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5 Trends in Influencer Marketing

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5 Trends in Influencer Marketing

  1. 1. 5 TRENDS IN INFLUNCER MARKETING          
  2. 2. WHAT’S T RENDING NOW  ]          
  3. 3. 1. THE RISE OF VISUAL INFLUENCERS  ]   Communicating & Connecting Visually
  4. 4. 83% of influencers have a Pinterest account
  5. 5. 77% of influencers have an Instagram account
  6. 6. 81% of influencers post images of favorite brands/products on social sites
  7. 7. 2. THE RE-EMERGENCE OF CONTENT AS KING Brands Leverage Influencer Content BRANDED PLATFORMS CONTENT SYNDICATION  
  8. 8. 84% of Influencers seek authentic blog and social media content daily 91% of Moms trust bloggers’ content when seeking out product information online
  9. 9. 3. T RACKING INFLUENCE T O POINT OF SALE A Need for Innovation at Point of Sale RETAIL POS SYSTEMS PROVING SOCIAL MOBILE COUPOING  
  10. 10. 92% of Moms have purchased a product after reading about it on a blog
  11. 11. 4. NEW JOURNEY OF THE INFORMED CONSUMER   Results from Online Research Drive Sales ONLINE RESEARCH IMPACT OF REVIEWS PURCHASE
  12. 12. 98% of Mom influencers rely on personal recommendations from friends, peers or family members to make purchase decisions only 2% of Mom influencers trust recommendations directly from a brands
  13. 13. 67% of Moms are more likely to purchase a product if it received a high star rating on e-commerce reviews
  14. 14. 5. MAKING ADVOCACY PREDICTABLE 6 Steps to Predictability in Advocacy 1 2 In-Depth Analysis Long-Term Tracking 4 5 6 Alchemy of Give/Get Authenticity Matter Opt-In Strategy 3 High Volume  
  15. 15. Moms embrace social media connectivity v   81% of Moms read 5+ blogs per week v   v   Moms use social media daily 91% 65% 52% 25% 23% v  
  16. 16. When online, Moms engage with brands and bloggers for different reasons
  17. 17. Moms visit blogs to… 84% read authentic content about topics that interest them 73% 71% 68% discover great new products research products they are considering purchasing find coupons and promotions
  18. 18. When interacting with a brand online… 93% of Moms enter blog giveaways 91% of Moms comment on blog posts 65% of Moms redeem blog coupon codes
  19. 19. Moms are more likely to read blogs if… 94% “the blogger’s lifestyle and interests match my own” 62% “the blogger has children around the same age as mine” 42% “the blogger is around the same age as me”
  20. 20. Moms are likely to stop reading a blog post if… 1. It is not written in an authentic voice 2. It is purely product focused with no story told around the experience 63% 62% Authenticity matters
  21. 21. 99% of Moms research online prior to making purchases
  22. 22. 94% of Moms TRUST products more for their families after they’ve done their own research When doing product research online, Moms are most likely to click on retail websites (ecommerce reviews) and blogger reviews for more information
  23. 23. 91% of Moms TRUST blogs as a source of product information Blogs influence Moms most when purchasing: B   f   Household Products Food/ Beverage Y   Home Décor 73% 65% 60%
  24. 24. Moms rely on blogs for reliable information 83% of Moms find the product recommendation of a blogger more authentic than traditional media messaging 76% of Moms have sought out information on blogs about a product they first learned about through traditional media
  25. 25. Bloggers influence Moms purchasing habits 92% of Moms have purchased a product after hearing about it from blogger
  26. 26. 76% of Moms TRUST social media recommendations for product information prior to purchase
  27. 27. Social media recommendations drive purchase 69% of Moms are more likely to PURCHASE a product if the product is recommended by those they follow on social networking sites v  
  28. 28. 67% of Moms are more likely to purchase a product if it receives a high star rating on ecommerce reviews E-commerce reviews influence Moms most when purchasing: 63% 57% Technology Items Large-Ticket Items
  29. 29. Stacy DeBroff CEO/Founder stacy@momcentral.com

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