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Forewards customer referral programs for ecommerce


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Are you spending your marketing dollars on the most efficient channel of them all? Customer referrals, word of mouth, and advocate marketing programs have proven to be the most efficient and the most effective ways for businesses of all sizes to scale and grow. Forewards makes setting up a refer a friend program simple and effective for even the most resource strapped organizations.

Published in: Marketing
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Forewards customer referral programs for ecommerce

  2. 2. THE MOST INFLUENTIAL ADVERTISING   2   This! Not These Neilsen  
  3. 3. WORD OF MOUTH HAS CHANGED   3   Refer  a  few  friends  over  days     Broadcast  to  the  WORLD  in  seconds!   go   here…  
  4. 4. CONSUMERS ARE INFLUENTIAL 57% of US adults are on Facebook 338 - Average number of friends Pew research 73% of consumers say Social Media influenced a store visit decision Empathica   4   I’m  a  big   deal  
  5. 5. CUSTOMERS HAVE A LOT TO SAY 83% of consumers are willing to refer Texas Tech   5  
  6. 6. IT’S WORTH ASKING 65% of new business comes from referrals New York Times People are 4X more likely to buy when referred by a friend Nielsen   6  
  7. 7. TURN TRANSACTIONS INTO REFERRALS   7   A  customer  buys  something  from  your  store   We  trigger  a  markeCng  campaign  asking  them   to  share   They  share  an  incenCve  with  friends  and  also   receive  a  reward  themselves  
  8. 8. How you ask: •  Targeted template campaigns and messages THE SECRET TO MORE REFERRALS (1)   8  
  9. 9. THE SECRET TO MORE REFERRALS (2) When you ask •  Triggered emails at key moments of the customer journey   9  
  10. 10. THE SECRET TO MORE REFERRALS (3) Test, test, test •  Quickly test and compare hypotheses   10  
  11. 11. REAL WORLD RESULTS “Global beauty brand” –  $10,000+ referral sales in first 2 months –  30%+ of customers will refer “Boutique women’s retailer” –  $3000+ referral sales in first 2 weeks –  35%+ of customers will refer “Custom art prints” –  $2500+ referral sales in first 3 weeks –  8% lift in sales   11  
  12. 12. BUILD A PROFILE OF YOUR BEST ADVOCATES A recipe to find more advocates •  Gender •  Location •  # of Friends •  Purchase behavior •  Purchase influence   12   Find  more   of  me!  
  13. 13. LEARN MORE •   13