1. Driving Success with Search Engine Optimization www.wakefly.com +1.508.616.2042

2. Agenda What is SEO? What do Search Engines Look For? Optimizing Your Site Measuring Success Case Study / Q&A

3. Introduction to SEM Interruptive Brochure-ware Inbound Introduction

4. A form of inbound, customer demand marketing that implements a process of targeting and refining based on the desire to drive organic search traffic from relevant keywords. Search Engine Optimization (SEO ) A Working Definition...

7. Why Optimize? http://www.cs.cornell.edu/People/tj/publications/granka_etal_04a.pdf Position Clicks (%) 1 56.36 2 13.45 3 9.82 4 4.73 5 3.27 6 0.36 7 2.91 8 1.45 9 2.55

8. Through a search engine marketing combination of pay-per-click and search engine optimization, FLIR Systems was able to increase leads by 400% while cutting costs in half . www.wakefly.com/FLIR Quick Fact

9. What Do Search Engines Look For? Keywords! Proper Coding Fresh, Original , Relevant Content Internal Linking Structure

12. On-Page Optimization After determining the keyword target: 1. Place it into your page title Good Not-So-Good

13. 2. Place it into your heading (h1, h2, h3) tags. Good Not-So-Good On-Page Optimization

14. 3. And naturally weave it into the body copy. Good On-Page Optimization

15. 4. If your CMS allows, weave the keyword into the URL. Good Not-So-Good On-Page Optimization

17. Quick Fact By implementing just these few on-page optimization changes, EBI current ranks on page 1 of Google search results.

21. By improving the navigation structure of their site, CHI was able to nearly double the amount of organic traffic to its site. www.wakefly.com/CHI Quick Fact