Mom Central Consulting recently released survey results pointing to a new trend in online interactions between Moms. The survey results show that today’s Mom lives a life devoid of strong personal relationships and friends, leaving her lonely, isolated, and feeling unsupported at home.
The survey results have clear implications for brands looking to engage Moms, offering insight into their mindset and online behaviors. According to Stacy DeBroff, CEO of Mom Central Consulting, brands should use the findings on Mom isolation and how Moms socialize online to structure new campaigns that help Moms form the bonds they seek while strengthening loyalty to the brand. This document further outlines additional implications and Mom Central Consulting's recommendations.
Survey results can be found here: http://www.slideshare.net/thopeross/why-moms-socialize-online