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Tip  the  adopAon  curve  with  social   media  (the  MACPA  way!)   Social  Media  Metrics:  Amplifica>on    200,000      180,000      160,000      140,000      120,000      100,000      80,000      60,000      40,000      20,000      -­‐         California  Acct.  &  Bus.  Show   PSTECH   CCH  Listening  Event   MACPA  InnovaAon  Summit  

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