://searchenginewatch.com/sew/how-to/2234448/keywords-are-dead-long-live-user-intent User Intent
  8. 8. | TDM Customer Journey 8 The location of the searching device is the Centroid, the center of the search area Location Based
  9. 9. | TDM Customer Journey 9 Google is designed for mobile devices Mobile Focused
  10. 10. | TDM Customer Journey 10 Changing Fast Photo Credit to Joy Hawkins at Imprezzio Marketing
  11. 11. | TDM Customer Journey 11 Diary of an Address Change https://moz.com/ugc/local-seo-case-study-the-diary-of-an-address-change
  12. 12. | TDM Customer Journey 12 Diary of an Address Change
  13. 13. | TDM Customer Journey 13 How is Your Customer Searching? Minneapolis St. Paul
  14. 14. | TDM Customer Journey 14 How is Your Customer Searching?
  15. 15. | TDM Customer Journey 15 How is Your Customer Searching? Brick Oven Pizza Parlors
  16. 16. | TDM Customer Journey 16 How is Your Customer Searching?
  17. 17. | TDM Customer Journey 17 1. What kind of business are you? 2. What is your current situation? 3. What needs to be done? Where to Start?
  18. 18. | TDM Customer Journey 18 Where to Start?
  19. 19. | TDM Customer Journey 19 Where to Start?
  20. 20. | TDM Customer Journey 20 Get your information together https://moz.com/blog/ultimate-local-seo-audit
  21. 21. | TDM Customer Journey 21 Website Optimization
  22. 22. | TDM Customer Journey 22 Name, Address, and Phone Number (NAP) Local SEO and Schema.org
  23. 23. | TDM Customer Journey 23 http://business.google.com • Combines and manages Google properties • Google+, YouTube, Google Maps Google My Business
  24. 24. | TDM Customer Journey 24 Facebook
  25. 25. | TDM Customer Journey 25 Use Google Analytics Sign up for Moz Local or other tools Tracking Progress
  26. 26. | TDM Customer Journey 26 Use Google Analytics Audience > Geo > Location > Country > State Compare Date Range Tracking Progress
  27. 27. | TDM Customer Journey 27 Use Moz Local Tracking Progress
  28. 28. | TDM Customer Journey 28 Managing Citations • Don’t be afraid to call the help line • Close outdated and merge when possible Fine Tuning
  29. 29. | TDM Customer Journey 29 Encourage – Don’t Incentivize • Add to schema when appropriate Reviews
  30. 30. | TDM Customer Journey 30 Local-focused content • Target neighborhoods when appropriate • Use these tips for concepts Create Content
  31. 31. | TDM Customer Journey 31 Read Blogs, Watch Webinars People to watch: • Mirriam Ellis • Phil Rozek • Casey Meraz • Three Deep! Stay Up-to-Date
  32. 32. | TDM Customer Journey 32 Anatomy of Local SEO E-Book SEO Scan for first 10 companies interested Free E-Book
  33. 33. | TDM Customer Journey 33 Questions?

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