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CPAs & the virtual world of Second Life Virtual Worlds and CPE - Are you Ready for the Future of Training? Tom Hood, CPA.CITP Maryland Association of CPAs
Key Questions to Think About ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ If you think about the media environment an average American teenager lives in, to walk into a classroom ( or one of our Associations ) that doesn’t have any of that media must be like walking into a desert.”  –  Steve Maher, High School teacher PBS Special “Growing Up On-line”
Teens & Web 2.0 Some  93% of teens  use the internet, and more of them than ever are treating it as a venue for social interaction – a place where they can share creations, tell stories, and interact with others.   Source: Pew Internet & American Life project report 64% of online teens  have created content on the web – photo sharing, videos, blogs, web pages, mash-ups, and remixes
Meet the Gaming Generation ,[object Object],[object Object],[object Object],Source: Project Tomorrow – Speak Up 2007 report
Meet the Gaming Generation ,[object Object],[object Object],[object Object],[object Object],Source: Project Tomorrow – Speak Up 2007 report
WoW! 15,000,000 users One of the top MMORPGs
How has Continuing Professional Education changed?
[object Object],[object Object],[object Object],[object Object],[object Object],Five Learning Trends for 2009 Chief Learning Officer Magazine – January 2009
 
But wait there’s more… “ When associations and other organizations try new meeting formats, it's not just for novelty-it's a step toward better content delivery. What's more, the association brave enough to try a new take on classic offerings gives its members more than information; it gives them an experience and exposure to a new way of doing things.” ,[object Object],[object Object]
When should you start to pay attention? Moving beyond Second Life marketing, many companies are infiltrating virtual worlds for employee meetings, mixers, and recruiting  – Business Week Second Life produces real training results  –  CLO magazine ASTD Virtual Worlds make  Harvard Business Review’s  breakthrough ideas for 2008
When should you start to pay attention? This is not a game: Virtual Worlds coming to your business Forrester predicts  – CIO Magazine Virtual worlds will be widely adopted venues for reaching customers and experimenting with new product ideas and business models  –  Intuit’s Future of Small Business Report
Second Life / Virtual worlds We were first CPA group to have a presence in Second Life
Accounting for Second Life Journal of Accountancy June, 2008 ,[object Object],The study found that 93% of college instructors using Second Life in classes were satisfied enough to do it again and felt it enhanced the learning experience. "Post-secondary school instructors who conduct classes fully in Second Life are significantly more satisfied than those who use Second Life as only a small supplement to a real-world classes.” University of Florida Report - Winter 2008
Accounting Educators in Second Life Dr. Mike Kraten, CPA Suffolk University Dr. Robert Bloomfield Cornell University Dr. Steve Hornik University of Central Florida
 
CPA Australia is there
FASB is there!
[object Object],[object Object]
CFO Rising in Second Life ,[object Object],[object Object]
Real Business in Second Life ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],If there is real money  here – shouldn’t CPAs be here?
How we are using Second Life ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Accounting Education Pavilion Our pavilion features a place for Colleges & Universities to showcase their accounting education and a place for accounting educators to connect, share, and learn from each other. It is also a place for prospective students to see the many options available in an exciting career as a Certified Public Accountant.
New Young Professionals Network Club NYPN on CPA Island Life’s a beach at the Club NYPN on CPA island. This special area devoted to New & Young Professionals has all of the features for networking, casual meetups, and fun. Complete with a dance floor, tiki bars, beach, and a real treehouse – it is the place for students and young professionals to chill.
BLI Conference Center A center facilitating the development and sharing of competencies and strategic knowledge required for leadership in the rapidly changing business environment.  BLI will deliver competency-based curriculum, courses, content, and community to enhance learning and grow intellectual capital for organizational and executive leadership.
CFO of the Future Center Chief Financial Officers are one of the exciting career options many CPAs choose. This building and exhibit is a place to network, collaborate, and co-create resources to help today’s CFO deal with the challenges of today’s rapidly changing business landscape. Join the group SLACPA and look for upcoming events. Visit us at CPA Island http://www.cpaisland.com
CPA Firm of the Future Center CPA Firms are dealing with increased business complexity, the proliferation of standards and responsibilities, globalization, and a historic workforce shortage.  This center is a place to collaborate and co-create the resources and best practices needed to prosper and thrive in today’s rapidly changing business. Come join the community…
BLI Center for Strategic Planning Strategy & leadership are the prerequisites for success in the Next Economy — The Network Economy, the Internet Economy, the Next Economy; all are terms that speak to the new body of knowledge, new strategies, and fundamentally new dynamics which shape not only our economy but our society.  This center is a place to share best practices and form a community dedicated to strategic leadership.
MACPA Headquarters http://www.macpa.org Our office features a video room, our Board room, offices and additional meeting rooms.
 
[object Object],[object Object],“ It (SL) saves time & money”
“ If the web is reshaping the world as we know it, and will be the water in which the new generation of digital natives will swim, then it behooves all of us to understanding it’s implications.” –  David Sibbet – The Grove Consultants Int’l
Concentrate on the relationships, not the technologies Remember – It’s not about the technology
[object Object],[object Object],[object Object],[object Object],4 tips to cross the digital divide
You can…Ignore it Fight it or Harness it’s power
Maryland Association of CPAs  – founded 1901 to promote and protect CPAs and help them thrive in the rapidly changing environment – 10,000 members Business Learning Institute  – founded in 2000 with a mission to help organizations deliver competency-based curriculum, courses, content and community to enhance learning and grow intellectual capital for organizational and executive leadership Second Life Association of CPAs  – founded in 2006 With 238 members and two islands (CPA Island & CPA Island 2) with a mission of building a community of people interested in exploring the possibilities of CPAs in Second Life
For more information www.cpaisland.com www.slacpa.org

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Second Life Learning & Innovation

  • 1. CPAs & the virtual world of Second Life Virtual Worlds and CPE - Are you Ready for the Future of Training? Tom Hood, CPA.CITP Maryland Association of CPAs
  • 2.
  • 3. “ If you think about the media environment an average American teenager lives in, to walk into a classroom ( or one of our Associations ) that doesn’t have any of that media must be like walking into a desert.” – Steve Maher, High School teacher PBS Special “Growing Up On-line”
  • 4. Teens & Web 2.0 Some 93% of teens use the internet, and more of them than ever are treating it as a venue for social interaction – a place where they can share creations, tell stories, and interact with others. Source: Pew Internet & American Life project report 64% of online teens have created content on the web – photo sharing, videos, blogs, web pages, mash-ups, and remixes
  • 5.
  • 6.
  • 7. WoW! 15,000,000 users One of the top MMORPGs
  • 8. How has Continuing Professional Education changed?
  • 9.
  • 10.  
  • 11.
  • 12. When should you start to pay attention? Moving beyond Second Life marketing, many companies are infiltrating virtual worlds for employee meetings, mixers, and recruiting – Business Week Second Life produces real training results – CLO magazine ASTD Virtual Worlds make Harvard Business Review’s breakthrough ideas for 2008
  • 13. When should you start to pay attention? This is not a game: Virtual Worlds coming to your business Forrester predicts – CIO Magazine Virtual worlds will be widely adopted venues for reaching customers and experimenting with new product ideas and business models – Intuit’s Future of Small Business Report
  • 14. Second Life / Virtual worlds We were first CPA group to have a presence in Second Life
  • 15.
  • 16. Accounting Educators in Second Life Dr. Mike Kraten, CPA Suffolk University Dr. Robert Bloomfield Cornell University Dr. Steve Hornik University of Central Florida
  • 17.  
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Accounting Education Pavilion Our pavilion features a place for Colleges & Universities to showcase their accounting education and a place for accounting educators to connect, share, and learn from each other. It is also a place for prospective students to see the many options available in an exciting career as a Certified Public Accountant.
  • 25. New Young Professionals Network Club NYPN on CPA Island Life’s a beach at the Club NYPN on CPA island. This special area devoted to New & Young Professionals has all of the features for networking, casual meetups, and fun. Complete with a dance floor, tiki bars, beach, and a real treehouse – it is the place for students and young professionals to chill.
  • 26. BLI Conference Center A center facilitating the development and sharing of competencies and strategic knowledge required for leadership in the rapidly changing business environment. BLI will deliver competency-based curriculum, courses, content, and community to enhance learning and grow intellectual capital for organizational and executive leadership.
  • 27. CFO of the Future Center Chief Financial Officers are one of the exciting career options many CPAs choose. This building and exhibit is a place to network, collaborate, and co-create resources to help today’s CFO deal with the challenges of today’s rapidly changing business landscape. Join the group SLACPA and look for upcoming events. Visit us at CPA Island http://www.cpaisland.com
  • 28. CPA Firm of the Future Center CPA Firms are dealing with increased business complexity, the proliferation of standards and responsibilities, globalization, and a historic workforce shortage. This center is a place to collaborate and co-create the resources and best practices needed to prosper and thrive in today’s rapidly changing business. Come join the community…
  • 29. BLI Center for Strategic Planning Strategy & leadership are the prerequisites for success in the Next Economy — The Network Economy, the Internet Economy, the Next Economy; all are terms that speak to the new body of knowledge, new strategies, and fundamentally new dynamics which shape not only our economy but our society. This center is a place to share best practices and form a community dedicated to strategic leadership.
  • 30. MACPA Headquarters http://www.macpa.org Our office features a video room, our Board room, offices and additional meeting rooms.
  • 31.  
  • 32.
  • 33. “ If the web is reshaping the world as we know it, and will be the water in which the new generation of digital natives will swim, then it behooves all of us to understanding it’s implications.” – David Sibbet – The Grove Consultants Int’l
  • 34. Concentrate on the relationships, not the technologies Remember – It’s not about the technology
  • 35.
  • 36. You can…Ignore it Fight it or Harness it’s power
  • 37. Maryland Association of CPAs – founded 1901 to promote and protect CPAs and help them thrive in the rapidly changing environment – 10,000 members Business Learning Institute – founded in 2000 with a mission to help organizations deliver competency-based curriculum, courses, content and community to enhance learning and grow intellectual capital for organizational and executive leadership Second Life Association of CPAs – founded in 2006 With 238 members and two islands (CPA Island & CPA Island 2) with a mission of building a community of people interested in exploring the possibilities of CPAs in Second Life
  • 38. For more information www.cpaisland.com www.slacpa.org