SlideShare a Scribd company logo
1 of 28
Download to read offline
MACPA 2013 Innovation Summit
Social Success!
#MDSUMMIT
Tom Hood, CPA, CITP, CGMA
CEO
@tomhood
MACPA @macpa
Business Learning Institute @bizlearn
First, a word from our sponsor
"This event is different from any other
in the profession, so our approach to
how we engage with the show and its
participants is different"
- Jennifer Warawa, Sage's vice president of partner programs
and channel sales
MACPA Innovation Summit - How to add value with social media #MDSUMMIT
Tom Hood
CEO of MACPA & BLI
• Named Fourth Most Influential
Person by Accounting Today
• Top 25 Influencers in Learning & HR
by HR Examiner
• Top 25 Public Accounting Thought
Leaders by CPA Practice Adviser
• Working on Learning Management
with AICPA/CPA2Biz, Cloud
Curriculum, Performance
Management /XBRL, Leadership &
Generations
Tom Hood, CPA, CITP, CGMA
CEO
MACPA
Business Learning Institute (BLI)
http://www.linkedin.com/in/tomhood
Last year (2012) we set records for the most
“social” CPA tech conference in the US…
-
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
California Acct. & Bus. Show PSTECH CCH Listening Event
Social Media Metrics: Amplification
MACPA Innovation Summit
This year we set out to beat that
record and tip the adoption curve
http://www.macpa.org/Content/summitsponsorship.aspx
Sponsorship Video http://cpa.tc/2p4
Innovative Conference Technologies used to
create engagement, particpation & experience
And we did! The numbers
speak for themselves
#MDSUMMIT By the numbers
• Attendees 338
• Pre-summit Social Media Session 382
• Reach 214,709
• Impressions 1,816,627
• Press Release Impressions 38,190
• Press Release Reads 1,083
• Slideshare views 1,296
• Youtube 258
#MDSUMMIT By the numbers
Conferences.io stats
http://www.conferences.io
Conferences.io stats
Are you in the {Flybits}
Zone?Engagement with participants
Using location aware app Flybits we set up
zones for our Platinum sponsors where
they loaded content and resources
accessed by participants on their mobile
devices when they entered their {zone}.
Special {zone} reporting for sponsors
Zone Zone Visits
MACPA 322
CPA2Biz 127
Sage 151
CCH 79
Ziptr 121
Simplified 82
http://www.flybits.com
We started with a question – how can we “tip the
adoption curve” with a special ThinkTank session
Using the ThinkTank
Collaboration we had a special
session for sponsors and a
CPA member advisory group
to talk about technology
adoption and CPAs
We used the feedback from this session to
design special sponsorship value packages
And more exposure for sponsors thru
education of members
• Development of “Road to the Cloud” curriculum
featuring sponsored CPE designed to help CPAs
with first steps
• ROA – Return on Attention by adding focus on
special curriculum via “Free CPE” and exposure
during town halls throughout the year (2,000 plus
CPAs)
• Social Q&A at Town Halls for polls and questions
from MACPA members (using conferences.io)
“Road to the Cloud” Curriculum
http://www.macpa.org/Content/free-cpe.aspx
Objective to create a resource Center
for CPAs to learn about the cloud.
Featuring sponsored CPE sessions
that shows how CPAs can take
advantage of technology and stay
ahead of change.
Courses will be designed to help
CPAs deal with the change equation
D * V * F > R
With options for using our
community platform MACPA Groups
to help connect members to other
CPAs and even vendors to get help
implementing and using technology
Event + year-round exposure through
MACPA Town Hall Meetings
http://cpa.tc/2p6 http://cpa.tc/2p7
12-16 Sessions per year
Reaching 2,000+ CPAs
4 hour Free CPE events
Featuring Trends and Issues in Profession
Recap on our award winning blog (add’l reach)
How we did it…
• Integration of Social into Conference - Social Media
Guide
• Pre-conference social media training for sponsors
and members
• Press release, pre-event and at event press
conferences
• Twitter, blogging and social sites like
slideshare, youtube, facebook, google + & linked-in
• Innovative conference technologies (Flybits &
Conferences.io) to create engagement and
particpation of attendees
Tools & Examples
Before – Social Media Guide
http://www.slideshare.net/thoodcpa/2013-macpa-innovation-summit-social-media-guide
We added a special
pre-conference social
media quick start
session for our
members and another
for sponsors.
The objective being to
help members and
sponsors leverage
social media for
learning and
connections
before, during and after
the summit.
Before – Pre-conference social media training
http://www.youtube.com/watch?v=yQatdVl7-7c
http://www.slideshare.net/thoodcpa/macpa-social-media-quick-start
For Sponsors For Members
http://www.slideshare.net/thoodcpa/tipping-the-adoption-curve-how-to-reach-cpas
http://cpa.tc/2p5
http://cpa.tc/2fi
http://www.youtube.com/watch?v=7ogDU5L5sw8
National Press Coverage
Pre-event Press Release
Pre-event Press Conference
http://www.slideshare.net/thoodcpa/macpa-2013-innovation-summit-press-conference
With the leading Accounting
publications – Accounting
Today, Accounting Web, CPA
Practice Advisor
Featuring our Innovative
technologies for
connection, collaboration
and engagement with
conference attendees
(speakers, sponsors and
participants).
And press announcements
from our Platinum sponsors –
CCH, CPA2Biz, Sage, Ziptr, an
d Simplified Innovations
Twitter as Amplifier
> 1,700 tweets
Tweetdoc captures twitter stream
Plus: our blog www.cpasuccess.com
Thanks to our Platinum sponsors
@getgroupsystems @teamflybits @conferencesio
Tom Hood, CPA.CITP
CEO
Maryland Association of CPAs
Business Learning Institute
(443) 632-2301
E-mail tom@macpa.org
Web http://www.macpa.org
Blog http://www.cpasuccess.com
Blog http://www.bizlearningblog.com
Follow me on:
 Twitter: http://www.Twitter.com/tomhood
 LinkedIn: http://www.linkedin.com/in/tomhood
 Facebook: http://www.facebook.com/thoodcpa
Google +:
https://plus.google.com/104372556333854919205
Slideshare: http://www.slideshare.net/thoodcpa
Youtube: http://www.youtube.com/thoodcpa
Second Life avatar name: Rocky Maddaloni

More Related Content

Similar to MACPA Innovation Summit - How to add value with social media #MDSUMMIT

Content Hub - Presentation Deck
Content Hub - Presentation DeckContent Hub - Presentation Deck
Content Hub - Presentation DeckTom Spencer
 
Training Resources for Better Grants Management_Feb 15 2023.pdf
Training Resources for Better Grants Management_Feb 15 2023.pdfTraining Resources for Better Grants Management_Feb 15 2023.pdf
Training Resources for Better Grants Management_Feb 15 2023.pdfTechSoup
 
TechSoup Tour: How to Access Donations, Discounts, and Services
TechSoup Tour: How to Access Donations, Discounts, and ServicesTechSoup Tour: How to Access Donations, Discounts, and Services
TechSoup Tour: How to Access Donations, Discounts, and ServicesTechSoup
 
Commons webinar post
Commons webinar postCommons webinar post
Commons webinar postAcquia
 
(DMND) Program.pptx
(DMND) Program.pptx(DMND) Program.pptx
(DMND) Program.pptxjihan shaker
 
Pitch deck for the startup mashup
Pitch deck for the startup mashupPitch deck for the startup mashup
Pitch deck for the startup mashupYash Saxena
 
connector training
connector trainingconnector training
connector trainingNicolaor
 
Welcome to IWMW2009
Welcome to IWMW2009Welcome to IWMW2009
Welcome to IWMW2009Marieke Guy
 
Part 1 - Supercharging Your Webinar Demand Generation Outcomes - "Behind the ...
Part 1 - Supercharging Your Webinar Demand Generation Outcomes - "Behind the ...Part 1 - Supercharging Your Webinar Demand Generation Outcomes - "Behind the ...
Part 1 - Supercharging Your Webinar Demand Generation Outcomes - "Behind the ...WebAttract, LLC
 
Winning strategy of Content creation for more traffic
Winning strategy of Content creation for more trafficWinning strategy of Content creation for more traffic
Winning strategy of Content creation for more trafficArpanPaul31
 
Harnessing cpd a road map for the future by Luke Stevens
Harnessing cpd a road map for the future by Luke Stevens Harnessing cpd a road map for the future by Luke Stevens
Harnessing cpd a road map for the future by Luke Stevens L2Lproject
 
COSMIC Annual Report 2009
COSMIC Annual Report 2009COSMIC Annual Report 2009
COSMIC Annual Report 2009Julie Hawker
 
Pdi overview december 2012
Pdi overview   december 2012Pdi overview   december 2012
Pdi overview december 2012gsogawa
 
Channel Technologies Pvt Ltd. Company profile
Channel Technologies Pvt Ltd. Company profileChannel Technologies Pvt Ltd. Company profile
Channel Technologies Pvt Ltd. Company profileShashidhar Parameshwaran
 
Sydney Marketo User Group June 2022
Sydney Marketo User Group June 2022Sydney Marketo User Group June 2022
Sydney Marketo User Group June 2022Stephanie Tyagita
 
Trainers - Wiztango active learning platform
Trainers - Wiztango active learning platformTrainers - Wiztango active learning platform
Trainers - Wiztango active learning platformWIZTANGO
 

Similar to MACPA Innovation Summit - How to add value with social media #MDSUMMIT (20)

Content Hub - Presentation Deck
Content Hub - Presentation DeckContent Hub - Presentation Deck
Content Hub - Presentation Deck
 
Training Resources for Better Grants Management_Feb 15 2023.pdf
Training Resources for Better Grants Management_Feb 15 2023.pdfTraining Resources for Better Grants Management_Feb 15 2023.pdf
Training Resources for Better Grants Management_Feb 15 2023.pdf
 
HIRE-A-CMO_Andrine_Mendez
HIRE-A-CMO_Andrine_MendezHIRE-A-CMO_Andrine_Mendez
HIRE-A-CMO_Andrine_Mendez
 
TechSoup Tour: How to Access Donations, Discounts, and Services
TechSoup Tour: How to Access Donations, Discounts, and ServicesTechSoup Tour: How to Access Donations, Discounts, and Services
TechSoup Tour: How to Access Donations, Discounts, and Services
 
Commons webinar post
Commons webinar postCommons webinar post
Commons webinar post
 
(DMND) Program.pptx
(DMND) Program.pptx(DMND) Program.pptx
(DMND) Program.pptx
 
Pitch deck for the startup mashup
Pitch deck for the startup mashupPitch deck for the startup mashup
Pitch deck for the startup mashup
 
connector training
connector trainingconnector training
connector training
 
Welcome to IWMW2009
Welcome to IWMW2009Welcome to IWMW2009
Welcome to IWMW2009
 
Part 1 - Supercharging Your Webinar Demand Generation Outcomes - "Behind the ...
Part 1 - Supercharging Your Webinar Demand Generation Outcomes - "Behind the ...Part 1 - Supercharging Your Webinar Demand Generation Outcomes - "Behind the ...
Part 1 - Supercharging Your Webinar Demand Generation Outcomes - "Behind the ...
 
Winning strategy of Content creation for more traffic
Winning strategy of Content creation for more trafficWinning strategy of Content creation for more traffic
Winning strategy of Content creation for more traffic
 
Why join iabc uk professional and corporate members
Why join iabc uk   professional and corporate membersWhy join iabc uk   professional and corporate members
Why join iabc uk professional and corporate members
 
Harnessing cpd a road map for the future by Luke Stevens
Harnessing cpd a road map for the future by Luke Stevens Harnessing cpd a road map for the future by Luke Stevens
Harnessing cpd a road map for the future by Luke Stevens
 
COSMIC Annual Report 2009
COSMIC Annual Report 2009COSMIC Annual Report 2009
COSMIC Annual Report 2009
 
Pdi overview december 2012
Pdi overview   december 2012Pdi overview   december 2012
Pdi overview december 2012
 
Channel Technologies Pvt Ltd. Company profile
Channel Technologies Pvt Ltd. Company profileChannel Technologies Pvt Ltd. Company profile
Channel Technologies Pvt Ltd. Company profile
 
Sydney Marketo User Group June 2022
Sydney Marketo User Group June 2022Sydney Marketo User Group June 2022
Sydney Marketo User Group June 2022
 
David cutler projects and activities
David cutler projects and activitiesDavid cutler projects and activities
David cutler projects and activities
 
MTR and David
MTR and David MTR and David
MTR and David
 
Trainers - Wiztango active learning platform
Trainers - Wiztango active learning platformTrainers - Wiztango active learning platform
Trainers - Wiztango active learning platform
 

More from Tom Hood, CPA,CITP,CGMA

Creating the Magnetic Firm - Allinial HR Conference 2016
Creating the Magnetic Firm - Allinial HR Conference 2016Creating the Magnetic Firm - Allinial HR Conference 2016
Creating the Magnetic Firm - Allinial HR Conference 2016Tom Hood, CPA,CITP,CGMA
 
Future of Learning - innovative new learning formats for accounting and finan...
Future of Learning - innovative new learning formats for accounting and finan...Future of Learning - innovative new learning formats for accounting and finan...
Future of Learning - innovative new learning formats for accounting and finan...Tom Hood, CPA,CITP,CGMA
 
Impact of Firm Wide Adoption - The Anticipatory Organization Accounting and F...
Impact of Firm Wide Adoption - The Anticipatory Organization Accounting and F...Impact of Firm Wide Adoption - The Anticipatory Organization Accounting and F...
Impact of Firm Wide Adoption - The Anticipatory Organization Accounting and F...Tom Hood, CPA,CITP,CGMA
 
Next Gen Leaders Report from the AICPA EDGE Conference 2016
Next Gen Leaders Report from the AICPA EDGE Conference 2016Next Gen Leaders Report from the AICPA EDGE Conference 2016
Next Gen Leaders Report from the AICPA EDGE Conference 2016Tom Hood, CPA,CITP,CGMA
 
Anticipatory Organization: Accounting and Finance Edition (AOAF)
Anticipatory Organization: Accounting and Finance Edition (AOAF)Anticipatory Organization: Accounting and Finance Edition (AOAF)
Anticipatory Organization: Accounting and Finance Edition (AOAF)Tom Hood, CPA,CITP,CGMA
 
Will your firm thrive or just survive? Anticipation - The critical competency...
Will your firm thrive or just survive? Anticipation - The critical competency...Will your firm thrive or just survive? Anticipation - The critical competency...
Will your firm thrive or just survive? Anticipation - The critical competency...Tom Hood, CPA,CITP,CGMA
 
It May be Time to Reinvent Your Firm - CPAFMA National Practice Management Co...
It May be Time to Reinvent Your Firm - CPAFMA National Practice Management Co...It May be Time to Reinvent Your Firm - CPAFMA National Practice Management Co...
It May be Time to Reinvent Your Firm - CPAFMA National Practice Management Co...Tom Hood, CPA,CITP,CGMA
 
COCPA - The Anticipatory Individual and Organization
COCPA - The Anticipatory Individual and OrganizationCOCPA - The Anticipatory Individual and Organization
COCPA - The Anticipatory Individual and OrganizationTom Hood, CPA,CITP,CGMA
 
Leadership in a VUCA World - AICPA PSTECH 2016
Leadership in a VUCA World - AICPA PSTECH 2016Leadership in a VUCA World - AICPA PSTECH 2016
Leadership in a VUCA World - AICPA PSTECH 2016Tom Hood, CPA,CITP,CGMA
 
How to Accelerate Growth, Innovation, and High Performance for CPAs, Account...
How to  Accelerate Growth, Innovation, and High Performance for CPAs, Account...How to  Accelerate Growth, Innovation, and High Performance for CPAs, Account...
How to Accelerate Growth, Innovation, and High Performance for CPAs, Account...Tom Hood, CPA,CITP,CGMA
 
The Firm of the Future - 2016 AAM InNEWvation Summit
The Firm of the Future - 2016 AAM InNEWvation Summit The Firm of the Future - 2016 AAM InNEWvation Summit
The Firm of the Future - 2016 AAM InNEWvation Summit Tom Hood, CPA,CITP,CGMA
 
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
MACPA Spring 2016 Professional Issues Update - Business & Industry EditionMACPA Spring 2016 Professional Issues Update - Business & Industry Edition
MACPA Spring 2016 Professional Issues Update - Business & Industry EditionTom Hood, CPA,CITP,CGMA
 
An Accounting Career: Big Waves of Change and Oceans of Opportunity
An Accounting Career: Big Waves of Change and Oceans of OpportunityAn Accounting Career: Big Waves of Change and Oceans of Opportunity
An Accounting Career: Big Waves of Change and Oceans of OpportunityTom Hood, CPA,CITP,CGMA
 
Competencies for Accounting and Finance Professionals - 2016 Edition
Competencies for Accounting and Finance Professionals - 2016 EditionCompetencies for Accounting and Finance Professionals - 2016 Edition
Competencies for Accounting and Finance Professionals - 2016 EditionTom Hood, CPA,CITP,CGMA
 
Innovation is Not Just for Technology Companies Anymore
Innovation is Not Just for Technology Companies AnymoreInnovation is Not Just for Technology Companies Anymore
Innovation is Not Just for Technology Companies AnymoreTom Hood, CPA,CITP,CGMA
 
Firm learning strategy - a competitive advantage
Firm learning strategy - a competitive advantageFirm learning strategy - a competitive advantage
Firm learning strategy - a competitive advantageTom Hood, CPA,CITP,CGMA
 

More from Tom Hood, CPA,CITP,CGMA (20)

Creating the Magnetic Firm - Allinial HR Conference 2016
Creating the Magnetic Firm - Allinial HR Conference 2016Creating the Magnetic Firm - Allinial HR Conference 2016
Creating the Magnetic Firm - Allinial HR Conference 2016
 
Future of Learning - innovative new learning formats for accounting and finan...
Future of Learning - innovative new learning formats for accounting and finan...Future of Learning - innovative new learning formats for accounting and finan...
Future of Learning - innovative new learning formats for accounting and finan...
 
Impact of Firm Wide Adoption - The Anticipatory Organization Accounting and F...
Impact of Firm Wide Adoption - The Anticipatory Organization Accounting and F...Impact of Firm Wide Adoption - The Anticipatory Organization Accounting and F...
Impact of Firm Wide Adoption - The Anticipatory Organization Accounting and F...
 
Next Gen Leaders Report from the AICPA EDGE Conference 2016
Next Gen Leaders Report from the AICPA EDGE Conference 2016Next Gen Leaders Report from the AICPA EDGE Conference 2016
Next Gen Leaders Report from the AICPA EDGE Conference 2016
 
Anticipatory Organization: Accounting and Finance Edition (AOAF)
Anticipatory Organization: Accounting and Finance Edition (AOAF)Anticipatory Organization: Accounting and Finance Edition (AOAF)
Anticipatory Organization: Accounting and Finance Edition (AOAF)
 
Will your firm thrive or just survive? Anticipation - The critical competency...
Will your firm thrive or just survive? Anticipation - The critical competency...Will your firm thrive or just survive? Anticipation - The critical competency...
Will your firm thrive or just survive? Anticipation - The critical competency...
 
It May be Time to Reinvent Your Firm - CPAFMA National Practice Management Co...
It May be Time to Reinvent Your Firm - CPAFMA National Practice Management Co...It May be Time to Reinvent Your Firm - CPAFMA National Practice Management Co...
It May be Time to Reinvent Your Firm - CPAFMA National Practice Management Co...
 
Future Ready CPA firm - keynote CPA FMA
Future Ready CPA firm - keynote CPA FMAFuture Ready CPA firm - keynote CPA FMA
Future Ready CPA firm - keynote CPA FMA
 
COCPA - The Anticipatory Individual and Organization
COCPA - The Anticipatory Individual and OrganizationCOCPA - The Anticipatory Individual and Organization
COCPA - The Anticipatory Individual and Organization
 
Leadership in a VUCA World - AICPA PSTECH 2016
Leadership in a VUCA World - AICPA PSTECH 2016Leadership in a VUCA World - AICPA PSTECH 2016
Leadership in a VUCA World - AICPA PSTECH 2016
 
The Future Ready CPA Firm
The Future Ready CPA FirmThe Future Ready CPA Firm
The Future Ready CPA Firm
 
How to Accelerate Growth, Innovation, and High Performance for CPAs, Account...
How to  Accelerate Growth, Innovation, and High Performance for CPAs, Account...How to  Accelerate Growth, Innovation, and High Performance for CPAs, Account...
How to Accelerate Growth, Innovation, and High Performance for CPAs, Account...
 
The Firm of the Future - 2016 AAM InNEWvation Summit
The Firm of the Future - 2016 AAM InNEWvation Summit The Firm of the Future - 2016 AAM InNEWvation Summit
The Firm of the Future - 2016 AAM InNEWvation Summit
 
CPA Vision 2011
CPA Vision 2011CPA Vision 2011
CPA Vision 2011
 
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
MACPA Spring 2016 Professional Issues Update - Business & Industry EditionMACPA Spring 2016 Professional Issues Update - Business & Industry Edition
MACPA Spring 2016 Professional Issues Update - Business & Industry Edition
 
An Accounting Career: Big Waves of Change and Oceans of Opportunity
An Accounting Career: Big Waves of Change and Oceans of OpportunityAn Accounting Career: Big Waves of Change and Oceans of Opportunity
An Accounting Career: Big Waves of Change and Oceans of Opportunity
 
State of My Industry: Accounting 2016
State of My Industry: Accounting 2016State of My Industry: Accounting 2016
State of My Industry: Accounting 2016
 
Competencies for Accounting and Finance Professionals - 2016 Edition
Competencies for Accounting and Finance Professionals - 2016 EditionCompetencies for Accounting and Finance Professionals - 2016 Edition
Competencies for Accounting and Finance Professionals - 2016 Edition
 
Innovation is Not Just for Technology Companies Anymore
Innovation is Not Just for Technology Companies AnymoreInnovation is Not Just for Technology Companies Anymore
Innovation is Not Just for Technology Companies Anymore
 
Firm learning strategy - a competitive advantage
Firm learning strategy - a competitive advantageFirm learning strategy - a competitive advantage
Firm learning strategy - a competitive advantage
 

Recently uploaded

PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 

Recently uploaded (20)

PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 

MACPA Innovation Summit - How to add value with social media #MDSUMMIT

  • 1. MACPA 2013 Innovation Summit Social Success! #MDSUMMIT Tom Hood, CPA, CITP, CGMA CEO @tomhood MACPA @macpa Business Learning Institute @bizlearn
  • 2. First, a word from our sponsor "This event is different from any other in the profession, so our approach to how we engage with the show and its participants is different" - Jennifer Warawa, Sage's vice president of partner programs and channel sales
  • 4. Tom Hood CEO of MACPA & BLI • Named Fourth Most Influential Person by Accounting Today • Top 25 Influencers in Learning & HR by HR Examiner • Top 25 Public Accounting Thought Leaders by CPA Practice Adviser • Working on Learning Management with AICPA/CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations Tom Hood, CPA, CITP, CGMA CEO MACPA Business Learning Institute (BLI) http://www.linkedin.com/in/tomhood
  • 5. Last year (2012) we set records for the most “social” CPA tech conference in the US… - 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000 California Acct. & Bus. Show PSTECH CCH Listening Event Social Media Metrics: Amplification MACPA Innovation Summit
  • 6. This year we set out to beat that record and tip the adoption curve http://www.macpa.org/Content/summitsponsorship.aspx Sponsorship Video http://cpa.tc/2p4
  • 7. Innovative Conference Technologies used to create engagement, particpation & experience
  • 8. And we did! The numbers speak for themselves #MDSUMMIT By the numbers • Attendees 338 • Pre-summit Social Media Session 382 • Reach 214,709 • Impressions 1,816,627 • Press Release Impressions 38,190 • Press Release Reads 1,083 • Slideshare views 1,296 • Youtube 258
  • 9. #MDSUMMIT By the numbers Conferences.io stats http://www.conferences.io
  • 11. Are you in the {Flybits} Zone?Engagement with participants Using location aware app Flybits we set up zones for our Platinum sponsors where they loaded content and resources accessed by participants on their mobile devices when they entered their {zone}.
  • 12. Special {zone} reporting for sponsors Zone Zone Visits MACPA 322 CPA2Biz 127 Sage 151 CCH 79 Ziptr 121 Simplified 82 http://www.flybits.com
  • 13. We started with a question – how can we “tip the adoption curve” with a special ThinkTank session Using the ThinkTank Collaboration we had a special session for sponsors and a CPA member advisory group to talk about technology adoption and CPAs
  • 14. We used the feedback from this session to design special sponsorship value packages
  • 15. And more exposure for sponsors thru education of members • Development of “Road to the Cloud” curriculum featuring sponsored CPE designed to help CPAs with first steps • ROA – Return on Attention by adding focus on special curriculum via “Free CPE” and exposure during town halls throughout the year (2,000 plus CPAs) • Social Q&A at Town Halls for polls and questions from MACPA members (using conferences.io)
  • 16. “Road to the Cloud” Curriculum http://www.macpa.org/Content/free-cpe.aspx Objective to create a resource Center for CPAs to learn about the cloud. Featuring sponsored CPE sessions that shows how CPAs can take advantage of technology and stay ahead of change. Courses will be designed to help CPAs deal with the change equation D * V * F > R With options for using our community platform MACPA Groups to help connect members to other CPAs and even vendors to get help implementing and using technology
  • 17. Event + year-round exposure through MACPA Town Hall Meetings http://cpa.tc/2p6 http://cpa.tc/2p7 12-16 Sessions per year Reaching 2,000+ CPAs 4 hour Free CPE events Featuring Trends and Issues in Profession Recap on our award winning blog (add’l reach)
  • 18. How we did it… • Integration of Social into Conference - Social Media Guide • Pre-conference social media training for sponsors and members • Press release, pre-event and at event press conferences • Twitter, blogging and social sites like slideshare, youtube, facebook, google + & linked-in • Innovative conference technologies (Flybits & Conferences.io) to create engagement and particpation of attendees
  • 20. Before – Social Media Guide http://www.slideshare.net/thoodcpa/2013-macpa-innovation-summit-social-media-guide We added a special pre-conference social media quick start session for our members and another for sponsors. The objective being to help members and sponsors leverage social media for learning and connections before, during and after the summit.
  • 21. Before – Pre-conference social media training http://www.youtube.com/watch?v=yQatdVl7-7c http://www.slideshare.net/thoodcpa/macpa-social-media-quick-start For Sponsors For Members http://www.slideshare.net/thoodcpa/tipping-the-adoption-curve-how-to-reach-cpas
  • 24. Pre-event Press Conference http://www.slideshare.net/thoodcpa/macpa-2013-innovation-summit-press-conference With the leading Accounting publications – Accounting Today, Accounting Web, CPA Practice Advisor Featuring our Innovative technologies for connection, collaboration and engagement with conference attendees (speakers, sponsors and participants). And press announcements from our Platinum sponsors – CCH, CPA2Biz, Sage, Ziptr, an d Simplified Innovations
  • 25. Twitter as Amplifier > 1,700 tweets Tweetdoc captures twitter stream
  • 26. Plus: our blog www.cpasuccess.com
  • 27. Thanks to our Platinum sponsors @getgroupsystems @teamflybits @conferencesio
  • 28. Tom Hood, CPA.CITP CEO Maryland Association of CPAs Business Learning Institute (443) 632-2301 E-mail tom@macpa.org Web http://www.macpa.org Blog http://www.cpasuccess.com Blog http://www.bizlearningblog.com Follow me on:  Twitter: http://www.Twitter.com/tomhood  LinkedIn: http://www.linkedin.com/in/tomhood  Facebook: http://www.facebook.com/thoodcpa Google +: https://plus.google.com/104372556333854919205 Slideshare: http://www.slideshare.net/thoodcpa Youtube: http://www.youtube.com/thoodcpa Second Life avatar name: Rocky Maddaloni

Editor's Notes

  1. These were results of our social media coaching program with a large global provider and the amplification impact of additional followers, RTs and mentions during and after the events.We will be introducing new sponsor training for our conferences and for our members ahead of this year’s 2013 MACPA Innovation Summit (May 17th, 2013 at Martin's West in Baltimore)
  2. http://www.tweetdoc.org/View/72016/MACPA-2013-Innovation-Summithttp://www.tweetdoc.org/View/72099/MACPA-2013-Innovation-Summit---1-of-2http://www.tweetdoc.org/View/71934/MACPA-Innovation-Summit—2013