Green Design
Thinking Beyond Deliverables

   AIGA Los Angeles - SEEing Green 2
                                         A...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |




 Is it toxic tobe madeone life?
     itis this itmythe e...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |




   5 miles
   5 miles
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |




28 million                67 million                 97 ...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |




                              visible light waves




  ...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |




                              visible light waves




  ...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                                        Por...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                                        Mal...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                           Thames River, London
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                   Piazza San Marco
       ...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

             The Levees of the Netherlands
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                  The Levees of New Orleans
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                      The Impact on Coastlines
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                                           ...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

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SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

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SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

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SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                                        CO2...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                                        CO2...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                              US Energy Pro...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                              US Energy Pro...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                                       Ener...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                                           ...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                                     US Lar...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |




2,460,343,108 sf
x        13.4 kWh
    insanity
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |




32,968,597 mWh
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |




32,968,597 mWh
       Nevada
32,500,630 mWh
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |



    Alaska
   Delaware
    Hawaii
     Idaho
    Maine
  ...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |




Source: © Gary Braasch
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |




Industrial Age Business Model
  Virtually endless supply...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                          ecologic protocol...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                                           ...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                                           ...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                             Resource Consu...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                ReSource Pyramid




      ...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                                     Recycl...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                       Recycle : Pre-Consum...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

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SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

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SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

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SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
                                                   Panelite
...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                                           ...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |



      37% of all landfill refuse
is generated by building ...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                                   Municipa...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                                           ...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                        Upstream Resource Waste
           ...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                        Upstream Resource Waste
           ...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                    Upstream Resource Waste
               ...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                    Upstream Resource Waste
               ...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |




                                                  Meat

...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                                           ...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

                                                       Typi...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |


 Locally
                                                 ...
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |




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SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

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SEEing Green 2 | Green Design: Thinking Beyond Deliverables |

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SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
speaking@threadcollaborative.com

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2009 AIGA Los Angeles

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A presentation titled Green Design: Thinking Beyond Deliverables given at the AIGA Los Angeles SEEing Green 2 conference held in Los Angeles.

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2009 AIGA Los Angeles

  1. 1. Green Design Thinking Beyond Deliverables AIGA Los Angeles - SEEing Green 2 April 25, 2009 Kevin Foster O’Donnell founder & fundamentalist @ threadcollaborative
  2. 2. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Is it toxic tobe madeone life? itis this itmythe end of it’s life? biodegradable? What it morereused? Can is this than of? Is it have tomanufactured? How What happens Can at customers?
  3. 3. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  4. 4. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  5. 5. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  6. 6. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | 5 miles 5 miles
  7. 7. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | 28 million 67 million 97 million 154 million miles miles miles miles Mercury Venus Earth Mars -300 to 800˚ F 900˚ F -128 to 136˚ F -115 to 32˚ F 332˚ F 57˚ F -67˚ F
  8. 8. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | visible light waves CO 2
  9. 9. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | visible light waves CO 2 infrared heat waves
  10. 10. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  11. 11. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Portage Glacier source: NOAA Photo Collection and Gary Braasch - Worldbiewof globalwarming.org 1914 2004
  12. 12. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Maldives source: Peter Essick/National Geographic Society
  13. 13. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Thames River, London
  14. 14. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Piazza San Marco source: Manuel Jung, www.sternklar.ch
  15. 15. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | The Levees of the Netherlands
  16. 16. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | The Levees of New Orleans
  17. 17. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | The Impact on Coastlines
  18. 18. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | CO2 Emissions 8000 7000 6000 Million Metric Tons 5000 end of WWII - start of the Baby Boom ! 4000 3000 start of the 20th Century ! 2000 1500 1000 500 0 1750 1800 1850 1900 1950 2000
  19. 19. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | CO2 Emissions source: 2006 US Energy Information Administration 800 700 Metric Tons of Carbon (millions) 600 500 400 300 18% 200 100 0 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82 84 86 88 90 92 94 96 98 00 02
  20. 20. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | CO2 Emissions source: 2006 US Energy Information Administration 800 700 Metric Tons of Carbon (millions) 600 34% 500 400 300 18% 200 100 0 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82 84 86 88 90 92 94 96 98 00 02
  21. 21. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | CO2 Emissions source: 2006 US Energy Information Administration 800 48% 700 Metric Tons of Carbon (millions) 600 34% 500 400 300 18% 200 100 0 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82 84 86 88 90 92 94 96 98 00 02
  22. 22. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | CO2 Emissions source: 2006 US Energy Information Administration Buildings - 48% Residential Commercial Other 20% 18% 10%
  23. 23. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | CO2 Emissions source: 2006 US Energy Information Administration Buildings - 48% Residential Commercial Other 20% 18% 10%
  24. 24. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | US Energy Production source: 2005 US Energy Information Administration 54% of American adults think electricity is produced by a combination of solar, nuclear and hydropower. (2006 Roper Report) oil - 2% hydro - 4% solar/wind - 1% gas - 18% coal - 55% nuclear - 20%
  25. 25. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | US Energy Production source: 2005 US Energy Information Administration 54% of American adults think electricity is produced by a combination of solar, nuclear and hydropower. (2006 Roper Report) oil - 2% hydro - 4% solar/wind - 1% gas - 18% 75% Fossil Fuels coal - 55% nuclear - 20%
  26. 26. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Energy Consumption per SF source: 1995 US Energy Information Administration 60 50 53 40 36 30 27 20 19 Average for all commercial 15 buildings - 13.4 kWh/sf 10 12 8 7 5 4 0 les ice e ce g y n se nt us in bl ar io ca ou gio ffi Sa rv dg m at C O Va eh se Se uc Lo li od lth Re As ar Ed & Fo ea W ic ail H bl t Re Pu
  27. 27. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Energy Consumption per SF source: 1995 US Energy Information Administration 60 40 kWh/sf greater 53 than the average 50 40 400% 36 30 27 20 19 Average for all commercial 15 buildings - 13.4 kWh/sf 10 12 8 7 5 4 0 les ice e ce g y n se nt us in bl ar io ca ou gio ffi Sa rv dg m at C O Va eh se Se uc Lo li od lth Re As ar Ed & Fo ea W ic ail H bl t Re Pu
  28. 28. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | US Largest Retailers source: 2008 Corporate web sites & Hoovers Retailer Stores Total SF Area in Chain Wal-Mart 4,091 923,136,390 Home Depot 2,215 287,950,000 The Kroger Company 3,645 144,483,350 Costco Wholesale 513 68,229,000 Target Corporation 1,537 295,202,368 Sears Holdings 3,800 342,000,000 Walgreens Company 5,858 82,012,000 Lowe’s Companies 1,425 165,300,000 CVS Corporation 6,200 71,300,000 Safeway Incorporated 1,755 80,730,000 31,039 2,460,343,108
  29. 29. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | 2,460,343,108 sf x 13.4 kWh insanity
  30. 30. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | 32,968,597 mWh
  31. 31. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | 32,968,597 mWh Nevada 32,500,630 mWh
  32. 32. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Alaska Delaware Hawaii Idaho Maine Montana Nebraska Nevada New Hampshire New Mexico North Dakota Rhode Island South Dakota Utah Vermont West Virginia Wyoming
  33. 33. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  34. 34. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  35. 35. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Source: © Gary Braasch
  36. 36. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Industrial Age Business Model Virtually endless supply of cheap raw materials. Abundant cheap energy. Plentiful cheap labor that’s easy to replace. The ability to externalize environmental costs.
  37. 37. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | ecologic protocol Gray Economy Planet Power People Profit Green Economy
  38. 38. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | ecologic protocol Gray Economy Planet Power People Profit Resource Energy Eliminate Net Zero Green Preservation Conservation Toxins Cost Waste Embodied Community Life Cycle Greener Reduction Energy Connection Cost Closed Loop Energy Nurturing Ecosystem Greenest Systems Independence Environments Cost
  39. 39. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | ecologic protocol Planet Power People Profit Resource Energy Eliminate Net Zero Green Preservation Conservation Toxins Cost Waste Embodied Community Life Cycle Greener Reduction Energy Connection Cost Closed Loop Energy Nurturing Ecosystem Greenest Systems Independence Environments Cost
  40. 40. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  41. 41. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Resource Consumption source: United Nations 14% 20% 86% 80% Resource Usage Wealth
  42. 42. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | ReSource Pyramid Rethink Reduce Renew Repurpose Recycle
  43. 43. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Recycle : Post-Consumer 3Form IceStone Stardust Glass Bedrock Industries Shetkaworks Interstyle Eleek
  44. 44. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Recycle : Pre-Consumer Junckers Ekobe Kerei Habitus Alkemi Biofiber Wheat COR Products Constantine Carpet
  45. 45. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Repurpose Appalachian Hardwoods Terra Mai Trestlewood Colonial Barn Mountain Lumber West Lincoln Barnboard
  46. 46. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Renew Plyboo End Grain Dura Palm Nova Cork Nova Cork Constantine Carpet Maya Romanoff
  47. 47. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Reduce Ancient Woods Kauri Lumber Kauri Veneer Halm Lumber LA Treasures
  48. 48. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Panelite Rethink 01/29/2007 12:19 AM Interstyle Fusion Plexwood Panelite Modular Arts Interlam Caba
  49. 49. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  50. 50. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  51. 51. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | ecologic protocol Planet Power People Profit Resource Energy Eliminate Net Zero Green Preservation Conservation Toxins Cost Waste Embodied Community Life Cycle Greener Reduction Energy Connection Cost Closed Loop Energy Nurturing Ecosystem Greenest Systems Independence Environments Cost
  52. 52. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | 37% of all landfill refuse is generated by building related construction source: US Environmental Protection Agency
  53. 53. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Municipal Solid Waste source: US Environmental Protection Agency wood - 3% other - 3% rubber - 5% metal - 7% paper - 35% plastic - 12% food scraps - 12% yard waste - 13%
  54. 54. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Total Waste source: US Environmental Protection Agency municipal - 1% hazardous - 2% industrial - 57% special - 39%
  55. 55. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Upstream Resource Waste source: Ray Anderson, CEO of Interface Carpet 1 32
  56. 56. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Upstream Resource Waste source: Ray Anderson, CEO of Interface Carpet 1 32
  57. 57. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Upstream Resource Waste source: Ray Anderson, CEO of Interface Carpet TRASH
  58. 58. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Upstream Resource Waste source: Ray Anderson, CEO of Interface Carpet TRASH
  59. 59. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Meat Seafood Cheese Bakery Produce Deli Floral Checkout
  60. 60. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  61. 61. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  62. 62. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  63. 63. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | ecologic protocol Planet Power People Profit Resource Energy Eliminate Net Zero Green Preservation Conservation Toxins Cost Waste Embodied Community Life Cycle Greener Reduction Energy Connection Cost Closed Loop Energy Nurturing Ecosystem Greenest Systems Independence Environments Cost
  64. 64. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Typical Time Line Sourcing Store Design Fabrication Installation Opening End of Life Landfill Landfill Landfill
  65. 65. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Locally ReSource Time Line Cultivated Recycle Repurpose Renew Reduce Rethink Store Sourcing Design Fabrication Installation Opening ReSource End of Life ReSource
  66. 66. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  67. 67. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  68. 68. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  69. 69. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  70. 70. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  71. 71. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  72. 72. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  73. 73. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | sections cut from 2 x 6 lumber (species to be determined) stained edges painted pattern eye bolt screwed into threaded rod Specialty painted MDF letters with brushed Salads stainless steel face stainless steel 3D view & sketches side front Kitchen Address Whole Foods Market Wellington, Florida Specialty Salads August 22, 2008 KT3.3
  74. 74. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  75. 75. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  76. 76. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  77. 77. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  78. 78. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  79. 79. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | Diminishing Return Ideal Average Limited Return on Investment Break Point Added Effort (Capital + Time)
  80. 80. SEEing Green 2 | Green Design: Thinking Beyond Deliverables | ecologic protocol Planet Power People Profit Resource Energy Eliminate Net Zero Green Preservation Conservation Toxins Cost Waste Embodied Community Life Cycle Greener Reduction Energy Connection Cost Closed Loop Energy Nurturing Ecosystem Greenest Systems Independence Environments Cost
  81. 81. SEEing Green 2 | Green Design: Thinking Beyond Deliverables |
  82. 82. speaking@threadcollaborative.com questions? thank you

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