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Creating the right mobile experience for your website

Thomas Robbins
Thomas Robbins
Thomas RobbinsDirector of Marketing at PlayFab, Inc.

Going mobile is a given today. But what things should you think about? In this v-cast we take a look at 4 must have tips for creating the right mobile experience for your website.

Creating the right mobile experience for your website

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Creating the right mobile
experience for your website
              Thomas Robbins, thomasr@kentico.com
              Twitter: @trobbins
Why Mobile?
•   What’s your mobile strategy
      –    Top mobile marketing objective: increase customer engagement (52% of surveyed; Forrester July 2010)
•   Mobile usage statistics
      –    In 2011, there were 835 million smartphone users, 5.6 billion feature phone users (Mary Meeker, Kleiner Perkins, Morgan Stanley Research via Business
           Insider)
      –    Global internet usage will more than double by 2015, and most of these users will be mobile (Boston Consulting Group, Mary Meeker, Kleiner Perkins,
           Morgan Stanley Research, Berg Insight via Business Insider)
      –    64% of mobile phone time is spent on apps (Nielsen 2012)
•   Local search
      –    61% of smartphone users make local searches from a device (Localeze/15miles Fifth Annual comScore Local Search Usage Study February 2012)
      –    49% of mobile and tablet users conduct local business searches on apps (Localeze/15miles Fifth Annual comScore Local Search Usage Study February 2012)
      –    Mentioning a location in an ad or search result can increase click-through rates up to 200% (ThinkNear 2012 via MediaPost)
      –    20% of telecom, 30% of restaurant, and 25% of movie searches are mobile (Google)
•   Mobile commerce
      –    More than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011 (comScore 2012)
      –    79% of smartphone users use their phones to help with shopping and 74% make a purchase as a result (Google/Ipsos 2010)
      –    More than half (52%) of adult cell phone owners used their devices while in a store to get help with purchasing decisions. (Pew 2011 via MediaPost)




                                                                                                  Source: http://snaphop.com/2012-mobile-marketing-statistics
Must have tips!

•   Tip 1: Beauty is in simplicity
•   Tip 2: Performance is essential
•   Tip 3: Every device is important
•   Tip 4: Track your mobile visitors

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Creating the right mobile experience for your website

  • 1. Creating the right mobile experience for your website Thomas Robbins, thomasr@kentico.com Twitter: @trobbins
  • 2. Why Mobile? • What’s your mobile strategy – Top mobile marketing objective: increase customer engagement (52% of surveyed; Forrester July 2010) • Mobile usage statistics – In 2011, there were 835 million smartphone users, 5.6 billion feature phone users (Mary Meeker, Kleiner Perkins, Morgan Stanley Research via Business Insider) – Global internet usage will more than double by 2015, and most of these users will be mobile (Boston Consulting Group, Mary Meeker, Kleiner Perkins, Morgan Stanley Research, Berg Insight via Business Insider) – 64% of mobile phone time is spent on apps (Nielsen 2012) • Local search – 61% of smartphone users make local searches from a device (Localeze/15miles Fifth Annual comScore Local Search Usage Study February 2012) – 49% of mobile and tablet users conduct local business searches on apps (Localeze/15miles Fifth Annual comScore Local Search Usage Study February 2012) – Mentioning a location in an ad or search result can increase click-through rates up to 200% (ThinkNear 2012 via MediaPost) – 20% of telecom, 30% of restaurant, and 25% of movie searches are mobile (Google) • Mobile commerce – More than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011 (comScore 2012) – 79% of smartphone users use their phones to help with shopping and 74% make a purchase as a result (Google/Ipsos 2010) – More than half (52%) of adult cell phone owners used their devices while in a store to get help with purchasing decisions. (Pew 2011 via MediaPost) Source: http://snaphop.com/2012-mobile-marketing-statistics
  • 3. Must have tips! • Tip 1: Beauty is in simplicity • Tip 2: Performance is essential • Tip 3: Every device is important • Tip 4: Track your mobile visitors