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10 Trends in Holiday Shopping


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10 Trends in Holiday Shopping

  2. 2. This year, Moms say they don’t plan to increase their holiday spend from last year – 44% say they will 11 spend as much as last year, while 43% will spend less. 1 Beyond the Holiday Splurge
  3. 3. With the holidays looming, families plan to turn a critical eye to their household budgets. More than 60% of families plan to curtail eating out, 50% will trim gift-giving costs, and 43% will cut holiday travel costs. And just 13% will pay full price for the perfect gift. 2 Scaling Back for the Holidays
  4. 4. Moms rely on research & WOM recommendations when shopping for the holidays, with 75% checking online for price comparisons & reviews, and 45% turning to friends & family for input. 3 Research + WOM = Decision to Purchase
  5. 5. With the holiday shopping season just around the corner, new research from Mom Central Consulting shows that nearly 30% of Moms will shop for gifts from their phone this holiday season. 4 Seasonal Shopping Trends
  6. 6. Personal recommendations top TV and online ads as Moms look for inspiration for holiday gifts. Nearly 60% of Moms will seek a personal offline recommendation for a gift idea, while 50% will turn to blog posts. 5 Recommendations Trump Traditional Ads
  7. 7. More than 70% of Moms actively search social media sites for promotions and deals to save money during the holiday shopping season. 6 Searching for Deals and Steals
  8. 8. This holiday season, 98% of Moms shop online for holiday gifts, with 35% agreeing they always shop online. 7 Find Them Online
  9. 9. Nearly 70% of Moms say they are more likely to purchase a product if it receives a high star rating on ecommerce reviews. 8 The Rise of Online Influence
  10. 10. Remember the holiday newsletter? Today, 78% of Moms connect with friends and family members during the holidays via Facebook. 9 Social Media Fosters Holiday Connections
  11. 11. Nearly 70% of Moms say they are more likely to purchase a product if it’s recommended by someone they follow on social networking sites. 10 Social Recommendations Drive Purchase
  12. 12. We Know Women • We help companies develop meaningful conversations, connections, and communities with Moms • As social media strategists, we help guide your initiatives to communicate effectively with Mom within the space • We reach Moms and activate them in powerful word-of-mouth programs Connect With Us! Stacy DeBroff CEO 617.244.3002 • We engage influential Moms to take action and recommend your brand fueling brand awareness, engagement, product trial, and sales • We provide a breadth of consulting services including trendspotting, research, and social media strategies, including blog tours and Twitter parties • We work with over 300 national brands • We also offer capabilities with Dads, Canada and Millennials