Modular SFC, Inc.




        Case Study
Modular SFC was a start-up scientific
                                       Modular SFC was a start-up scientific
       ...
Corporate identity components were
                          Corporate identity components were
                         d...
Ricci Communications created a template
                          Ricci Communications created a template
                ...
Ricci Communications created the
                         Ricci Communications created the
                         compan...
To generate interest for the company
                          To generate interest for the company
                      ...
Ricci Communication aided in the design
                          Ricci Communication aided in the design
                ...
Ricci Communications developed the
                                       Ricci Communications developed the
             ...
Summary
Why Ricci Communications and Partners

  Market/technology knowledge
  Strategic experience
  Creative campaign ex...
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Case Study: new company and product launch

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Ricci Communications was engaged to launch a scientific new company and instrument at Pittcon.

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Case Study: new company and product launch

  1. 1. Modular SFC, Inc. Case Study
  2. 2. Modular SFC was a start-up scientific Modular SFC was a start-up scientific instrument manufacturer with a new instrument manufacturer with a new product and the desire to launch their product and the desire to launch their company and product at Pittcon, the company and product at Pittcon, the premier scientific conference and premier scientific conference and Modular SFC Case Study exposition in the world. exposition in the world. New Company Launch The company engaged Ricci The company engaged Ricci Communications because of their creative Communications because of their creative strengths, scientific knowledge, and strengths, scientific knowledge, and industry experience. industry experience. Develop corporate identity and positioning concepts Create Web presence Develop family collateral template Announce company via trade press Create trade show graphics Execute integrated marketing/PR campaign to launch company and products at Pittcon
  3. 3. Corporate identity components were Corporate identity components were designed to embody the spirit of a green designed to embody the spirit of a green chemistry solution as well as highlighting chemistry solution as well as highlighting the company’s unique centrifugal the company’s unique centrifugal technology, which emphasized their technology, which emphasized their Modular SFC Case Study competitive differentiation. competitive differentiation. Corporate Identity
  4. 4. Ricci Communications created a template Ricci Communications created a template for product collateral that would for product collateral that would accommodate a complete family of accommodate a complete family of existing and future products. The 2-page existing and future products. The 2-page data sheets provide a quick overview of data sheets provide a quick overview of Modular SFC Case Study product features and benefits and a brief product features and benefits and a brief snapshot of the company’s differentiating snapshot of the company’s differentiating Collateral technology. Data sheets were used for technology. Data sheets were used for print fulfillments and Web .pdf downloads. print fulfillments and Web .pdf downloads.
  5. 5. Ricci Communications created the Ricci Communications created the company’s corporate Web site with a look company’s corporate Web site with a look and feel that complemented Modular’s and feel that complemented Modular’s corporate identity and navigational corporate identity and navigational elements that enabled easy access to elements that enabled easy access to Modular SFC Case Study dynamic news content, downloadable dynamic news content, downloadable product information and lead generation product information and lead generation www.modularsfc.com mechanisms. mechanisms. www.modularsfc.com www.modularsfc.com
  6. 6. To generate interest for the company To generate interest for the company launch and new product, Ricci launch and new product, Ricci Communications performed media Communications performed media outreach and placement of 2 articles in outreach and placement of 2 articles in trade publications prior to Pittcon. They trade publications prior to Pittcon. They Modular SFC Case Study also generated a news release for also generated a news release for publication in Pittcon preview issues of publication in Pittcon preview issues of Public Relations appropriate publications. The goal was to appropriate publications. The goal was to attract visitors to Modular’s Pittcon exhibit. attract visitors to Modular’s Pittcon exhibit. Product announcement Articles Pittcon preview
  7. 7. Ricci Communication aided in the design Ricci Communication aided in the design of the Pittcon exhibit and produced of the Pittcon exhibit and produced graphics that complemented the new graphics that complemented the new corporate identity and highlighted the corporate identity and highlighted the features and benefits of the company’s features and benefits of the company’s Modular SFC Case Study new product and corporate vision. new product and corporate vision. Pittcon Booth Graphics Graphics were designed in modular Graphics were designed in modular format to accommodate re-use at other format to accommodate re-use at other meetings and conferences. meetings and conferences.
  8. 8. Ricci Communications developed the Ricci Communications developed the marketing support platform to successfully marketing support platform to successfully launch the company and product into its launch the company and product into its niche market, generate interest and sales niche market, generate interest and sales prospects, and set the stage for future prospects, and set the stage for future growth. growth. Results Successfully launched Modular SFC and its new product Generated pre-Pittcon interest Achieved objectives for booth visitors and potential sales prospects Generated third party proof statements via technical articles that were used for fulfillment and follow-up Created a communications platform that would accommodate the company’s future marketing efforts
  9. 9. Summary Why Ricci Communications and Partners Market/technology knowledge Strategic experience Creative campaign execution PR expertise True marketing/PR program integration Proven success

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