Second Life Learning & Innovation


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Preso for Mike Abrams at TBD COnsulting at his Learning & innovation meetup in RL and in SL - covers our journey as Association of CPAs into the Virtual World of Second Life

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  • Second Life Learning & Innovation

    1. CPAs & the virtual world of Second Life Virtual Worlds and CPE - Are you Ready for the Future of Training? Tom Hood, CPA.CITP Maryland Association of CPAs
    2. Key Questions to Think About <ul><li>1) What if our we could connect to this new generation of CPAs and young professionals early on in their careers? </li></ul><ul><li>  </li></ul><ul><li>2) What if we could teach our older CPAs how to use this technology to reach this new generation of CPAs and enable them to share and engage better? </li></ul><ul><li>  </li></ul><ul><li>3) What if we (State CPA Societies) could add these tools to our arsenal and use these  tools in to engage our members in new ways and help with collaboration, connection and community? </li></ul>
    3. “ If you think about the media environment an average American teenager lives in, to walk into a classroom ( or one of our Associations ) that doesn’t have any of that media must be like walking into a desert.” – Steve Maher, High School teacher PBS Special “Growing Up On-line”
    4. Teens & Web 2.0 Some 93% of teens use the internet, and more of them than ever are treating it as a venue for social interaction – a place where they can share creations, tell stories, and interact with others. Source: Pew Internet & American Life project report 64% of online teens have created content on the web – photo sharing, videos, blogs, web pages, mash-ups, and remixes
    5. Meet the Gaming Generation <ul><li>competition with other kids (48%) </li></ul><ul><li>finding ways to be successful at the game for middle and high school students (46%) </li></ul><ul><li>the high level of interactivity (44%) </li></ul>Source: Project Tomorrow – Speak Up 2007 report
    6. Meet the Gaming Generation <ul><li>Games make it easier to understand difficult concepts – 51% </li></ul><ul><li>I would be more engaged in the subject – 50% </li></ul><ul><li>I would learn more about the subject – 46% (56% of students in K-2 chose this as their #1 reason) </li></ul><ul><li>It would be more interesting to practice problems – 44% </li></ul>Source: Project Tomorrow – Speak Up 2007 report
    7. WoW! 15,000,000 users One of the top MMORPGs
    8. How has Continuing Professional Education changed?
    9. <ul><li>Mobile Learning </li></ul><ul><li>DIY - Do-it-Yourself Learning </li></ul><ul><li>Flexible Learning Environments </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>Games & Simulation </li></ul>Five Learning Trends for 2009 Chief Learning Officer Magazine – January 2009
    11. But wait there’s more… “ When associations and other organizations try new meeting formats, it's not just for novelty-it's a step toward better content delivery. What's more, the association brave enough to try a new take on classic offerings gives its members more than information; it gives them an experience and exposure to a new way of doing things.” <ul><li>Jeff Waddle ASAE </li></ul><ul><li>Meetings Remix – Time to Rethink the Usual Format – Association Now Magazine, Oct 2008 </li></ul>
    12. When should you start to pay attention? Moving beyond Second Life marketing, many companies are infiltrating virtual worlds for employee meetings, mixers, and recruiting – Business Week Second Life produces real training results – CLO magazine ASTD Virtual Worlds make Harvard Business Review’s breakthrough ideas for 2008
    13. When should you start to pay attention? This is not a game: Virtual Worlds coming to your business Forrester predicts – CIO Magazine Virtual worlds will be widely adopted venues for reaching customers and experimenting with new product ideas and business models – Intuit’s Future of Small Business Report
    14. Second Life / Virtual worlds We were first CPA group to have a presence in Second Life
    15. Accounting for Second Life Journal of Accountancy June, 2008 <ul><li>Professors Richard Johnson & Joyce Middleton of Frostburg University, Maryland </li></ul>The study found that 93% of college instructors using Second Life in classes were satisfied enough to do it again and felt it enhanced the learning experience. &quot;Post-secondary school instructors who conduct classes fully in Second Life are significantly more satisfied than those who use Second Life as only a small supplement to a real-world classes.” University of Florida Report - Winter 2008
    16. Accounting Educators in Second Life Dr. Mike Kraten, CPA Suffolk University Dr. Robert Bloomfield Cornell University Dr. Steve Hornik University of Central Florida
    18. CPA Australia is there
    19. FASB is there!
    20. <ul><li>&quot;I look at it as just another office, another extension of our firm. It’s another touch point where we can potentially meet with clients and expand our geographic of where we can deliver services.” </li></ul><ul><li>Byron Patrick, CPA.CITP KAWG&F First CPA Firm in Second Life </li></ul>
    21. CFO Rising in Second Life <ul><li>&quot; Second Life is more compelling than a conference call, less intimidating than a video conference, and a hell of a lot better than business travel.“ </li></ul><ul><li>- John Zdanowski, CFO, Linden Lab </li></ul>
    22. Real Business in Second Life <ul><li>Building communities </li></ul><ul><li>Product development </li></ul><ul><li>Customer service </li></ul><ul><li>Education & training </li></ul><ul><li>Employee on-boarding </li></ul><ul><li>Marketing & public relations </li></ul><ul><li>Selling goods & services (B2B, B2C, C2C) </li></ul>If there is real money here – shouldn’t CPAs be here?
    23. How we are using Second Life <ul><li>Accounting education </li></ul><ul><li>New/Young Professionals </li></ul><ul><li>Community </li></ul><ul><li>Meetings </li></ul><ul><li>CPE </li></ul><ul><li>Exhibits </li></ul>
    24. Accounting Education Pavilion Our pavilion features a place for Colleges & Universities to showcase their accounting education and a place for accounting educators to connect, share, and learn from each other. It is also a place for prospective students to see the many options available in an exciting career as a Certified Public Accountant.
    25. New Young Professionals Network Club NYPN on CPA Island Life’s a beach at the Club NYPN on CPA island. This special area devoted to New & Young Professionals has all of the features for networking, casual meetups, and fun. Complete with a dance floor, tiki bars, beach, and a real treehouse – it is the place for students and young professionals to chill.
    26. BLI Conference Center A center facilitating the development and sharing of competencies and strategic knowledge required for leadership in the rapidly changing business environment. BLI will deliver competency-based curriculum, courses, content, and community to enhance learning and grow intellectual capital for organizational and executive leadership.
    27. CFO of the Future Center Chief Financial Officers are one of the exciting career options many CPAs choose. This building and exhibit is a place to network, collaborate, and co-create resources to help today’s CFO deal with the challenges of today’s rapidly changing business landscape. Join the group SLACPA and look for upcoming events. Visit us at CPA Island
    28. CPA Firm of the Future Center CPA Firms are dealing with increased business complexity, the proliferation of standards and responsibilities, globalization, and a historic workforce shortage. This center is a place to collaborate and co-create the resources and best practices needed to prosper and thrive in today’s rapidly changing business. Come join the community…
    29. BLI Center for Strategic Planning Strategy & leadership are the prerequisites for success in the Next Economy — The Network Economy, the Internet Economy, the Next Economy; all are terms that speak to the new body of knowledge, new strategies, and fundamentally new dynamics which shape not only our economy but our society. This center is a place to share best practices and form a community dedicated to strategic leadership.
    30. MACPA Headquarters Our office features a video room, our Board room, offices and additional meeting rooms.
    32. <ul><li>&quot;Second Life is more compelling than a conference call, less intimidating than a video conference, and a hell of a lot better than business travel.“ </li></ul><ul><li>- John Zdanowski, CFO, Linden Lab </li></ul>“ It (SL) saves time & money”
    33. “ If the web is reshaping the world as we know it, and will be the water in which the new generation of digital natives will swim, then it behooves all of us to understanding it’s implications.” – David Sibbet – The Grove Consultants Int’l
    34. Concentrate on the relationships, not the technologies Remember – It’s not about the technology
    35. <ul><li>Start Gaming and take a session in Second Life </li></ul><ul><li>Do our 33 things in 15 minutes a day </li></ul><ul><li>Get an iPod and listen to our cool podcasts – CPA Spotlight </li></ul><ul><li>Check out our blogs and post a comment or subscribe in a reaader </li></ul>4 tips to cross the digital divide
    36. You can…Ignore it Fight it or Harness it’s power
    37. Maryland Association of CPAs – founded 1901 to promote and protect CPAs and help them thrive in the rapidly changing environment – 10,000 members Business Learning Institute – founded in 2000 with a mission to help organizations deliver competency-based curriculum, courses, content and community to enhance learning and grow intellectual capital for organizational and executive leadership Second Life Association of CPAs – founded in 2006 With 238 members and two islands (CPA Island & CPA Island 2) with a mission of building a community of people interested in exploring the possibilities of CPAs in Second Life
    38. For more information