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CPAs in Second Life


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Presentation on CPAs in Second Life covering generational trends and trends in edcucation and learning. Includes real examples of programs and activities hosted on CPA Island - first CPA Association to build a presence on Second Life

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CPAs in Second Life

  1. CPAs & the virtual world of Second Life Virtual Worlds d Vi t l W ld and CPE - A you Are Ready for the Future of Training? Tom Hood, CPA.CITP Maryland Association of CPAs y
  2. Key Questions to Think About 1) What if our we could connect to this new generation of CPAs and young professionals early on in their careers? 2) What if we could t Wh t ld teach our older CPA h h ld CPAs how t use thi to this technology to reach this new generation of CPAs and enable them to share and engage better? 3) What if we (State CPA Societies) could add these tools to our arsenal and use th ld these t l in new ways t engage our tools i to members in new ways and help with collaboration, connection and community?y
  3. As it relates to science and technology, the rate of change in the next decade is likely to be 4 to7 decade, times faster than in the last decade. If it is 4x faster it would be like planning for 2006 in 1890, if it is 7x faster it would be like planning for 2006 in 1670. - Expert on Education Panel The Aspen Institute 2007
  4. “If you think about the media environment an average American teenager lives in, to walk into a classroom (or one of our Associations) that doesn’t have any of that media must be like walking into a desert.” – Steve Maher, High School teacher PBS Special “Growing Up On line” Growing On-line
  5. Teens & Web 2 0 2.0 Some 93% of teens use the internet, and more of them than ever are treating it as a venue for social interaction – a place where they can p y share creations, tell stories, and interact with others. 64% of online teens have created content on the web – photo sharing videos, blogs web sharing, videos blogs, pages, mash-ups, and remixes Source: Pew Internet & American Life project report
  6. Meet the Gaming Generation 1. competition with other kids (48%) 2. finding ways to be successful at the game for middle and high school students (46%) 3. 3 the high level of interactivity (44%) Source: Project Tomorrow – Speak Up 2007 report
  7. Meet the Gaming Generation •GGames make it easier t understand difficult k i to d t d diffi lt concepts – 51% • I would be more e gaged in the subjec – 50% ou d o e engaged e subject • I would learn more about the subject – 46% (56% of students in K-2 chose this as their #1 reason) • It would be more interesting to practice problems – 44% Source: Project Tomorrow – Speak Up 2007 report
  8. Meet our future members? “over 64% of students in grades K-12 play online and/or electronics based games regularly” “Downloading music is #1 activity by middle and high school students” students “40% of middle school students and 67% of high school students have a personal website (Facebook, MySpace, Xanga)” Source: Project Tomorrow – Speak Up 2007 report
  9. WoW! 15,000,000 users One of the top MMORPGs
  10. How has Continuing Professional Education changed?
  11. Five Learning Trends for 2009 1.Mobile Learning 2.DIY - Do-it-Yourself Learning 3.Flexible Learning Environments 4.Virtual Worlds 5.Games & Simulation Chief Learning Officer Magazine – January 2009
  12. So what?
  13. But wait there’s more… “When associations and other organizations try new meeting formats, it's it s not just for novelty-it's a step toward better content delivery. delivery What's more the more, association brave enough to try a new take on classic offerings gives its members more than information; it gives them an experience and exposure to a new way of doing things ” things. -Jeff Waddle ASAE Meetings Remix – Time to Rethink the Usual Format – Association Now Magazine, Oct 2008
  14. When should you start to pay attention? Moving beyond Second Life marketing, many companies are infiltrating virtual worlds for employee meetings, mixers meetings mixers, and recruiting – Business Week Second Life produces real training results – CLO magazine ASTD Virtual Worlds make Harvard Business Review’s breakthrough ideas for 2008
  15. When should you start to pay attention? This is not a game: Virtual Worlds coming to your business Forrester predicts – CIO Magazine Virtual worlds will be widely adopted venues for reaching p g customers and experimenting with new product ideas and business models – Intuit’s Future of Small Business Report
  16. Second Life / Virtual worlds We were first CPA group to have a presence in Second Life
  17. Who’s there?  Adidas  Dell  Toyota  Sun Microsystems  American Apparel  The city of St. Louis  IBM  Starwood  Reuters  CNET Networks  Yankee Stadium  Harvard (and 200+ other schools) H d ( d 200 h h l)  H&R Block  MACPA  CPA Australia  FASB
  18. Accounting for Second Life Journal of Accountancy J June, 2008 University of Florida Report - Winter 2008 y p The study found that 93% of college instructors using Second Life in classes were satisfied enough to do it again and felt it enhanced the learning experience. quot;Post-secondary school instructors who conduct classes fully in Second Life are significantly more satisfied than those who use Second Life as only a small supplement to a real- world classes.” Professors Richard Johnson & Joyce Middleton of Frostburg University, Maryland
  19. Accounting Educators in Second Life Dr. Mike Kraten, CPA Suffolk University Dr. Robert Bloomfield Cornell University Dr. Steve Hornik University of Central Florida
  20. CPA Australia is there
  21. FASB is there!
  22. Even your members are there! IBM Financial Analyst UCF Accounting Assistant Member of NJSCPA
  23. quot;I look at it as just another office, another extension of our firm. It’s another touch point where we can potentially meet with clients and expand our geographic of where we can deliver services.” - Byron Patrick CPA CITP KAWG&F First CPA Firm in Second Life Patrick, CPA.CITP
  24. CFO Rising in Second Life quot;Second Life is more compelling than a p g conference call, less intimidating than a video conference, and conference a hell of a lot better than business travel.“ -- John Zdanowski, CFO, Linden Lab ,
  25. Real Business in Second Life • Building communities • Product development • Customer service • Education & training • Employee on-boarding • Marketing & public relations • Selling goods & services (B2B, B2C, (B2B B2C C2C) If there is real money here – shouldn’t shouldn t CPAs be here?
  26. How we are using Second Life • Accounting education d ti • New/Young Professionals Pf i l • Community • M ti Meetings • CPE • E hibit Exhibits
  27. Accounting Education Pavilion Our pavilion features a place for Colleges & Universities to showcase their accounting education and a place for accounting educators to connect, share, and learn from each other. It is also a connect share other place for prospective students to see the many options available in an exciting career as a Certified Public Accountant.
  28. New Young Professionals Network Club NYPN on CPA Island Life s Life’s a beach at the Club NYPN on CPA island. This special area devoted to New & Young Professionals has all of the features for networking, casual meetups, meetups and fun. Complete with a dance floor, tiki fun floor bars, beach, and a real treehouse – it is the place for students and young professionals to chill.
  29. BLI Conference Center A center facilitating the development and sharing of competencies and strategic knowledge required for leadership in the rapidly changing business environment. BLI will deliver competency-based curriculum, courses, content, and community to enhance learning and grow intellectual capital for organizational and executive leadership leadership.
  30. CFO of the Future Center Chief Financial Officers are one of the exciting career options many CPAs choose. This building and exhibit is a place to network, collaborate, and co- create resources to help today’s CFO deal with the challenges of today’s today s today s rapidly changing business landscape. Join the group SLACPA and look for upcoming events. Visit us at CPA Island http://www cpaisland com
  31. CPA Firm of the Future Center CPA Firms are dealing with increased business complexity, the proliferation of standards and responsibilities, globalization, and a historic workforce shortage. This center is a place to collaborate and co-create the resources and best practices needed to prosper and thrive in today’s rapidly changing b siness Come join the comm nit business. community…
  32. BLI Center for Strategic Planning Strategy & leadership are the prerequisites for success in the Next Economy — The Network Economy, the Internet Economy, the Next Economy; all are terms that speak to the new body of knowledge new knowledge, strategies, and fundamentally new dynamics which shape not only our economy but our society. This center is a place to share best practices and form a community dedicated to strategic leadership leadership.
  33. MACPA Headquarters Our office features a video room, our Board room, offices and additional meeting rooms. http://www macpa org
  34. Upcoming Events Digital Now Conference Demonstrations to Association Community Friday, April 25, F id A il 25 2008 9:50 a.m. – 10:10 a.m. EST 6:50 a.m. –7:10 a.m. PST/SLT & 2:20 p.m. – 2:40 p.m. EST 11:20 a m –11:40 p m PST/SLT a.m. 11:40 p.m. Towson University Creating REAL Business presences in Second Life Friday, M 2 2008 F id May 2, 12:00 p.m. – 1:00 p.m. EST 9:00 a.m. –10:00 a.m. PST/SLT
  35. Upcoming Events MDBIZEXPO The first Business & Accounting EXPO in Second Life! June 17th & 18th, 2008 Baltimore Convention Center MDBIZEXPO The Future of Small Business – Intuit Corporation & The Institute for the Future Wednesday, June 18, 2008 8:10 8 10 p.m. – 9 00 p.m. EST 9:00 5:10 a.m. –6:00 a.m. PST/SLT
  36. CPA Island -Upcoming Events AACSB – The Association to Advance Collegiate Schools of Business Using Virtual Reality Technologies to Explore Worlds Beyond the Blackboard – Dr. Mike Kraten Monday, June 30, 2008 1:30 p.m. – 3:00 p.m. EST 10:30 a.m. –12:00 p.m. PST/SLT
  37. Upcoming Events MDBIZEXPO The Future of Small Business – What CPAs Need to Know – Intuit Corporation & The Institute for the Future Wednesday, June 18, 2008 9:10 a.m. – 10:00 a.m. EST 6:10 a.m. –7:00 a.m. PST/SLT MDBIZEXPO The Real Business of Second Life – John Zdanowski Zdanowski, CFO Linden Labs Wednesday, June 18, 2008 2:15 p.m. – 3:05 p.m. EST 11:15 a.m. –12:05 p.m. PST/SLT
  38. Enhanced Business Reporting
  39. SEC XBRL Mandate
  40. Fair Value (with FENG & FEI)
  41. Benefits of Virtual Worlds for Education  The sense of self  The death of distance  The power of presence, sense of space & capacity to co-create  Th pervasiveness of The i f practice  Th enrichment of The ih tf experience Another Life: Virtual Worlds as Tools for Learning, Jay Cross – eLearningVW Sensibilities - eLearn Magazine Magazine
  42. The experience of virtual worlds “In the future, as the technology continues to thl ti t improve, I expect to see virtual worlds become immersive experiences that are difficult to differentiate from the real world.” -- J h Zd John Zdanowski, CFO ki CFO, Linden Lab
  43. quot;Second Life is more compelling than a conference call, less , intimidating than a video conference, and a hell of a lot , better than business travel.“ -- John Zdanowski, CFO, Linden Lab “It (SL) saves time & money”
  44. “If the web is reshaping the world as we know it, and will be ld k it d ill b the water in which the new generation of digital natives will swim, then it behooves all of us to understanding it’s g implications.” – David Sibbet – The Grove Consultants Int’l
  45. Concentrate on the Remember – It’s not about the technology relationships, not the technologies
  46. You can…Ignore it Fight it or Harness it’s power
  47. Maryland Association of CPAs – founded 1901 to promote and protect CPAs and help them thrive in the rapidly changing environment – 10 000 10,000 members Business Learning Institute – founded in 2000 with a mission to help organizations deliver competency- based curriculum, courses, content and community to enhance learning and grow intellectual capital for organizational and executive leadership Second Life Association of CPAs – founded in 2006 With 238 members and two islands (CPA Island & CPA Island 2) with a mission of building a community of people interested in exploring the possibilities of CPAs in Second Life
  48. For more information