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Bridge jewellery


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Primary Information Services

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Bridge jewellery

  1. 1. Welcome to presentation on Bridge Jewellry Presentation by Primary Information Services • •
  2. 2. Bridge jewellery ◦ Presentation by ◦ Primary Information Services ◦ ◦
  3. 3. The jewellery market Three main categories: Fine jewellery, Bridge jewellery and Costume jewellery
  4. 4. JewelleryCATEGORIES
  5. 5. Bridge Jewellery Bridge jewelry is called that because it is the bridge between Fine jewelry and Costume jewelry. It may use vermeil, gold filled or silver as the metal and uses semi precious stones such as amethyst, citrine, turquoise, jade, topaz, fresh water pearls, garnet and others
  6. 6. Brands Among the brands mentioned as best-sellers in the bridge category were Frederic Duclos, Kendra Scott, David Yurman, John Hardy and Ed Levin.
  7. 7. Hallmarking Jewelry hallmarking is compulsory and there is a hallmarking and monitoring system in place to verify the precious metal content in gold and silver jewelry
  8. 8. Quality Jewellery quality is determined by the materials used and the jeweller’s craftsmanship. The choice of metal and gemstones is important; depending on the choice, the product can be more or less robust and resistant to scratches and other damage. Typically precious metals and stones are more robust and damage- resistant.
  9. 9. Bridge Jewellery Market Spanning across costume and fine jewellery, bridge jewellery has struck a chord among many consumers who want a more favourable price point but also appeals to those consumers looking to buy jewellery more often and as a fashion statement.