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Trade publications are
widely read by senior
members of the industry
or profession – exactly
the people you want to
You can see this in the advertising
rates that they charge – sometimes
US$10,000 or more per page.
publications often accept
informative articles at no
Articles must be informative, not a sales
pitch, by an author with expertise and
credibility, and written with the publication’s
readership in mind.
Focus your article on a
news development or
trend that affects people
in your market.
Describe the news, say why it matters,
give your informed opinion on the future,
and make your recommendations to avoid
a problem or gain a benefit.
thought leadership resourcesT h o u g h t l e a d e r s h i p r e s o u r c e s . c o m
learn more about
how to develop content
that shows your expertise,
enroll in our free weekly
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