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www.macpa.org
Survey	
  results:	
  What	
  is	
  on	
  the	
  mind	
  of	
  Maryland	
  CPAs,	
  CFOs,	
  
Controllers,	
...
How	
  Future	
  Ready	
  Are	
  You?	
  
More	
  than	
  one	
  hundred	
  CPAs	
  responded	
  to	
  an	
  interacHve	
 ...
Source: CPA.COM Insight into the CPA of the
Future Study 2014
Only	
  6%	
  of	
  CPAs	
  in	
  B&I	
  are	
  Future	
  Re...
All	
  Four	
  GeneraHons	
  were	
  in	
  aXendance!	
  
www.macpa.org
Mature	
  born	
  1925	
  –	
  1945	
  	
  	
  	
 ...
Of	
  aXendees	
  from	
  
business,	
  industry	
  and	
  
non-­‐profit	
  sectors	
  
www.macpa.org
Of	
  CFOs	
  and	
  
management	
  
accountants	
  spend	
  
less	
  than	
  50%	
  of	
  
their	
  Hme	
  on	
  
accounH...
Top	
  5	
  Issues	
  Facing	
  CFOs	
  
1. InformaHon	
  
Overload	
  
2. Doing	
  More	
  with	
  
Less	
  
3. Being	
  ...
Maryland	
  CFOs	
  opHmisHc	
  about	
  their	
  
business	
  outlook	
  
Are	
  somewhat	
  to	
  
very	
  opHmisHc	
  
...
Maryland	
  CFOs	
  cauHously	
  opHmisHc	
  
about	
  the	
  Maryland	
  economic	
  outlook	
  
Are	
  somewhat	
  
opHm...
Maryland	
  CFOs	
  mixed	
  feelings	
  about	
  
their	
  US	
  economy	
  outlook	
  
PessimisHc	
  to	
  very	
  
pess...
www.blionline.org
Source: Burrus Research –
Anticipatory Organization 2014
AnHcipaHon:	
  The	
  Missing	
  Competency	
  
hXp://www.blionline.org/burrus	
  
There	
  is	
  a	
  method	
  for	
  teaching	
  you	
  how	
  to	
  be	
  
anHcipatory	
  in	
  your	
  work,	
  regardle...
www.macpa.orgwww.macpa.orgwww.macpa.org
www.macpa.org
2015	
  
June	
  23,	
  2015	
  
If there is a conversation about the future
of the profession, you're bound to hear
Hood's name mentioned as one of the
pe...
What's on the mind of Maryland CPAs, CFOs, Controllers and management accountants in 2015
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What's on the mind of Maryland CPAs, CFOs, Controllers and management accountants in 2015

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What are the top five issues facing Maryland CFOs, Controllers and management accountants? What is their outlook on their businesses? Maryland's economy? The US economy? How future ready are they?

These questions were answered by over one hundred CPAs, CFOs, Controllers and management accountants using our interactive conference participation app by conferences.io.

On March 20th in Towson, Maryland, the Maryland Association of CPAs hosted their annual Professional Issues Update / Town Hall for its business and industry members, More than one hundred CPAs responded to an interactive poll at MACPA’s recent town hall for Business & Industry members.

This group comprised of predominately CFOs, Controllers, management accountants with 23.6 years of experience.

Forty-four percent had the CGMA designation, six percent had the CITP designation, three percent had the IIA (Internal Audit) and three percent had the CMA designation. Forty-four percent had other designations as well. Eighty percent were in business, industry and non-profit areas of Maryland.

Only 6% identified themselves as future ready.

56% of them said they spend less than 50% on traditional accounting and financial reporting functions.

54% are optimistic about their business' economic outlook.

45% are optimistic about the Maryland economic outlook.

Only 35% were optimistic about the US economy citing health care, government debt, and uncertain regulatory climate as major issues.

The Top 5 Issues they identified are:

1. Information Overload
2. Doing More with Less
3. Being Reactive vs. Proactive
4. Managing Change
5. Managing Technology

On May 4th, MACPA and BLI (Business Learning Institute) will be hosting Daniel Burrus to talk about how CPAs, CFOs, Controllers and management accountants can be more future ready by learning the competency of "anticipation". For more information go to http://www.blionline.org/burrus

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What's on the mind of Maryland CPAs, CFOs, Controllers and management accountants in 2015

  1. www.macpa.org Survey  results:  What  is  on  the  mind  of  Maryland  CPAs,  CFOs,   Controllers,  and  management  accountants  in  2015?  
  2. How  Future  Ready  Are  You?   More  than  one  hundred  CPAs  responded  to  an  interacHve  poll  at  MACPA’s  recent  town   hall  for  Business  &  Industry  members.  This  group  comprised  of  predominately  CFOs,   Controllers,  management  accountants  with  23.6  years  of  experience.  Forty-­‐four  percent   had  the  CGMA  designaHon,  six  percent  had  the  CITP  designaHon,  three  percent  had  the   IIA  (Internal  Audit)  and  three  percent  had  the  CMA  designaHon.  Forty-­‐four  percent  had   other  designaHons  as  well.   www.macpa.org
  3. Source: CPA.COM Insight into the CPA of the Future Study 2014 Only  6%  of  CPAs  in  B&I  are  Future  Ready   Future  Ready  is  the   capacity  to  be  aware,   predicHve,  and  adapHve  of   emerging  challenges,  tech   innovaHons,  and  trends   and  changes  in  business,   populaHon,  and  social   environment.     According  to  an   MACPA  poll  of   over  100  CPAs,   CFOs  and   accounHng   professionals  at   a  recent  town   hall  meeHng  in   Towson,   Maryland.   www.macpa.org
  4. All  Four  GeneraHons  were  in  aXendance!   www.macpa.org Mature  born  1925  –  1945                      4%   Baby  Boomers  born  1946  –  1964      67%   Gen  X  born  1965  –  1979          20%   Gen  Y  born  1980  –  2000              8%  
  5. Of  aXendees  from   business,  industry  and   non-­‐profit  sectors   www.macpa.org
  6. Of  CFOs  and   management   accountants  spend   less  than  50%  of   their  Hme  on   accounHng  and   financial  reporHng.   www.macpa.org The  rest  is  on  business  strategy,   innovaHon,  human  resources,   informaHon  technology,  and  other   acHviHes.  
  7. Top  5  Issues  Facing  CFOs   1. InformaHon   Overload   2. Doing  More  with   Less   3. Being  ReacHve   vs.  ProacHve   4. Managing   Change   5. Managing   Technology   www.macpa.org
  8. Maryland  CFOs  opHmisHc  about  their   business  outlook   Are  somewhat  to   very  opHmisHc   about  their   business  outlook.  
  9. Maryland  CFOs  cauHously  opHmisHc   about  the  Maryland  economic  outlook   Are  somewhat   opHmisHc  about   the  outlook  for   the  Maryland   economy.  
  10. Maryland  CFOs  mixed  feelings  about   their  US  economy  outlook   PessimisHc  to  very   pessimisHc  about  the  US   Economy   OpHmisHc  to  very   opHmisHc  about  the  US   Economy  
  11. www.blionline.org Source: Burrus Research – Anticipatory Organization 2014 AnHcipaHon:  The  Missing  Competency  
  12. hXp://www.blionline.org/burrus  
  13. There  is  a  method  for  teaching  you  how  to  be   anHcipatory  in  your  work,  regardless  of  whether   you're  a  leader,  a  manager,  a  team  member,   regardless  of  the  size  of  the  organizaHon,  even  if   you're  just  a  one-­‐guy  company.  This  is  an  online   learning  system.     We've  broken  down  how  to  be  anHcipatory  into   learning  modules  of  single  concepts.  One  is  very   short,  single  concept  videos  -­‐  and  I'm  talking  very   short,  three  to  four  minutes.  Secondly  then,  we  have   a  rapid  applicaHon  tool  and  the  rapid  applicaHon   acHvity  is  to  help  you  apply  the  concept  to  your  work   right  now,  because  if  you  don't  apply  it  to  what  you   do,  frankly  you  aren't  going  to  learn  it  well  and   you're  probably  not  going  to  use  it.    –  Dan  Burrus   Join  us  on  May  4th  to  see  Daniel  Burrus   hXp://www.blionline.org/burrus     www.macpa.org
  14. www.macpa.orgwww.macpa.orgwww.macpa.org
  15. www.macpa.org
  16. 2015   June  23,  2015  
  17. If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today Tom Hood, CPA, CITP, CGMA Accounting Hall of Fame - CPA Practice Adviser Named the Second Most Influential in Accounting by Accounting Today Magazine 2013 Top 150 Influencer by Linked-In Top 25 Influencers in Learning & HR by HR Examiner Top 25 Public Accounting Thought Leaders by CPA Practice Adviser Working on Learning Management with AICPA/ CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org http://www.linkedin.com/in/tomhood/

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