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BY CARL FRIESEN
thought leadership resources
How to publish your
content where your clients
are already looking
Presentati...
Most of your clients and
prospects are looking for
information that can help
them increase productivity
and avoid problems.
So, you need to show
them how you can help
them reach their goals.
Most professions and
industries have media
focused on their issues.
These include printed magazines,
association websites, blogs,
podcasts, newsletters.
Your prospects trust these online
and print publications -- and having
your content there can increase its
credibility.
Fish where the fish are
Why do trade media
matter, in the age of
Google?
Credibility and reach
Trade publications are
widely read by senior
members of the industry
or profession – exactly
the people you want to
reach.
You can see this in the advertising
rates that they charge – sometimes
US$10,000 or more per page.
Niche business
publications often accept
informative articles at no
charge.
0$
Articles must be informative, not a sales
pitch, by an author with expertise and
credibility, and written with the publica...
Focus your article on a
news development or
trend that affects people
in your market.
Describe the news, say why it matters,
give your informed opinion on the future,
and make your recommendations to avoid
a ...
thought leadership resourcesT h o u g h t l e a d e r s h i p r e s o u r c e s . c o m
To
learn more about
how to develop...
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Publishing Content

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How to publish content

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Publishing Content

  1. 1. BY CARL FRIESEN thought leadership resources How to publish your content where your clients are already looking Presentation by Carl Friesen
  2. 2. Most of your clients and prospects are looking for information that can help them increase productivity and avoid problems.
  3. 3. So, you need to show them how you can help them reach their goals.
  4. 4. Most professions and industries have media focused on their issues.
  5. 5. These include printed magazines, association websites, blogs, podcasts, newsletters.
  6. 6. Your prospects trust these online and print publications -- and having your content there can increase its credibility.
  7. 7. Fish where the fish are
  8. 8. Why do trade media matter, in the age of Google?
  9. 9. Credibility and reach
  10. 10. Trade publications are widely read by senior members of the industry or profession – exactly the people you want to reach.
  11. 11. You can see this in the advertising rates that they charge – sometimes US$10,000 or more per page.
  12. 12. Niche business publications often accept informative articles at no charge. 0$
  13. 13. Articles must be informative, not a sales pitch, by an author with expertise and credibility, and written with the publication’s readership in mind. $ $
  14. 14. Focus your article on a news development or trend that affects people in your market.
  15. 15. Describe the news, say why it matters, give your informed opinion on the future, and make your recommendations to avoid a problem or gain a benefit.
  16. 16. thought leadership resourcesT h o u g h t l e a d e r s h i p r e s o u r c e s . c o m To learn more about how to develop content that shows your expertise, enroll in our free weekly online resource: http://bit.ly/1UEgqZD

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