Finding and converting new customers is really all that matter to every startup business. This is my approach to building a scalable marketing machine for your company and how I put all the moving pieces together.

1. Daddy…
what do
you do?

2. Jason Dea
Turning ideas into revenue

3. What exactly do you do?

4. Simple Marketing Framework
Market
Knowledge
Business
Strategy
Tactics Content
Optimization
& Market
Learning
Segments
Market
Needs
Key Points of
Value
Competitive
Analysis
Business
Model
Sales Process
& Strategy
Market
Strategy
Partner
Strategy
Outbound
Lead Gen
Inbound
Lead Gen
Retention &
Engagement
Visibility
Messaging
Marketing
Content
Customer
Content
Influencer
Outreach
Funnel
Optimization
Results
Tracking
Market
Learning
www.rocketwatcher.com

5. Where I focus?
Market
Knowledge
Business
Strategy
Tactics Content
Optimization
& Market
Learning
Segments
Market
Needs
Key Points
of Value
Competitive
Analysis
Business
Model
Sales Process
& Strategy
Market
Strategy
Partner
Strategy
Outbound
Lead Gen
Inbound
Lead Gen
Retention &
Engagement
Visibility
Messaging
Marketing
Content
Customer
Content
Influencer
Outreach
Funnel
Optimization
Results
Tracking
Market
Learning
www.rocketwatcher.com

6. What does that mean?

7. Messaging
What is it?
Call it a spade
Is it for me?
Segmentation
Why buy it from you?
Value not features

8. Content

9. Evangelist

10. Competitive

11. This is what I do
I write the STORY That fills THIS

12. Jason Dea
jason.dea@gmail.com
linkedin: http://ca.linkedin.com/in/jasondea
twitter: http://twitter.com/threadyblock
blog: http://threadyblock.blogspot.com/