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Four benefits to public speaking



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Public speaking offers benefits you can’t get from any other thought leadership tool. For example, did you know that a “Speaker” badge actually has power? Find out how public speaking is so worth the hassle.

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Four benefits to public speaking

  1. 1. BY CARL FRIESEN thought leadership resources Four benefits public speaking gives that nothing else does Presentation by Carl Friesen
  2. 2. Public speaking can be a hassle • Challenges finding venues that contain potential clients • It can be hard to get the gig • All that time preparing the speech • Travel time and expense • Too many white-chocolate-chip macadamia-nut cookies
  3. 3. And to top it off… Many business professionals would rather have a tooth extracted without anesthetic, than give a speech
  4. 4. Easier ways to get your message out • Webinars let you reach more people from your desk • Podcasts let you engage with people on the go • Blogging helps your ideas come up in online searches • Social media (Twitter, Periscope, Tumblr, LinkedIn …) amplify what you say
  5. 5. But there are still four benefits that public speaking gives you, that nothing else does.
  6. 6. 1. Wearing a ‘speaker’ badge gives your conversations more power That lanyard or badge marked “speaker” is powerful • It gives your ordinary conversations at the event more weight • People at the event are eager to talk with you SPEAKER
  7. 7. 2. It’s your chance to focus your ideas tightly on your audience’s needs Conversations before the event help you find out what issues are most pressing on the people who will attend your presentation. So, you can tailor your message to respond to those issues and concerns.
  8. 8. 3. Potential clients get to see if they’ll enjoy working with you Prospective clients want to know if they’ll enjoy working with you. Public speaking gives you a chance for you to show what you’re like as a person, in a way no other medium can do.
  9. 9. • They see how you respond to technical glitches – do you roll with it, or throw a hissy fit? • How well do you respond to questions? • Are you personable, a good communicator, and do you have a sense of humor?
  10. 10. 4. Getting invited to speak boosts your credibility Speaker slots are limited in number. If the organizers decide you’re worth one of their available slots, that’s a boost in your credibility.
  11. 11. Get the most from the opportunity • Drop mentions of your speech into conversations: “In my presentation at the conference, one of the points was…” • Add a description of your presentation to your LinkedIn profile. • Modify the text of your speech into an article or blog post. • Get referrals from the organizers to help you get your next speaking gig.
  12. 12. Public speaking is just one of many tools for building your professional profile, but it’s an important one.
  13. 13. thought leadership resourcesT h o u g h t l e a d e r s h i p r e s o u r c e s . To learn more about how you can get speaking engagements that boost your profile, download our free Action Guide: “Get that speaking engagement.”