Cms Today: Knowing When You Need A CMS


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The term Content Management System (CMS) means different things to different people. This term covers a large surface area and often brings up more questions than answers. What can a CMS do for me? Why do we need a CMS? How do I make sense of the solutions available? In this session we will define what a CMS is, how this is important to your organization and its content. We will also look at key problem areas that a CMS system solves and the organizational readiness areas to review before considering any CMS system.

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Cms Today: Knowing When You Need A CMS

  1. 1. CMS Today – Knowing when you need a CMS<br />Module 18<br />Thomas Robbins<br /><br /><br />Kentico_CMS<br />trobbins<br />
  2. 2. Session Agenda<br />The Web today<br />Content is king<br />What is CMS?<br />Implementing a CMS<br /> Questions<br />
  3. 3. The Web today<br />
  4. 4. Population Sizing<br />Potential Target Population of 1.7 Billion<br />Source:<br />
  5. 5. Your Competition<br />Total Sites Across All Domains (August 1995 - February 2010)<br />Source:<br /> In the February 2010 survey Netcraft received responses from 207,316,960 sites.<br />
  6. 6. Changing Experiences<br />Amazing rise of social connections computing<br />‘Cross follow’ Phenomena<br />Many users don’t directly access the site<br />Source:<br />Source:<br />
  7. 7. Importance of your Web site<br />Source:<br />Represents company brand and public facing presence<br />How your company is seen by the world wide audience<br />Internally represents an operational asset<br />People ‘make’ your site<br />Process keeps it running<br />Technology powered<br />
  8. 8. Content is king<br />
  9. 9. What is Content?<br />Web content is the text, structure and navigation elements in a web page. Essentially it is the visual and audio components that a user will encounter as part of their user experience on a web site. This includes applications, code, images, sounds, data, PDF’s, spreadsheets to name just a few. <br />What about social networking?<br />
  10. 10. Content Contributors<br />Content Managers<br />Authors<br />Editors<br />Publishers<br />Application Developers<br />Web Designers<br />System Administrators<br />
  11. 11. Importance of content<br />Customer connection mechanism<br />What your audience is looking for<br />Provides information about your product or service<br />Allows people to easily link and discuss (natural links)<br />Opportunities for multi-targeting and multi-channel<br />
  12. 12. A king is Consistent<br />Create a consistent customer experience<br />Allows people to work independently<br />Content editors<br />Content authors<br />Web designers<br />Application developers<br />Operations (db admin, sys admins)<br />
  13. 13. What is CMS?<br />
  14. 14. What is a Content Management System (CMS)?<br />People<br />Process <br />Technology<br />
  15. 15. CMS Styles<br />Hosted<br />Vendor hosts and maintains the CMS<br />Frees user from administrative responsibility and reduces initial cost but in the long term reduces amount of client control<br />Commercial <br />Vendor builds and then sells the CMS with the client responsible for maintenance. Client has more control but more responsibility as well<br />Open Source<br />No initial acquisition cost and the client has a lot of control and responsibility and dependence on open source community for support. <br />
  16. 16. CMS Systems<br />
  17. 17. When do you need a CMS?<br />Is my content collection, management and publishing process to complex to manage informally?<br />CMS System<br />
  18. 18. 5 Reasons to implements a CMS<br />Provide you customers a consistent and manageable web experience. <br />Drastically increase your customer retention rates.<br />Dramatically increase the productivity of your content managers, web designers and application developers. <br />Improve the security of your web site and protect your customer’s personal information.<br />Improve business continuity and execution<br />
  19. 19. Implementing a CMS<br />
  20. 20. Why do CMS Projects Fail?<br />Web architecture projects are complex. Project requirements are often not well understood which leads to bad purchase decisions and architecture choices. <br />Inconsistent user experience resulting from poorly thought out content reuse and lack audience understanding. <br />Inconsistent site update experience for content managers, web designers and applications developers resulting in overly complex technology and process. <br />
  21. 21. 3 Common Pitfalls<br />Scope creep in project implementations. One more feature is only a little bit more work- right?<br />People don’t like to change the way they work. We are all comfortable with how we work – why change?<br />Expecting the technology of a CMS solution to solve the entire problem. Managing content on a website is an editorial process – why not treat it that way? <br />
  22. 22. Determine Your Needs<br />
  23. 23. Investigation<br />
  24. 24. Upcoming Activities<br />March 9 10–11 AM PST Kentico Webinar<br />CMS Today – Driving Success with Search Engine Optimizations (SEO)<br />March 16 10–11 AM PST Kentico Webinar<br />Technical Learning – Introduction to Widgets<br />April 12–14 Dev Connections - Las Vegas<br />MS Visual Studio Launch<br />April 27 Internet World 2010 - UK<br />Don’t forget the Kentico Developer Newsletter!<br />
  25. 25. Questions<br />Thomas Robbins<br /><br /><br />Kentico_CMS<br />trobbins<br />