2009 china travel trends survey

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2009 china travel trends survey

  1. 1. Contact us for more Information: [email_address] www.DragonTrail.com First China Travel Trends Survey - 2009 CHINA TRAVEL TRENDS . com
  2. 2. Online Travel Research in China <ul><li>According to CNNIC in 2005, the Internet is the preferred method for obtaining travel information amongst Chinese Internet users. </li></ul>CHINAeCONNECT.net
  3. 3. Survey at http://tinyurl.com/lkgjne D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM China Travel Trends Survey on “ how tourist boards and hotel companies market to China online” Initial interviews were conducted at Asia Travel Mart in Shanghai (June 2009)
  4. 4. 1. Do you market to Chinese Consumer?
  5. 5. 2. Do you have a Chinese version of your consumer website? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  6. 6. 5. Do you write content specifically for the Chinese website or translate from your main website? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  7. 7. 6. Is your Chinese website optimized for Chinese search engines (baidu, google, etc)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  8. 8. 6B. If no, do you plan to optimize your web site for Chinese search engines? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  9. 9. 7. Do you keep your Chinese content fresh (updated at least once per week)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  10. 10. 7B. If no, do you plan to update your Chinese content more frequently? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  11. 11. 11. Do you have a Chinese blog (branded)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  12. 12. 11B. If no, do you plan to start a branded Chinese blog? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  13. 13. 13. Do you have a Chinese microblog (twitter, fanfou, etc.)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  14. 14. 13B. If no, do you plan to start a branded Chinese microblog? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  15. 15. 15. Do you have profiles on social networks in China (Xiaonei, Kaixin001 etc)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  16. 16. 15B. If no, do you plan to setup profiles on social networks in China? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  17. 17. 16. Do you have a Chinese social network (branded)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  18. 18. 16B. If no, do you plan to setup Chinese social networks for you company / brand? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  19. 19. 17. Do you share images/videos on Chinese image/video sharing sites(Youku,56.com etc)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  20. 20. 17B. If no, do you plan to share images/videos on Chinese image/video sharing sites? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  21. 21. 18. Do you have a wiki about your destination in Chinese D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  22. 22. 18B. If no, do you plan to setup a wiki about your destination in Chinese? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  23. 23. 19. Do you have a Chinese PR strategy (events, media, etc)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  24. 24. 19B. If no, do you plan to have a PR strategy for the Chinese market? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  25. 25. 20. Do you have a Chinese digital marketing and social media strategy? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  26. 26. 20B. If no, do you plan to have a Chinese digital marketing and social media strategy? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  27. 27. 22. Do you buy advertising on Chinese websites/ travel sites/social networks/ search engines? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  28. 28. 22B. If no, do you plan to buy advertising on Chinese websites/travel sites/social D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  29. 29. 24. Have you connected with bloggers in China? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  30. 30. 24B. If no, do you plan to get connected with bloggers in China? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  31. 31. 25. Do you have a customer harvesting strategy to capture customer data (email, RSS, twitter followers)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  32. 32. 25B. If no, do you plan to have a customer harvesting strategy to capture customer data? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  33. 33. 26. Do you have an eLearning platform to connect with travel agents? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  34. 34. 26B. If no, do you plan to have an eLearning platform to connect with travel agents? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
  35. 35. <ul><li>Most organizations market to the Chinese market, but have not fully embraced online tools – some don’t even have a Chinese website, and many of the Chinese websites are rudimentary. </li></ul><ul><li>There is an interest to do more online, but either the expertise or the resources are missing. </li></ul><ul><li>Online campaigns that have been done were only with the major players (Sina, Sohu, Ctrip, Baidu, etc.), but not with niche and long tail players. </li></ul><ul><li>Online and offline initiatives are seldom integrated, and sophisticated use of technology is missing (trip planners, social media tools, meta search, content syndication, etc.) </li></ul><ul><li>All surveyed organizations agreed that online will be more important, and will play a bigger role in their efforts, due to the fact that Chinese consumers are using the internet and social networks. </li></ul>Key Survey Findings

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