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How	  to	  Succeed	  Using	  Social	        Media	  to	  Interact	  with	  CPAs	                              AICPA	  /	  ...
Tom	  Hood	                         CEO	  of	  MACPA	  &	  BLI	                                 •  Named	  Fourth	  Most	 ...
Download	  Today’s	  Preso	  on	  hYp://www.slideshare.net/thoodcpa	           And	  on	  our	  blog	  at	       hYp://www...
hYp://www.macpa.conferences.io	  What	  would	  happen	  if	  we	  applied	  social	  tools	  to	  learning?	  	  What	  k...
The	  Tornado	  Lives!	  CPA	  Vision	  Story	  Map	  circa	  2000	  capturing	  the	  major	  trends	  facing	  the	  CPA...
ROA!	  
We’re	  all	  in	  the	  Moving	  Business!	  
Virtual	  ConnecAons	  –	  Real	  People	  
Can	  We	  Bend	  the	  AdopAon	  Curve?	                    Informed Inner Circle     Leaders       Pragmatists          ...
Finding	  the	  early	  adopters…	                 On	  the	  Cover	  of	  a	  Magazine?	  •    BCG	  &	  Company	  –	  bl...
Use	  Social	  Media	  to	  turn	  the	  bullhorn	                      around	  
Three	  authors	  ReTweeted	  this	  blog	  post	  which	  menAoned	  their	  books…	           hYp://www.cpasuccess.com/2...
InnovaAon	  adopAon	  =	  Social	  Networks	    	    “The	  degree	  to	  which	  an	  individual	  in	  a	  social	  netw...
Tipping	  the	  adopAon	  curve?	  
Bill	                          Tom	             #1 Tom & #2 Bill – Jan 2013	MACPA s Journey
MACPA’s Social Media Map145,714 views                                      2,049 connections                              ...
Five	  Ways	  to	  Get	  started…	  1.  Create	  your	  digital	      footprint	  (Linked-­‐In,	  Facebook,	       Google	...
Content	  is	  king	  and	  Context	  is	  the	                             Kingdom!	  Social	  Media	  ROI	  from	  ROA	 ...
The	  conversaAon	  conAnues…	              hYp://cpa.tc/214	              	  
Top	  10	  Tweeters	  –	  AccounAng	  Today	                               @rfchambers	  /	  @theiia	                     ...
www.slideshare.net/thoodcpa	  
Case	  Study	  –	  MACPA	  Beach	  Retreat	  The	  next	  three	  slides	  show	  the	  way	  you	  can	  use	  social	  m...
TwiYer	  during	  the	  event,	  slideshare	  &	  blog	  post-­‐event	  
Tip	  the	  adopAon	  curve	  with	  social	                                                media	  (the	  MACPA	  way!)	 ...
SAll	  not	  convinced?	      ROA	  not	  ROI	                       Top	  #’s	  for	  last	  2	  weeks:	                 ...
Five	  Ways	  to	  Get	  started…	  1.  Create	  your	  digital	      footprint	  (Linked-­‐In,	  Facebook,	       Google	...
And	  remember…	  Tom’s	  Top	  two	  rules	  of	  Social	  Media:	  	  Rule	  #	  1	  –	  It’s	  not	  about	  you.	  	  ...
What’s	  Next?	  Social	  Business?	              You	  have	  3	  years	  at	  most!	                                    ...
Follow	  me	  on:	  Tom	  Hood,	  CPA.CITP	                ü 	  TwiYer:	  hYp://www.TwiYer.com/tomhood	  CEO	            ...
If	  you	  need	  help	           Let	  Bill	  Sheridan,	  NaAonal	  Thought	           Leader	  and	  architect	  of	  MA...
Ten	  things	  to	  know	  about	  Social	  Media?	  1.  Thought	  Leadership	  (Jody	  Padar	  example)	  2.  Engagement	...
www.hootsuite.com	  
www.klout.com	  
MACPA	  Social	  Media	  Policy	  •  Based	  on	  social	       media	  best	       pracAces	  •  Tied	  to	  MACPA	      ...
Recommended	  Reading	    •  The	  Corporate	  Blogging	  Book	  by	  Debbie	       Weil	    •  Crush-­‐It	  by	  Gary	  V...
Five  Ways  to  Get  started…
Five  Ways  to  Get  started…
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Five  Ways  to  Get  started…  1.  Create  your  digital   footprint  (Linked-­‐In,  Facebook,   Google  +,  TwiYer,  blog)  2.  Start  listening  (use  google   reader,  Flipboard,  Feedler  and  twiYer  to   start  listening)  3.  Make  friends  (build  your   network  and  follow  on  twiYer)  4.  Create  &  Share  (join  the   conversaAon  by  commenAng,   RetweeAng,  and  start  a  blog)  5.  Recognize  &   Reciprocate  (always  recognize   and  aYribute  other’s  work)  

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