Special BonusSession: digitalNowBoard Presentation   Tom Hood, CPA.CITP           CEOMaryland Association of CPAs Business...
Why are we here?     The tornado of changes from CPA Vision Project circa 2000
And to avoid this…           Associations:          Road Kill on the           Information          Super Highway
We chose to learn how toharness the winds of change
Structure is about alignment•   Engagement•   Alignment•   Commitment•   Accountability“First I get all of my men facing t...
The Stakeholders           Leadership ‐ Board        Members        Grassroots            Staff – Your Team
The Projects 1. Structure & Governance &      MACPA Actual Results    New services to members 2. Business Learning Institu...
The Learning• O’ say can you see? –  Make your thinking visible  to others• The power of We –  collaborative, participativ...
Humans are fundamentally    “sight” creatures               We need longer            sightlines during periods           ...
Vision Prioritization GridWhere is your portfolio ?                                   10  Strategic Fit                  V...
Board Planning Sessions
Market Size $39,800,000                                                                               Market Size $9,950,0...
MACPA’s Social Media Map45,000 views                                        900+ connections                              ...
MACPA/BLI Team work
Opportunity Portfolio                                                   Positioning Options                    Stepping   ...
Engaged People
Real results
The Tools1. Big Ideas from our i2a –   Strategic Thinking System2. Vision alignment grid3. Portfolio from Rita McGrath &  ...
I2a: Big Ideas WorksheetDownload your copy using the QR code
Vision Alignment Grid
Opportunity Portfolio
I2a: Insights to Actiona Strategic Thinking System
Sight - Insight• Look back• Look around  • Look inside  • Look outside• Look ahead
Create – Communicate – Inspire! Engagement – Alignment Commitment ‐ Accountability
Turn your Flywheel1. Make your thinking visible to others2. Collaboration and the power of we3. Find your edge and focus o...
“It is hard to plan for the long term future when you don’tknow what is going to happen five minutes from now.Today, a com...
Follow me on:Tom Hood, CPA.CITPCEO                                    Twitter: http://www.Twitter.com/tomhoodMaryland Ass...
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
DigitalNow 2011 - Leadership Takeaways - MACPA
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DigitalNow 2011 - Leadership Takeaways - MACPA

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Tools presentataion - Tom Hood, CEO of the Maryland Association of CPAs talks about 4 major projects inspired by the Digital Now Conference (since 2000) and how his organization successfully implemented them using a collaborative strategic planning process with all of hos key stakeholders (Volunteer leadership, MACPA team, and members). He includes several tools for strategic thinking and alignment to existing or new strategies.

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DigitalNow 2011 - Leadership Takeaways - MACPA

  1. Special BonusSession: digitalNowBoard Presentation Tom Hood, CPA.CITP CEOMaryland Association of CPAs Business Learning Institute Grand Floridian Disney World April 9, 2011
  2. Why are we here? The tornado of changes from CPA Vision Project circa 2000
  3. And to avoid this… Associations: Road Kill on the Information Super Highway
  4. We chose to learn how toharness the winds of change
  5. Structure is about alignment• Engagement• Alignment• Commitment• Accountability“First I get all of my men facing the same direction.” - Napoleon
  6. The Stakeholders Leadership ‐ Board Members  Grassroots Staff – Your Team
  7. The Projects 1. Structure & Governance & MACPA Actual Results New services to members 2. Business Learning Institute + on-site training 3. Social media strategy 4. Learning Management System – Learning + Compliance + Careers
  8. The Learning• O’ say can you see? – Make your thinking visible to others• The power of We – collaborative, participative, engaging• Innovate by finding your edge• Jim Collins & David Sibbet were right - Strategy as process
  9. Humans are fundamentally  “sight” creatures We need longer  sightlines during periods  of rapid change And the power of  making our thinking  visible to others…
  10. Vision Prioritization GridWhere is your portfolio ? 10 Strategic Fit Vision Aligned 5 1 1 5 10 Importance / Value to members
  11. Board Planning Sessions
  12. Market Size $39,800,000 Market Size $9,950,000 Total Total Maryland Maryland MACPA Gross CPE Revenue On‐site Training 3,000 1200 1071 2,489 2,500 1000 2,309 2,318 2,147 2,145 2,081G ro s s R e v e n u e $ s ( 0 0 0 ) 2,028 2,041 800 761 2,000 1,862 640 All Other CPE 600 Series1 1,500 In-House 485 1,071 400 1,000 761 238 640 181 485 200 154 500 68 181 238 35 154 35 68 0 - 1 2 3 4 5 6 7 8 9 1999 2000 2001 2002 2003 2004 2005 2006 2007 Fiscal Year
  13. MACPA’s Social Media Map45,000 views 900+ connections 450 connections43,000 views 2,943 followers 450 members Top 10 Accounting Blogs Top 75 Business Blogs ‐ 2010 34
  14. MACPA/BLI Team work
  15. Opportunity Portfolio Positioning Options Stepping Stones Technical & execution uncertainty XBRL LMS Project Platform Launches Scouting BLI  Options expansion AMS KPIs Community Core Enhancement Launches Social  Media Market & organizational uncertainty Source : Discovery‐Driven Growth – HBSP reprinted with permission
  16. Engaged People
  17. Real results
  18. The Tools1. Big Ideas from our i2a – Strategic Thinking System2. Vision alignment grid3. Portfolio from Rita McGrath & Ian MacMillan
  19. I2a: Big Ideas WorksheetDownload your copy using the QR code
  20. Vision Alignment Grid
  21. Opportunity Portfolio
  22. I2a: Insights to Actiona Strategic Thinking System
  23. Sight - Insight• Look back• Look around • Look inside • Look outside• Look ahead
  24. Create – Communicate – Inspire! Engagement – Alignment Commitment ‐ Accountability
  25. Turn your Flywheel1. Make your thinking visible to others2. Collaboration and the power of we3. Find your edge and focus on opportunities  and build on your strengths4. Strategy as process – replicate and focus  on stakeholders
  26. “It is hard to plan for the long term future when you don’tknow what is going to happen five minutes from now.Today, a competitive edge is thin and temporary; the edgequickly becomes the margin. The ability to define the edge,and the ultimate competitive advantage, is found in thesmarts, heart and ingenuity of your people - thats yourpowerhouse. Tap that, train it, focus it and mobilize it; nowyouve engaged a network and inspired a sustainable shift.Insight to action, one without the other is either useless ordestructive.” -Tom Hood & Gretchen Pisano co-authors of the i2a: Insights to Action Strategic Thinking Systemhttp://www.bizlearning.net/live/i2astrategicplanning
  27. Follow me on:Tom Hood, CPA.CITPCEO  Twitter: http://www.Twitter.com/tomhoodMaryland Association of CPAs  LinkedIn: http://www.linkedin.com/in/tomhoodBusiness Learning Institute(443) 632‐2301  Facebook: http://www.facebook.com/thoodcpaE‐mail tom@macpa.org Plaxo: http://tomhood.myplaxo.comWeb http://www.macpa.orgBlog http://www.cpasuccess.com Slideshare: http://www.slideshare.net/thoodcpaBlog http://www.bizlearningblog.com Youtube: http://www.youtube.com/thoodcpa Second Life avatar name: Rocky Maddaloni

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