Can you hear the shift change whistle? Because today the whistle is blowing for the accounting profession. The shift change is the transfer of the retiring baby boomers to the next generation of leaders who will be taking the helm in the next few years. Except this time it is not the same as the shipyard. This time the incoming shift will require a new set of skills and tools to continue the work of the prior shift. This time it is different. The cause of the shift change is the rapidly changing and complex hypercompetitive environment that has become the new normal. Tom uses research and extensive experience working with accounting firms to talk about the five fundamental shifts in play, leadership, learning, technology, generations, and the workplace, and what accounting leaders need to know to successfully navigate these changes.

1. Surviving the Shift Change in Accounting!
Tom Hood, CPA, CITP, CGMA !
@tomhood!
MAX-407!
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#SageSummit!
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2. The contents of this presentation were provided by individual(s) and/or company listed on the title page. The
information and opinions presented in this presentation may not represent Sage’s positions, strategies, or
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©2014 Sage Software, Inc. All rights reserved. Sage, the Sage logo, and any product and service names
mentioned herein are trademarks of Sage Software, Inc. or its affiliates. All other names used in this presentation
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3. Tom Hood
CPA, CITP, CGMA
If there is a conversation about the future of
the profession, you're bound to hear Hood's
name mentioned as one of the people
leading the way.
– Accounting Today
• Named the Second Most Influential in Accounting by
Accounting Today Magazine 2013
• Top 150 Influencer by Linked-In
• Top 25 Influencers in Learning & HR by HR Examiner
• Top 25 Public Accounting Thought Leaders by CPA
Practice Adviser
• Working on Learning Management with AICPA/
CPA2Biz, Cloud Curriculum, Performance
Management /XBRL, Leadership & Generations
CEO
of
Maryland
Associa9on
of
CPAs
Business
Learning
Ins9tute

4. What is the #1 reason organizations fail?
“They miss the weak
signals of disruptive
change.”
– Andrew Zolli

5. “The greatest shortcoming of the human
race is our inability to understand the
exponential function.”
– Albert A. Bartlett, Erik Brynjolfsson & Andrew
McAfee, The Second Machine Age

6. The Shift Change
1. Leadership
2. Learning
3. Technology
4. Generations
5. Workplace

7. Command &
Control
Episodic &
Passive
Systems of Record
A placeyou go
Connect & Collaborate
JIT & Participative
Systems of Engagement
What you do
Hierarchy
Transactional
On-Premise –
Customized
Rigid, Cube farms
Generation Gap
Network
Transformational
SMAC – Social Mobile Analytics Cloud
Open, Collaborative, Flexible
Generation Lap
New
business
models, practices
and technologies
are emerging
The challenge &
opportunity is to make
the shift from the first
curve to the second
curve at the right time
and with the right
strategy

8. Command &
Control
Episodic &
Passive
Systems of Record
A placeyou go
Connect & Collaborate
JIT & Participative
Systems of Engagement
What you do
Hierarchy
Transactional
On-Premise –
Customized
Rigid, Cube farms
Generation Gap
Network
Transformational
SMAC – Social Mobile Analytics Cloud
Open, Collaborative, Flexible
Generation Lap

9. Next Gen Leadership

11. How?
1. Professional unity
2. Work / life integration
3. The evolving nature of leadership
and new leadership models
4. Proactive, goal-focused planning
5. Networked collaboration
6. Embracing and adopting new
technologies
From: To:
Hierarchy Network
Transactions Relationships
Efficient Effective
Well managed Well led
Command &
Control
Connect &
Collaborate
Push Pull
Good Great

12. Learning

15. Our Approach – The Four C’s
• Identify Competencies
• Career Path (Ladder)
• Curriculum
• Cloud Learning (On-Demand / JIT)
The right talent with the right skills at the right time

18. Technology

19. Cambrian “Big Bang” Explosion

20. "One out of five organizations has discovered a secret source of
competitive differentiation. It allows them to serve customers in new ways
and reimagine their business models. It can help surface valuable insights
from their data and transform how they make decisions. It enables them to
tap expertise from across their entire ecosystem. And one more thing: It
helps these Pace-setters grow revenue and gross profit faster than other
organizations. What’s their secret?
It’s cloud computing – their engine for
growth."
– IBM Report, “Under Cloud Cover – How Leaders are
Accelerating Competitive Differentiation”

21. Generations

22. Dealing with Generations
• Build on Strengths
• Create a Positive Work Environment
• Collaborate

23. Workplace

24. Work is not a place, it is what you
do (wherever you are).
– and –
What you do while working is
fundamentally different.

25. What Would Rita Say?
The Three T’s – Technology, Talent & Time
“How would you think differently about your strategy
if you knew your advantage might not last?”
Rita McGrath, Columbia Business School, Author – End of Competitive
Advantage!

26. Anticipation is Showing Up Across Our Profession

27. CO-­‐

28. Think Big!
Think New!
Think Fast!

29. Tom
Hood,
CPA.CITP
CEO
Maryland
Associa8on
of
CPAs
Business
Learning
Ins8tute
(443)
632-­‐2301
E-­‐mail
tom@macpa.org
Web
hNp://www.macpa.org
Blog
hNp://www.cpasuccess.com
Blog
hNp://www.bizlearningblog.com
Follow
me
on:
ü
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ü
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7/30/14
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